LONDON, ARMONK,
N.Y. and MISSISSAUGA,
ON, March 10, 2025 /CNW/ -- Mitsubishi Motor
Sales of Canada announces an
innovative AI-powered tool designed to transform the customer
experience for the new Mitsubishi Outlander 2025. "The Intelligent
Companion," which launched on March 5,
2025, was created in collaboration with WongDoody (an
Infosys company and IBM ecosystem partner) and leverages the IBM
watsonx portfolio of AI products.
Leveraging IBM's Granite model and trained on Mitsubishi
Outlander 2025 data, this cutting-edge experience offers a
personalized, interactive 3D visual guide to the vehicle's
features, enhancing customer engagement during the purchasing
decision.
As a challenger brand, Mitsubishi Motors Canada is taking a
focused approach to AI, investing in tools that can deliver real
value to customers. "The Intelligent Companion" is the result of a
first-time collaboration between Mitsubishi Motors Canada,
WongDoody, and IBM.
This advanced tool offers a deep dive into AI-driven
interactions, allowing users to explore the new Outlander in a
real-world, Mitsubishi-branded environment. Developed by WongDoody,
the 3D visualization within "The Intelligent Companion" showcases
the vehicle's features in an engaging and interactive way.
Unlike traditional brochure-ware, pre-set vehicle tours and
legacy chatbots, "The Intelligent Companion" adapts to each
customer, creating a personalized journey from vehicle-curious to
vehicle-owner. It is built with IBM watsonx Orchestrate, a
generative AI and automation solution for building, deploying and
managing AI agents and assistants, and watsonx.ai, an
integrated, end-to-end AI development studio. These tools enable it
to handle large amounts of data and is designed to provide
responses that feel natural and conversational.
Trained and rigorously tested with Canadian target audiences to
ensure it addresses niche questions and use cases with incredible
relevance and value, customers can ask any questions they have
about the vehicle specific to their needs, making it a versatile,
relevant, and engaging tool. Leveraging the innovative AI and
automation capabilities of watsonx, "The Intelligent Companion"
gives customers personalized guidance within a next-generation
automotive buying experience.
Developed with a global team of AI and experience experts, the
project moved from initial conversations to a proof of concept in
just four weeks and was designed by WongDoody in collaboration with
IBM Client Engineering and launched in market within an impressive
twelve weeks—a testament to the speed and efficiency of WongDoody's
expertise and creative efficiency, alongside the flexibility of the
watsonx technology.
Steve Carter, Marketing Director,
Mitsubishi Motors Canada: "The Intelligent Companion" represents a
major leap forward in customer engagement, offering a tailored
experience that highlights the best features of the Mitsubishi
Outlander 2025. Working with WongDoody and IBM has been an
incredible collaboration, and we're truly impressed by how quickly
this innovation came to life. This tool perfectly aligns with our
commitment to leveraging cutting-edge technology to enhance
customer satisfaction and drive innovation across our brand."
Ralf Gehrig, Global Chief
Experience Officer, WongDoody: "Bringing this project to life at
such speed and scale is a testament to the power of AI and global
collaboration. With expertise from across the world, we combined
technology and creative problem-solving to create something truly
innovative in record time. This project proves that when the right
minds and technology come together, the possibilities are
endless."
"With the watsonx portfolio, clients can swiftly and efficiently
integrate generative AI into their operations, leveraging their own
enterprise data to help enrich customer experiences and boost
productivity for the enterprise. Solutions like watsonx Orchestrate
and watsonx.ai are designed to scale and accelerate AI
impact, empowering businesses to transform how they go to market
and become AI-first organizations," added Matt Sanchez, VP of product, watsonx Orchestrate
at IBM.
About Mitsubishi Motor Sales of Canada, Inc.
Mitsubishi Motor Sales of Canada (MMSCAN) is the sales, service, parts
and marketing arm for Japan's
Mitsubishi Motors. The 2025 product range includes the RVR
subcompact crossover, Eclipse Cross compact sport utility and
Outlander/Outlander PHEV compact sport utility. MMSCAN supports its
97 dealerships with a head office team and parts distribution
centre, both located in Mississauga,
Ontario. Established in 2002, MMSCAN and its dealerships
employ more than 2,100 people in communities large and small.
For more information on Mitsubishi vehicles in Canada, please
visit mitsubishi-motors-pr.ca
About IBM:
IBM (NYSE: IBM) is a leading provider of global hybrid cloud,
artificial intelligence, and consulting expertise. We help clients
in over 175 countries harness insights from their data, optimize
business processes, reduce costs and gain a competitive advantage
in their industries. More than 4,000 government and corporate
entities in critical infrastructure areas such as financial
services, telecommunications and healthcare rely on the IBM hybrid
cloud platform and Red Hat OpenShift to achieve their digital
transformations quickly, efficiently and securely. IBM's
breakthrough innovations in artificial intelligence, quantum
computing, industry-specific cloud solutions and consulting offer
open and flexible options to our clients. All of this is backed by
IBM's long-standing commitment to trust, transparency,
accountability, inclusion and service. Visit www.ibm.com for more
information.
IBM, the IBM logo, ibm.com and other marks belonging to IBM. IBM
products and services are trademarks of the International Business
Machines Corp., registered in many jurisdictions worldwide. A
current list of IBM trademarks is available on the web at
"Copyright and trademark information"
at www.ibm.com/legal/copytrade.shtml.
About WongDoody:
WongDoody is the creative and technology agency from Infosys
that creates intelligent marketing and experiences helping unlock
what's next for people and brands. With 22 studios and 2000+
employees around the globe, we serve clients in more than 55
countries with radically relevant human-centered creativity that
solves business problems and transforms businesses through digital
marketing that unlocks future potential with AI-driven marketing,
data-backed strategies, intelligent products, services and
platforms, virtual and augmented reality, digital twins, and
next-gen AI content that people love. For more
information https://www.wongdoody.com/ /
Contacts:
Sabreena Dean, WongDoody
sabreena.dean@wongdoody.com
Clare Chachere, IBM
clare.chachere@ibm.com
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SOURCE IBM; Mitsubishi Motors
