DUBAI, UAE, Jan. 22,
2025 /CNW/ -- e&, a global technology group, has
collaborated with IBM (NYSE: IBM) to deploy a pioneering,
end-to-end, multi-model Artificial Intelligence (AI) and Generative
AI governance solution. Announced today at the World Economic Forum
2025 in Davos, this collaboration
intends to enhance e&'s AI governance framework to promote
compliance, oversight, and ethical practices across its growing AI
ecosystem, reinforcing e&'s commitment to establishing robust
governance, risk management, and regulatory oversight across its AI
usage.
The solution will leverage IBM's watsonx.governance enterprise
AI and data governance platform, combined with IBM Consulting's
expertise in AI implementation, build on e&'s commitment to
scale AI responsibly and track ROI while addressing compliance
requirements, transparency, and ethical oversight of AI models.
This collaboration will bring IBM's globally recognized toolkit
for AI governance to bear on key challenges like maintaining
consistent oversight of e&'s AI systems, navigating risks such
as non-compliance, ethical concerns, and the monitoring of AI
performance at scale. As it continues to expand its ambitious AI
strategy and capabilities, e& is proactively enhancing its AI
ecosystem by establishing a robust framework for accountability,
mitigating potential biases, and safeguarding data. Leveraging
IBM's technology and consulting expertise, e& is taking a
significant step forward in building scalable and transparent AI
operations.
The new AI governance solution introduces advanced features like
automated risk management, compliance monitoring, and real-time
performance analysis. This will enable e& to mitigate risks,
detect biases, and address regulatory standards throughout the
entire AI model lifecycle—from development to decommissioning.
"As AI continues to transform industries, responsible governance
is paramount. At e&, we are committed to leading by example and
setting the global benchmark when it comes to establishing robust
AI governance practices," said Dena
Almansoori, Group Chief AI and Data Officer at e&. "By
adopting IBM watsonx.governance, we're taking a decisive step
forward in our AI journey. This collaboration ensures transparency,
explainability and efficiency across our AI operations, raising the
bar for AI governance in the industry."
The governance solution is set to empower e& to monitor
current AI use cases in real-time, proactively manage any potential
AI risks in production, and deliver measurable value to
stakeholders.
By establishing a centralized inventory of AI models, the
solution supports full traceability and oversight. IBM
watsonx.governance facilitates dynamic monitoring, offering
real-time insights into model performance, risk scoring, and
compliance metrics. This helps enable e& to detect issues like
bias and drift early, allowing for corrective action and ethical AI
practices.
IBM Consulting will be working closely with e& to design and
implement a comprehensive AI governance framework tailored to
e&'s unique requirements. This includes defining workflows and
key performance indicators and onboarding existing AI models onto
the platform to deliver real-time insights into AI's value, impact,
and potential risks.
The deployment will also utilize IBM Consulting Advantage, an
AI-powered delivery platform, to accelerate the development of the
AI governance framework through persona and journey mapping, market
research, architecture patterns for AI integration, and knowledge
transfer materials.
"IBM watsonx empowers organizations like e& to navigate the
complexities of AI governance. By integrating automation, real-time
monitoring, and centralized oversight, we are addressing key
governance challenges and reducing risks associated with AI," said
Shukri Eid, General Manager, Gulf,
Levant & Pakistan at IBM.
"Strengthening our long-standing partnership with e&, this
milestone serves as a catalyst for responsible AI innovation."
This collaboration builds on the successful relationship between
IBM and e&, including the recently joint report titled
MENA's AI advantage: Opportunity to leap ahead and lead
(Middle East and North Africa perspective) featuring
perspectives from top Middle East
businesses and data from IBM's existing CEO study. The
report identified five critical themes that uncover regional
nuances for CEOs to keep in mind as they navigate and prepare their
organizations to seize the AI opportunity, including the importance
of advocacy for trustworthy AI.
This collaboration marks a significant step in e&'s AI
governance journey, setting a new standard for responsible and
scalable AI operations for the group and industry at large.
About e&
e& is a global technology
group committed to advancing the digital future across markets
in the Middle East, Asia, Africa
and Europe. With the group's
financial performance in 2023 showing a consolidated net revenue of
AED 53.8 billion and a net profit of AED 10.3 billion, e&
continues to maintain its position as a financial powerhouse,
reflected by its strong credit rating and solid balance sheet.
Founded in Abu Dhabi over 48
years ago, e& has evolved from a telecom pioneer into
a technology group. Its footprint now spans 38 countries,
offering a comprehensive portfolio of innovative digital
services ranging from advanced connectivity, entertainment,
streaming and financial services to AI-powered solutions, cloud
computing, ICT, cybersecurity and IoT platforms.
The Group is structured around five core business pillars:
e& UAE, e& international, e& life, e& enterprise
and e& capital, each catering to distinct customer and market
needs. These pillars empower e& to lead in various sectors,
from telecom and digital lifestyle to enterprise services and
venture investments. The ongoing strategic investments in AI, IoT,
5G and cloud services reinforce its leadership in the global
technology landscape, driving the future of smart connectivity and
innovation.
Driven by innovation, sustainability and a commitment to digital
empowerment, e& is set on creating a smarter, more connected
future for individuals, businesses and communities.
To learn more about e&, visit eand.com.
About IBM
IBM is a leading provider of global hybrid
cloud and AI, and consulting expertise. We help clients in more
than 175 countries capitalize on insights from their data,
streamline business processes, reduce costs and gain the
competitive edge in their industries. More than 4,000 government
and corporate entities in critical infrastructure areas such as
financial services, telecommunications and healthcare rely on IBM's
hybrid cloud platform and Red Hat OpenShift to affect their digital
transformations quickly, efficiently and securely. IBM's
breakthrough innovations in AI, quantum computing,
industry-specific cloud solutions and consulting deliver open and
flexible options to our clients. All of this is backed by IBM's
long-standing commitment to trust, transparency, responsibility,
inclusivity and service.
Visit www.ibm.com for more information.
Contact:
Shahd Rami Ahmad Barghouti
IBM
shahd.barghouti@ibm.com
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SOURCE IBM
