Barrilitos Made Con Mucho Flavor, connects
consumers to the generations that came before them.
LOS
ANGELES, Oct. 31, 2024 /PRNewswire/ -- The
Coca-Cola Company is pleased to announce the highly
anticipated regional relaunch of Barrilitos, a cherished
Mexican soft drink brand with a rich legacy dating back to 1938. A
new addition to Coca-Cola's imports portfolio, Barrilitos
hails from Monterrey, México, and
is poised to make waves in California. With its nostalgic appeal, vibrant
flavors, and premium quality, this authentic soft drink is bottled
and produced in México, ready to delight consumers across the
California region.
Barrilitos stands out not just for its taste, but for its
commitment to quality. Each bottle is crafted with fruit flavors
and cane sugar, striking a perfect harmony between sweetness and
effervescence. Barrilitos is available in two sizes—a 12oz glass
bottle and a 1.5L PET multiserve bottle—and offers four delightful
varieties: Mandarina (Mandarin), Manzana (Apple),
Piña (Pineapple), and Ponche de Frutas (Fruit Punch)
— Housed in its iconic twist glass bottle, Barrilitos offers rich
flavors that capture the essence of authentic Mexican tradition
while symbolizing the proud and vibrant spirit of Latino
culture.
With a unique appeal to multicultural Gen Z'ers, Millennials,
and families, Barrilitos resonates with a diverse audience seeking
genuine, flavorful experiences. These consumers value authenticity
and connection to heritage, making Barrilitos the perfect
choice.
"Barrilitos is evolving to meet the needs of a new generation,
without losing sight of its rich history. We've infused Barrilitos
with a refreshed brand identity while preserving the classic
flavors and traditions that have made it a beloved part of Latino
households. This relaunch is an invitation to experience Barrilitos
and celebrate its heritage in a whole new way," said
Maria Correa, Barrilitos Lead.
Barrilitos is crafted to elevate any feel-good moment, casual
get-together with friends and family gatherings. Barrilitos flavors
also pair perfectly with a broad range of foods. Each flavor is
designed to complement savory dishes like the ones found in Mexican
cuisine, bringing a vibrant twist to your taste buds. With
Barrilitos, every snack or meal becomes a delightful experience,
perfect for celebrating life's special moments.
Rediscover the joy of authentic Fruit Flavored Mexican Soft
Drinks—Barrilitos is here to refresh your palate and enhance your
dining experience. Follow Barrilitos on
Facebook, Instagram, TikTok,
and YouTube to keep up with the brand and learn
more information.
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ABOUT BARRILITOS:
Barrilitos is a refreshing beverage
deeply rooted in Mexican tradition. First introduced in 1938 as a
bottled sparkling soft drink in Monterrey and the brand joined Coke's
portfolio in 2008. Today, the brand is relaunching with a new
vibrant identity and formula with delicious fruit flavors to
connect with the new generation of Latino consumers, celebrating
the traditions and stories that make this community unique.
Barrilitos is available in 12oz glass bottles and 1.5L PET bottles,
with flavors that include Mandarina (Mandarin), Manzana (Apple),
Piña (Pineapple), and Ponche de Frutas (Fruit Punch). The return of
Barrilitos is a local effort in response to the US' growing demand
for nostalgic soft drinks with cultural heritage. Reyes Coca-Cola
Bottling will begin distribution in California and Southern Nevada, while Coca-Cola Southwest
Beverages will manage distribution for Texas and Oklahoma. It is important to mention that each
Barrilitos bottle is produced and imported from Mexico.
ABOUT THE COCA-COLA COMPANY:
The Coca-Cola Company
(NYSE: KO) is a total beverage company with products sold in more
than 200 countries and territories. Our company's purpose is to
refresh the world and make a difference. We sell multiple
billion-dollar brands across several beverage categories worldwide.
Our portfolio of sparkling soft drink brands includes Coca-Cola,
Sprite and Fanta. Our hydration, sports, coffee and tea brands
include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa,
Georgia, Gold Peak and Ayataka.
Our nutrition, juice, dairy and plant-based beverage brands include
Minute Maid, Simply, innocent, Del
Valle, fairlife and AdeS. We're constantly transforming our
portfolio, from reducing sugar in our drinks to bringing innovative
new products to the market. We seek to positively impact people's
lives, communities and the planet through water replenishment,
packaging recycling, sustainable sourcing practices and carbon
emissions reductions across our value chain. Together with our
bottling partners, we employ more than 700,000 people, helping
bring economic opportunity to local communities worldwide.
Learn more at www.coca-colacompany.com and follow us
on Instagram, Facebook and LinkedIn.
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SOURCE Barrilitos