PARIS and NEW
YORK, Jan. 16, 2025 /PRNewswire/ -- IBM (NYSE:
IBM) and L'Oréal, the world's leading beauty company,
announced a collaboration to leverage IBM's generative artificial
intelligence (GenAI) technology and expertise to uncover new
insights in cosmetic formulation data, facilitating
L'Oréal's use of sustainable raw materials, for energy and
material waste reductions. This unique effort will develop a custom
AI foundation model engineered to significantly increase the
ability of L'Oréal Research & Innovation teams to reach extra
performance and consumer satisfaction in every cosmetic category
and every region of the world. The formulation foundation model is
believed to be a first-of-its-kind in the industry, redefining
AI innovation at the intersection of beauty, chemistry and
technology.
The collaboration combines L'Oréal's unparalleled expertise in
cosmetic science with IBM's cutting-edge artificial intelligence
technologies for scientific discoveries, to unlock a future where
science and technology can inform or help prioritize solutions that
are both ecologically responsible and innovative. To preserve
Earth's natural resources, it is critical to explore renewable,
sustainably sourced raw materials when developing consumer
products. This effort will contribute to helping L'Oréal meet
its L'Oréal for the Future's target of sourcing most of its
product formulas based on bio-sourced materials and/or the circular
economy by 2030.
"As part of our Digital Transformation Program, this
partnership will extend the speed and scale of our innovation and
reformulation pipeline, with products always reaching higher
standards of inclusivity, sustainability, and personalization",
declares Stéphane Ortiz, Head of Innovation Métiers &
Product Development – L'Oréal Research &
Innovation.
"Building on years of unique Beauty science expertise and of
data structuring, this major alliance with IBM is opening a new
exciting era for our innovation and development process", said
Matthieu Cassier, Chief
Transformation & Digital Officer – L'Oréal Research &
Innovation.
"This collaboration is a truly impactful application of
generative AI, leveraging the power of technology and expertise for
the good of the planet", said Alessandro Curioni, IBM Fellow, Vice President
Europe and Africa and Director IBM
Research Zurich. "At IBM, we believe in the power of
purpose-built, customized AI to help transform businesses. Using
IBM's latest AI technology, L'Oréal will be able to derive
meaningful insights from their rich formula and product data to
create a tailored AI model to help achieve their operational goals
and continue creating high quality and sustainable
products."
"This alliance between highly specialized expertise in
artificial intelligence and cosmetics seeks to revolutionize
cosmetic formulation. It embodies the spirit of AI-augmented
research, emphasizing sustainability and diversity", declares
Guilhaume Leroy-Méline, IBM Distinguished Engineer, Business
Transformation Services CTO, IBM Consulting France.
The creation of this AI model will use a large number of
formulations and component data points to accelerate multiple tasks
to be performed by L'Oréal, including the formulation of new
products, reformulation of existing cosmetics and optimization for
scale-up production – tools that will better equip L'Oréal's 4,000
researchers worldwide over the next several years. In addition, IBM
Consulting will support L'Oréal in its aim to rethink and redesign
the formulation discovery process. Understanding the behaviors of
renewable ingredients in cosmetic formulas will help L'Oréal build
out more sustainable product lines with greater inclusivity and
personalization for its consumers around the world.
Foundation models are a type of AI model trained on a broad set
of unlabeled data, capable of performing various tasks and applying
information from one situation to another. These models have
significantly advanced the field of natural language processing
(NLP) technology over the past several years, and IBM is pioneering
applications of foundation models beyond language, in areas such as
chemistry, time series and geospatial modalities. IBM's AI
technology has the potential to augment L'Oréal's creativity in
finding new cosmetic formulations to transform the beauty industry.
L'Oréal, together with IBM's expertise and technology, will help to
shape a future where innovation meets sustainability, delivering
products that will be as unique as the people who use them
daily.
About L'Oréal
For 115 years, L'Oréal, the world's leading beauty player, has
devoted itself to one thing only: fulfilling the beauty aspirations
of consumers around the world. Our purpose, to create the beauty
that moves the world, defines our approach to beauty as essential,
inclusive, ethical, generous and committed to social and
environmental sustainability. With our broad portfolio of 37
international brands and ambitious sustainability commitments in
our L'Oréal for the Future programme, we offer each and every
person around the world the best in terms of quality, efficacy,
safety, sincerity and responsibility, while celebrating beauty in
its infinite plurality.
With more than 90,000 committed employees, a balanced
geographical footprint and sales across all distribution networks
(e-commerce, mass market, department stores, pharmacies,
perfumeries, hair salons, branded and travel retail), in 2023 the
Group generated sales amounting to 41.18
billion euros. With 20 research centers across 11
countries around the world and a dedicated Research and Innovation
team of over 4,000 scientists and 6,400 Digital talents, L'Oréal is
focused on inventing the future of beauty and becoming a Beauty
Tech powerhouse.
More information on
https://www.loreal.com/en/mediaroom
About IBM
IBM is a leading provider of global hybrid cloud and AI, and
consulting expertise. We help clients in more than 175 countries
capitalize on insights from their data, streamline business
processes, reduce costs and gain the competitive edge in their
industries. More than 4,000 government and corporate entities in
critical infrastructure areas such as financial services,
telecommunications and healthcare rely on IBM's hybrid cloud
platform and Red Hat OpenShift to affect their digital
transformations quickly, efficiently and securely. IBM's
breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and consulting deliver open and
flexible options to our clients. All of this is backed by IBM's
long-standing commitment to trust, transparency, responsibility,
inclusivity and service. Visit www.ibm.com
Contacts :
Brittany Forgione
IBM
Brittany.Forgione@ibm.com
Stéphanie Glemot
IBM France
stephanie.glemot@ibm.com
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SOURCE IBM
