AI-infused solution aims to reduce costs and
increase sales for SMEs in America
NEW
YORK, Dec. 5, 2024 /PRNewswire/ -- Alibaba
International Digital Commerce Group ("Alibaba International") is
excited to announce the U.S. launch of Pic Copilot, an advanced
artificial intelligence (AI)-driven e-commerce design tool tailored
for small and medium-sized enterprises (SMEs). The tool is slated
to help American SMEs save on photography and design costs while
increasing sales.
Boosting Conversion with Unique AI Model
Pic Copilot features 12 user-friendly, one-click advanced AI
design tools aimed at making tasks such as swapping image
backgrounds, perfecting images and videos, conducting virtual
try-ons, and generating ads a hassle-free experience for SMEs.
Leveraging real-life e-commerce data from Alibaba International,
a specialist in global digital trade and e-commerce, Pic Copilot
improves product imagery and videos, resulting in superior
performance compared to the original content. Initial tests have
shown an impressive double-digit average increase in click-through
rates.
The application of Pic Copilot's first two versions revealed
that SMEs and key opinion leaders (KOLs) prioritize graphics that
drive sales rather than merely focusing on aesthetics. The latest
iteration of the model is built on 250 million
parameters and utilizes a novel data annotation method
centered around sales metrics. By analyzing how various background
elements in images influence click-through rates across 240
product categories, the AI model has been trained not only on
visual appeal but also to enhance sales performance.
U.S. Launch Highlights
Pic Copilot introduces innovative features such as virtual
try-on tailored for multiple skin tones and body types, featuring
more than 160 models across four major skin tones.
The platform allows users to upload personal images, enabling
fashion entrepreneurs and KOLs to serve as models in their own
product try-on photos. This feature eliminates the need of hiring
professional models or conducting photoshoots, ultimately saving
both time and resources.
Additionally, Pic Copilot has introduced U.S.-specific graphic
theme templates tailored to national holidays and celebrations such
as Independence Day, Thanksgiving, and St. Patrick's Day.
Successful Black Friday Trial
During the Black Friday trial period, over 35,000 users
worldwide leveraged Pic Copilot to create marketing materials.
Black Friday-related content generated by entrepreneurs and KOLs
using Pic Copilot was subsequently utilized more than 200,000
times, providing average savings of over $200 per user. Meanwhile, the virtual try-on
feature assisted over 10,000 merchants in generating more than
80,000 model images, saving each merchant thousands in shooting
expenses.
Pic Copilot now offers 50 free credits to newly registered U.S.
SMEs, supporting them to refresh marketing materials for up to 15
products without any cost. Subscription data collected to date
reveals that over 60% of users opted to renew their marketing
materials, eager to harness Pic Copilot's AI capabilities to boost
marketing efficiency.
# # #
About Alibaba International Digital Commerce
Group
Alibaba International Digital Commerce Group is
dedicated to supporting the development of global digital trade
with AI-powered technology. It operates various platforms with
distinctive business models, covering multiple countries and
regions around the world.
Media Contact
Lingnan
Cui
Alibaba International
cuilingnan.cln@alibaba-inc.com
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SOURCE Alibaba International
