SOUTHLAKE, Texas and HELSINKI, July 11,
2022 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and technology
company powering the global travel industry, and Finnair, the flag
carrier of Finland, plan to make
Finnair's New Distribution Capability (NDC) content available
through Sabre's global distribution system (GDS). According to the
plan, Sabre-connected travel agents will be able to shop, book,
and manage Finnair's NDC offers through Sabre's Offer and
Order APIs, the point-of-sale tool Sabre Red 360, as well as the
corporate booking solution GetThere starting later this year.
"Today's travelers demand customized services and personalized
experiences – which is why NDC is one of the cornerstones of
Finnair commercial strategy," said Jenni
Suomela, vice president Channel Management & Payments,
Finnair. "With NDC we are looking to optimize our approach to
product distribution and elevate our customers' booking experience.
Joint plan with Sabre targeting to make our NDC content available
later this year supports our ambition to offer choice for our trade
partners for our NDC-sourced content."
Committed to boosting customer choice across the industry,
Finnair last year announced its plans to phase out EDIFACT
content distribution and rely exclusively on NDC by the end of
2025. With this move, the carrier expects to increase transparency
in the purchasing process, strengthen ancillary sales, and
ultimately increase customer satisfaction.
"NDC is a key component of Sabre's strategic objective to create
a new marketplace for personalized travel. Sitting at the
crossroads of travel, we innovate across our portfolio so that our
products scale end-to-end, not just for one particular link in the
travel value chain. We are convinced that this approach benefits
our airline customers, their agency partners and the travelers we
all serve," said Kathy Morgan, vice
president, Channel Delivery, Sabre Travel Solutions. "We are
excited to be working with Finnair to distribute their NDC content.
Finnair is a technologically innovative airline and together we
seek to elevate the NDC booking experience and advance the adoption
of offer- and order-based travel retailing."
About Sabre Corporation
Sabre Corporation is a leading technology provider to the global
travel industry. Sabre's software, data, mobile and distribution
solutions are used by hundreds of airlines and thousands of hotel
properties to manage critical operations, including passenger and
guest reservations, revenue management, flight, network and crew
management. Sabre also operates a leading global travel
marketplace, which processes more than US$120 billion of global travel spend annually by
connecting travel buyers and suppliers. Headquartered in
Southlake, Texas, USA, Sabre
serves customers in more than 160 countries around the world.
About Finnair
Finnair is a network airline,
specializing in connecting passenger and cargo traffic between
Asia, North America and Europe. Sustainability is at the heart of
everything we do – Finnair intends to reduce its net emissions
by 50% by the end of 2025 from the 2019 baseline and
achieve carbon neutrality latest by the end of 2045. Finnair is a
member of the oneworld alliance. Finnair Plc's shares are quoted on
the Nasdaq Helsinki stock exchange.
SABR-F
Sabre Contacts:
Media
Kristin
Hays
kristin.hays@sabre.com
Heidi
Castle
heidi.castle@sabre.com
Investors
Kevin
Crissey
kevin.crissey@sabre.com
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SOURCE Sabre Corporation