Gfinity PLC Raises £300,000 to Accelerate Growth of Connected IQ Platform

 

Gfinity PLC (LSE:GFIN) has successfully secured £300,000 through a subscription of new ordinary shares, aimed at advancing the development of its proprietary Connected IQ technology. The funding will also be used to bolster its sales operations in both the UK and the United States, as the company pursues wider industry adoption and aims to strengthen its foothold in the digital media and advertising technology sectors.

This capital injection arrives at a pivotal time, as Gfinity seeks to build on the momentum of its Digital Media Group—which is currently profitable—and move Yentra.AI toward cash flow positivity. Despite these operational highlights, the company continues to grapple with broader financial headwinds, including sustained losses and negative cash flow.

While technical indicators show some short-term recovery signals, long-term sentiment remains cautious due to ongoing earnings challenges. Nevertheless, recent strategic moves in artificial intelligence and digital media, coupled with successful fundraising efforts, provide potential catalysts for future growth.

Company Snapshot: Gfinity PLC

Operating in the digital media and esports ecosystem, Gfinity PLC delivers technology-driven media services with a focus on audience engagement and monetization. Its Connected IQ platform is designed to serve advertising agencies with scalable solutions for programmatic advertising. The company is targeting expansion in key markets across the UK and the US.

• Average Daily Trading Volume: 45,582,326

• Technical Analysis Signal: Sell

• Current Market Capitalization: £2.97 million

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