SINGAPORE, Jan. 23, 2019 /PRNewswire/ -- Sabre Corporation
(NASDAQ: SABR), the leading technology provider to the global
travel industry, today released a study in partnership with
TrendWatching, global consumer trends and insights experts, which
reveals the top consumer trends that will shape the hospitality
industry in 2019 and beyond.
![Sabre logo. (PRNewsFoto/Sabre) (PRNewsFoto/SABRE) Sabre logo. (PRNewsFoto/Sabre) (PRNewsFoto/SABRE)](https://mma.prnewswire.com/media/322180/sabre_logo.jpg)
"The hospitality industry is always reinventing itself,
constantly adapting to the changing expectations of travelers,"
said Clinton Anderson, president of
Sabre Hospitality Solutions. "As a result, digital transformation
has become a rising priority for hoteliers due to its ability to
generate more targeted, personalized offers. Ultimately, shifts in
how individuals interact with technology, brands and even space
translate directly into new, untapped opportunities for hoteliers.
As a trusted partner to the hospitality industry, Sabre is
committed to providing hoteliers with the most innovative
technology solutions that will drive revenue, and to identifying
the trends that will influence consumer behavior in the future," he
added.
Trend 1
VIRTUAL COMPANIONS
While time-pressed travelers may wish to avoid other people
during their stay, others will welcome companionship – even in
virtual form. Travelers deeply accustomed to digital assistants,
chatbots and more will look to the next evolution of artificial
intelligence. They will seek out virtual personalities that have
the power to entertain, educate and befriend. The presence of
virtual digital assistants has grown incrementally since 2011 and
shows no sign of stopping.
Trend 2
BREAKING BRICKS
Traditional brick-and-mortar retailers are expanding into
hospitality – building immersive brand experiences for their
customers – providing an entirely new breed of competition for
traditional players, while delighting loyal fans. Social media
feeds have become saturated with picture-perfect travel snapshots
of branded lifestyles, and as a result, consumers have ever-higher
standards when shopping. Brands hold the capacity of reaching
overstimulated customers by launching unique partnerships to cut
through the noise in unexpected locations.
Trend 3
MAGIC POINT-OF-SALE
Using their devices to summon a "magic point-of-sale," travelers
can engage with establishments, browse products, test and purchase
in innovative new ways. Smart brands are using technology to gain
rich data on consumer preferences and habits, and are leveraging
innovative channels like these to reach them in the right place, at
the right time. Globally, the augmented reality (AR) market hit
$1.1 billion in 2018 and is expected
to reach $7.9 billion by 2023. The
maturing of virtual reality (VR) and AR revolutionizes how and
where consumers shop and engage with brands.
Trend 4
NEW WORKFORCE
The proliferation of on-demand services and co-working
environments are transforming expectations around work and travel.
A growing cohort of professionals are making travel their main
priority by becoming digital nomads. The explosion in gig economy
and freelancing platforms indicate that consumers are embracing
alternative lifestyles that don't tie them down to a specific
company, location, or even daily schedule.
MAKING THE MOST OF IT
Sabre's innovative SynXis suite can help hoteliers cater to the
evolving needs of their guests and generate a more personalized
experience. To learn more about the opportunities that hoteliers
can harness to propel their business into the future, and to
discover additional trends that will shape the hospitality
industry, download the full report here –
http://bit.ly/2QSuouB.
About Sabre Corporation
Sabre Corporation is the leading technology provider to the
global travel industry. Sabre's software, data, mobile and
distribution solutions are used by hundreds of airlines and
thousands of hotel properties to manage critical operations,
including passenger and guest reservations, revenue management,
flight, network and crew management. Sabre also operates a leading
global travel marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
SABR-F
Regional Media Contacts
APAC
Maxime-Elisabeth Illick
maxime.illick@sabre.com
+65 6426 0088
EMEA
Marta
Dall'Arche
Marta.DallArche@sabre.com
NORTH
AMERICA
Cassidy
Smith
Cassidy.Smith@sabre.com
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SOURCE Sabre Corporation