Similarweb’s 2025 Digital 100 Celebrates Web and App Growth in the US, UK, France, Germany, Japan, Australia, India, and Brazil
January 22 2025 - 7:13AM
Business Wire
Substack recognized for web and app growth,
while ChatGPT’s website made the winners list in the US, the UK,
France, and Australia.
The annual Digital 100 ranking for 2025, released today by the
leading digital market intelligence experts at Similarweb (NYSE:
SMWB), celebrates the companies that demonstrated the most
significant digital growth in the US, UK, France, Germany, Japan,
Australia, India, and Brazil.
“Every year, the Digital 100 allows us to celebrate companies
achieving tremendous growth within highly competitive sectors of
the digital economy,” said Or Offer, CEO and founder of Similarweb.
“The Digital 100 report is a powerful tool to help organizations
understand and elevate their performance in the digital world.”
The awards are organized around industry categories plus a Big
Winners category that identifies the major players producing
continued growth. The report identifies the fastest-growing
websites and the cross-platform Digital Winners exhibiting web and
app growth. For the first time, the US and UK editions of the
Digital 100 provide an equal depth of coverage for the 100
fastest-growing mobile apps and websites. The reports for France,
Germany, Japan, Australia, India, and Brazil name a shorter list of
app winners.
While the winners varied by country, one recurring player was
ChatGPT, OpenAI’s generative AI chatbot, which was #1 in the Big
Winners category for France, #3 in Australia, #4 in the UK, and #9
in the US. Substack was also identified as a cross-platform Digital
Winner in the US (among the Big Winners) and the UK (among News
& Media websites and apps). Particularly in the US and UK, the
Big Winners category was dominated by News & Media websites,
often with a distinct partisan tilt. Look for more detail in the
individual country reports listed below.
“In many cases, the #1 website and #1 app in a category belong
to different companies, reflecting the distinct strategic roles
each platform can play,” said Marta Sułkiewicz, VP Global Research
Solutions at Similarweb. “For digital products and services, apps
and websites often serve complementary purposes across customer
acquisition, engagement, monetization, and retention. Ali Express
managed to excel at both web and app growth in the UK, Germany, and
Australia, earning our cross-platform Digital Winner award in those
countries.“
The categories vary by country, but for the US and UK include
Apparel & Accessories, Beauty & Wellness, Consumer
Electronics, Food & Drinks, Gaming, Home & Garden, News
& Media, Personal Finance, Travel & Tourism.
Here is a quick overview, with links to the individual reports:
Descriptions include promotional copy from the websites and app
store listings.
United States
- Big Winners #1 Website: Just Answer (justanswer.com) up
81%, a gain of 9.4 million monthly visitors. Scoring big with a
portal promising answers from experts rather than algorithmic
search results.
- Big Winners #1 App: NYT Games: Word Games & Sudoku,
up 135%, a gain of 2.5 million MAUs. Further growth for the gaming
wing of the media empire.
- Big Winners Digital Winner (across Web and App):
Substack, visitors (substack.com) up 37%, MAUs up 139%. Digital
newsletter service for journalists and opinion writers was our #1
News & Media app, while also gaining more than 5 million
monthly website visitors.
Full report (English)
https://www.similarweb.com/corp/digital-100/ Full report (Chinese)
https://www.similarweb.com/corp/zh/digital-100/
United Kingdom
- #1 Website: GB News (gbnews.com), up 113%. Right-leaning
news site.
- #1 App: Octopus Energy, up 64%. Lets consumers manage
their accounts with UK electric and gas utility company.
- Digital Winner: Ali Express, visits (aliexpress.com) up
65%, MAUs up 44%.
Full report https://www.similarweb.com/corp/digital-100-uk/
France
- Big Winners #1 Website: ChatGPT (chatgpt.com, formerly
chat.openai.com), up 88%.
- Big Winners #1 App: Brawl Stars, up 95%. Fast-paced 3v3
multiplayer and battle royale made for mobile!
- Digital Winner: Reddit, visits (reddit.com) up 66%, MAUs
up 17%.
Full report (French)
https://www.similarweb.com/corp/fr/digital-100-france/ Full report
(English) https://www.similarweb.com/corp/digital-100-france/
Germany
- Big Winners #1 Website: Sportschau (sportschau.de), up
72%. Sports news.
- Big Winners #1 App: Brawl Stars, up 97%. Fast-paced 3v3
multiplayer and battle royale made for mobile!
- Digital Winner: AliExpress, web visits up 51%, MAUs up
23%.
Full report (German)
https://www.similarweb.com/corp/de/digital-100-germany/ Full report
(English) https://www.similarweb.com/corp/digital-100-germany/
Japan
- Big Winners #1 Website: 女性自身 (jisin.jp), up 60.93%.
Weekly women's magazine.
- Big Winners #1 App: スキマバイトはタイミー /お金がすぐにもらえる, up 56%.
Find immediate part-time jobs that pay instantly, without
interviews.
- Digital Winner: Note（ノート), visits (note.com) up 37%,
MAUs up 20%.
Full report (Japanese)
https://www.similarweb.com/corp/ja/digital-100-japan/ Full report
(English) https://www.similarweb.com/corp/digital-100-japan/
Australia
- Big Winners #1 Website: Temu (temu.com), up 72%. Shop on
Temu for unbeatable prices on fashion, electronics, home goods, and
more.
- Big Winners #1 App: myGov, up 63%. Access government
services with a single login and manage your personal information
securely.
- Digital Winner: AliExpress, web visits up 29%, MAUs up
24%
Full report https://www.similarweb.com/corp/digital-100-au/
India
- Big Winners #1 Website: Jansatta (jansatta.com), up 17%.
Latest Hindi news, breaking news, and live updates.
- Big Winners #1 App: Blinkit: Grocery in minutes, up 77%.
India’s last minute app, trusted by millions, delivering 10,000+
daily groceries in just a blink.
- Digital Winner: Groww, visits (groww.in) up 71%, MAUs up
51%. Personal finance.
Full report
https://www.similarweb.com/corp/digital-100-india/
Brazil
- Big Winners #1 Website: Brazino 777 (brazino777.com) ,
up 368.1%. Online casino
- Big Winners #1 App: e-Título, up 95%. Digital version of
Brazil’s voter ID and registration document.
- Digital Winner: Drogasil, visits (drogasil.com.br) up
36%, MAUs up 30%.
Full report (Portuguese)
https://www.similarweb.com/corp/pt/digital-100-brazil/ Full report
(English) https://www.similarweb.com/corp/d100-brazil/
Methodology
The Digital 100 report for the US identifies the fastest-growing
digital based on Similarweb estimates of web traffic and app usage.
In each country, minimum criteria were established for website
visits, app monthly active users, and the threshold for being
considered for the Big Winner awards. Our analysts manually
filtered the statistical results to identify the most meaningful
examples of digital business performance improvement.
About Similarweb
Similarweb (NYSE: SMWB) powers businesses to win their markets
with Digital Data. By providing essential web and app data,
analytics, and insights, we empower our users to discover business
opportunities, identify competitive threats, optimize strategy,
acquire the right customers, and increase monetization. Similarweb
products are integrated into users’ workflow, powered by advanced
technology, and based on leading comprehensive Digital Data.
Learn more: Similarweb | Similarweb Digital Data
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Disclaimer: All names, brands, trademarks, and registered
trademarks are the property of their respective owners. The
data, reports, and other materials provided or made available by
Similarweb consist of or include estimated metrics and digital
insights generated by Similarweb using its proprietary algorithms,
based on information collected by Similarweb from multiple sources
using its advanced data methodologies. Similarweb shall not be
responsible for the accuracy of such data, reports, and materials
and shall have no liability for any decision made or action taken
by any third party based in whole or in part on such data, reports,
and materials.
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version on businesswire.com: https://www.businesswire.com/news/home/20250121041056/en/
Press: David F. Carr Similarweb david.carr@similarweb.com
Investors: Rami Myerson Similarweb
rami.myerson@similarweb.com
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