Stylish Accessories from Fashion House PUBLIC SCHOOL for Fitbit Alta Now Available for Pre-Sale
October 12 2016 - 8:00AM
Business Wire
Fashion-forward accessories hit the shelves
this holiday season at select luxury retailers, including
Bloomingdale’s, Nordstrom and Saks Fifth Avenue
Fitbit (NYSE:FIT), the leader in the connected health and
fitness market, today announced pre-sale global availability of the
highly anticipated accessory collection created in collaboration
with New York design house PUBLIC SCHOOL for Fitbit
Alta™. First debuted at New York
Fashion Week in February 2016, the PUBLIC SCHOOL accessories blend
aspirational runway fashion with edgy, urban street-style,
elevating the sleek design of Alta by bringing its unique aesthetic
to the device’s easily interchangeable accessory bands. Available
for pre-order today at Fitbit.com, the PUBLIC SCHOOL for Fitbit
Axis Accessory Band and Type-III Paracord Bracelet will begin
shipping globally in November, with additional print band designs
available in 2017.
“One of my favorite things about PUBLIC SCHOOL’s designs is the
range—they mix sportswear and tailoring, pair high and low with
ease, and present as both upscale and edgy,” said Eugene Tong,
stylist for PUBLIC SCHOOL shows and contributing fashion editor and
market director, Men’s at W Magazine. “The unexpected marriage of
PUBLIC SCHOOL’s aesthetic with Fitbit’s innovative technology
brings that unique range of style to people in a way that will help
fit fitness into their daily lives and provide them with an
exciting opportunity to coordinate technology to personal style,
mood and activities.”
The line of PUBLIC SCHOOL accessories showcases Fitbit’s
commitment to strategic partnerships with leading fashion designers
and brands to create a range of accessories that allow you to
express your personal style while leading a healthy and active
life. Creative Directors Dao-Yi Chow and Maxwell Osborne, the
famous duo behind PUBLIC SCHOOL, were inspired by the challenge of
taking Fitbit’s innovative technology and designing a collection
that was not only functional, but also fashion-forward.
“This partnership is the ultimate fashion and fitness
collaboration,” said Kevin Harter, VP Fashion Direction at
Bloomingdale’s. “The Bloomingdale’s consumer incorporates both
looking good and feeling good into their everyday lives and the new
PUBLIC SCHOOL for Fitbit accessories allow for personal expression
with an element of cool while embracing an active lifestyle.”
The collection features approachable luxury designs for men and
women that range from high-end bracelets inspired by urban spaces,
to more accessible print bands that bring a contemporary and
sophisticated look to Alta. Alta is a slim, sleek customizable
device with advanced health and fitness features that make tracking
workouts effortless and delivers positive motivation to keep you
moving. PUBLIC SCHOOL for Fitbit Alta styles include1:
- Axis Accessory
Band ($295): Inspired by speed, power and motion, this
hand-polished watch band is an untraditional take on a classic
timepiece and creates an unexpected statement piece.
- Type-III Paracord
Bracelet ($175): Designed as a nod to parachute cord, this
braided black bracelet with custom gunmetal hardware mixes an
athletic aesthetic and rugged technicality.
- WNL Print Band
and Quill Print Bands ($39.95): Available in 2017, these
sleek prints feature the design house’s inspirational brand mantra
“When Nobody’s Looking” and iconic feather in designs true to
PUBLIC SCHOOL’s color palate and style.
The PUBLIC SCHOOL for Fitbit Alta premium accessories are now
available globally for pre-sale at Fitbit.com, and will begin
shipping in November. The accessories will also be available in
late November at select global and North American retailers,
including Bloomingdale’s, Hudson’s Bay Company, Nordstrom and Saks
Fifth Avenue. The PUBLIC SCHOOL for Fitbit print bands will be
available in 2017.
About PUBLIC SCHOOL
PUBLIC SCHOOL is a New York story. Designers Dao-Yi Chow and
Maxwell Osborne, born and raised in New York City, represent the
convergence and restless energy of the city in which they live and
work. Founded in 2008, PUBLIC SCHOOL is redefining the landscape
for menswear and women’s wear. Chow and Osborne blend high and low
references from fashion, music, and art to create a point of view
that is both unique and precisely detailed. For more about PUBLIC
SCHOOL, visit publicschoolnyc.com, Twitter, Facebook, Instagram:
@PUBLICSCHOOLNYC.
About Fitbit, Inc. (NYSE: FIT)
Fitbit helps people lead healthier, more active lives by
empowering them with data, inspiration and guidance to reach their
goals. As the leader in the connected health and fitness
category, Fitbit designs products and experiences that
track everyday health and fitness. Fitbit’s diverse line of
award-winning products
includes Fitbit Surge®, Fitbit Blaze™, Fitbit
Charge 2™, Fitbit Charge HR™, Alta™, Fitbit
Charge™, Fitbit Flex 2™, Fitbit Flex®, Fitbit One® and
Fitbit Zip® activity trackers, as well as
the Aria® Wi-Fi Smart Scale. Fitbit products
are carried in 54,000 retail stores and in 64 countries around the
globe. Fitbit Group Health uses the power of
the Fitbit activity trackers, software, and services to
deliver innovative solutions for corporate wellness, weight
management, insurance and clinical research.
Fitbit and the Fitbit logo are trademarks or registered
trademarks of Fitbit, Inc. in the US and other countries.
Additional Fitbit trademarks can be found at
www.fitbit.com/legal/trademark-list. Third-party trademarks are the
property of their respective owners.
Connect with us
on Facebook, Instagram or Twitter and
share your Fitbit experience.
Forward-Looking Statements
This press release contains forward-looking statements, within
the meaning of the safe harbor provisions of the Private Securities
Litigation Reform Act of 1995, that involve risks and uncertainties
including, among other things, statements regarding the shipping
date for PUBLIC SCHOOL for Fitbit Alta premium accessories, as well
as the future retail availability of PUBLIC SCHOOL for Fitbit Alta
premium accessories and PUBLIC SCHOOL for Fitbit print bands. These
forward-looking statements are only predictions and may differ
materially from actual results due to a variety of factors,
including the effects of the highly competitive market in which we
operate, including competition from much larger technology
companies; any inability to successfully develop and introduce new
products, features, and services or enhance existing products and
services; product liability issues, security breaches or other
defects; and other factors discussed under the heading “Risk
Factors” in our most recent report on Form 10-Q filed with
the Securities and Exchange Commission. All forward-looking
statements contained herein are based on information available to
us as of the date hereof and we do not assume any obligation to
update these statements as a result of new information or future
events.
1 Prices listed are on Fitbit.com, pricing at retailers may
vary
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Fitbit, Inc.Jen Ralls, 415-941-0037PR@fitbit.com
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