New Biscuit Survey by Cracker Barrel Reveals
Surprising State-by-State Data Including a Debate on Topping
Preferences and More
LEBANON,
Tenn., May 1, 2024 /PRNewswire/ -- May 14 is
National Buttermilk Biscuit Day and what better way to celebrate
than with free biscuits* from the experts: Cracker Barrel Old
Country Store®. In honor of this national holiday, Cracker Barrel
is encouraging guests to visit their local store to enjoy its
craveable, handmade biscuits. Inspired by simple ingredients
and authentic preparations, each buttermilk biscuit is carefully
hand crafted, using custom-designed rolling pins and biscuit
cutters. With nearly 55 years of experience serving millions of
biscuits to guests across the country, Cracker Barrel has mastered
the craveable, flakey yet fluffy buttermilk biscuit recipe.
To further establish its biscuit expertise, Cracker Barrel
conducted a nationwide survey to uncover the different ways people
like their biscuits. In a survey of more than 5,000 adults
throughout the United States,
Cracker Barrel found that most states preferred butter (60%) or
gravy (28%) as a biscuit topping, but Louisiana, Mississippi, Georgia, Kentucky and Maryland prefer their biscuits come with
bacon, sausage, eggs or jelly/jam.
In addition, the National Buttermilk Biscuit survey found
that:
- 2 out of 5 Americans say biscuits go well with a meal
at any time of the day. That means, whether you are craving
Biscuits n' Gravy for breakfast or County Fried Steak with a side
of biscuits for dinner, Cracker Barrel has you covered with its
Buttermilk Biscuits, available all day.
- Nearly half of respondents say they like their
biscuit toppings to be both sweet and savory. From sweet Apple
Butter to savory Sawmill Gravy, Cracker Barrel has all the toppings
to meet biscuit cravings. Made with the same high-quality
ingredients, each Cracker Barrel store has a dedicated biscuit oven
that produces a fresh batch of warm biscuits every day, perfectly
flakey in texture and thickness and perfect all types of
toppings.
- The results also showed that 50% of respondents say homemade
buttermilk biscuits are intimidating to make from scratch.
Avoid the hassle and stress of making biscuits at home and visit
Cracker Barrel to enjoy biscuits all-day long. Or purchase a box of
Cracker Barrel's Homemade Biscuit + Dumpling Mix in-stores or
online which includes easy step-by-step instructions for perfecting
your own biscuits at home.
- The South loves their buttermilk biscuits. The states
where a large majority of people claim they could eat biscuits
everyday are predominantly in the Southeastern region of
the United States, plus
Nevada.
- Ultimately, buttermilk biscuits are appreciated by most
Americans in all 50 states with the majority of people
reporting they could eat biscuits every day. Massachusetts had the lowest percentage of
people who said they could eat biscuits everyday compared to any
other state, yet still, 60% of people in the Bay State admit they could eat them every
day.
For more information on Cracker Barrel's Buttermilk Biscuits or
to order them online, visit crackerbarrel.com.
*With purchase of select breakfast menu items. See your
local store menu. While supplies last.
Survey Method:
Cracker Barrel commissioned Atomik
Research to conduct an online survey of at least 5,014 adults
throughout the United States, with
at least 100 adults sampled from each of the 50 states. The margin
of error of the overall sample of 5,014 participants is around +/-
1 percentage point with a confidence level of 95 percent. The
margin of error of the 50 individual sample of participants in each
state is around +/- 10 percentage points with a confidence level of
95 percent. Fielding occurred between April
3 and April 12 of 2024. Atomik Research, a part of 4media
group, is a creative market research agency.
About Cracker Barrel Old Country Store, Inc.
Cracker
Barrel Old Country Store, Inc. (Nasdaq: CBRL) provides a caring and
friendly home-away-from-home experience while offering guests
high-quality homestyle food to enjoy in-store or to-go and unique
shopping — all at a fair price. Established in 1969 in Lebanon, Tenn., Cracker Barrel and its
affiliates operate nearly 660 company-owned Cracker Barrel Old
Country Store® locations in 44 states and own the fast-casual Maple
Street Biscuit Company. For more information about the Company,
visit crackerbarrel.com.
Media Contact
Media Relations
media.relations@crackerbarrel.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/celebrate-national-buttermilk-biscuit-day-with-free-biscuits-from-the-experts-at-cracker-barrel-302132435.html
SOURCE Cracker Barrel Old Country Store, Inc.