The brand also invites fans to reveal their own
OREO cookie flavor combinations with a digital experience inspired
by their unique musical taste
EAST
HANOVER, N.J., Jan. 22,
2025 /PRNewswire/ -- The OREO brand is starting
off the new year with a twist. That is, the Limited Edition Post
Malone OREO Cookies. In a sweet new collab, the OREO brand is
teaming up with nine-time RIAA diamond-certified, GRAMMY®
Award-nominated phenomenon Post Malone to drop a cookie that
celebrates the "twists" in all of us.
The OREO cookies star a first-of-its-kind swirled creme
combining salted caramel and shortbread flavor creme, sandwiched
between an OREO chocolate cookie and a signature golden cookie for
a delicious duet of flavors in every bite.
"Can't believe they let me make my own OREO cookie. So happy
everyone gets to try the taste twist — hope you love it as much as
I do, 'cause I think it's the best OREO ever!" said Post Malone.
"It's the first time OREO has ever twisted the creme of the cookie
and they named it after me."
Each cookie also features 1 of 9 unique embossments inspired by
Posty's world and handpicked by the artist himself—from a hero OREO
x Post vinyl to cookies that show off his diverse discography. No
matter the pack, you can expect a sweet mix of OREO cookie designs
and a handwritten signed note on the back of the pack from Post
Malone himself.
"Flavor innovations and collaborations, inspired by fan
behavior, have become a mainstay in our playbook as a way
to maintain relevancy across our portfolio of snack
brands," said Tanya Berman, Mondelēz Senior Vice President
Biscuit. "With an iconic brand like OREO, our challenge is to
consistently raise the bar and discover fresh ways to engage our
fans. This collaboration with Post Malone sets a new standard. We
hope fans are as excited about the brand's newest hit as we
are."
Just as Post Malone channeled his unique flavor into these
limited edition OREO cookies, the OREO brand is inviting fans to
reveal their very own OREO cookie flavor with the Taste Twist
Digital Experience: Unlock Your Own Taste Twist Cookie, which is
part of the OREO "Taste Twist" Sweepstakes. Starting early February
through March 31, fans will be able
to discover what their musical preferences really taste
like.
To embark on the experience, input your musical sound, vibe and
rhythm and let the algorithm jam out to reveal your own OREO cookie
flavor combo. Post Malone will even pop in to hype you up along
your Taste Twist journey! Fans can share their custom OREO cookie
flavor combo with their community and enter for a chance to receive
a pack of their own Taste Twist Cookie flavor combo or prizes such
as signed Post Malone OREO posters.
The Limited Edition Post Malone OREO Cookie Packs will be
available for presale starting on January
27, but fans can sign up for early access starting today at
OREO.com/UnwrapTheCollab. The OREO cookies will begin rolling out
at retailers nationwide starting on February
3 and will be available only for a limited time, while
supplies last.
For more information and updates on the Limited Edition Post
Malone OREO Cookie Packs, fans can visit OREO.com/post-malone, or
follow OREO on Facebook @OREOUnitedStates, Twitter/X @OREO, TikTok
@OREO and Instagram @OREO to be among the first to know about
future brand news.
NO PURCHASE NECESSARY TO ENTER THE SWEEPSTAKES. Open to
residents of the 50 United States, D.C., & Puerto Rico 18 and older. Starts 2/5/25; Ends
3/31/25. Void where prohibited. Visit oreotastetwist.com for
Official Rules including alternate method of entry.
About OREO® Cookie
OREO® is AMERICA'S FAVORITE COOKIE®, available in more than 100
countries around the globe. Over 60 billion OREO® cookies are sold
each year with more than 20 billion of those cookies sold in the
U.S. annually. An estimated 500 billion OREO® cookies have been
sold since the first OREO® biscuit was developed in 1912. For more
information, follow OREO® on Facebook/OREOUnitedStates, Twitter/X
@OREO, TikTok @OREO or on Instagram @OREO.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to
snack right in over 150 countries around the world. With 2023 net
revenues of approximately $36
billion, MDLZ is leading the future of snacking with iconic
global and local brands such as OREO, RITZ, LU, CLIF BAR and TATE'S BAKE SHOP biscuits and baked
snacks, as well as CADBURY DAIRY MILK, MILKA and TOBLERONE
chocolate. Mondelēz International is a proud member of the Standard
and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index.
Visit www.mondelezinternational.com or follow the company on
Twitter/X at www.x.com/MDLZ.
Media Contact
Weber Shandwick OREO Team
wswnycoreo@webershandwick.com
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SOURCE Mondelēz International
