WILLIAMS SONOMA AND NO KID HUNGRY PARTNER WITH CELEBRITIES AND INFLUENCERS FOR ANNUAL CAMPAIGN TO HELP END CHILDHOOD HUNGER IN AMERICA
July 09 2024 - 8:12AM
Business Wire
Proceeds From Spatulas Designed by Blake
Shelton, Jeff Bridges, Cameron Diaz, Jack Black, Andy Cohen, Kris
Jenner and Others Will Help Provide Meals to Children
Williams Sonoma, a portfolio brand of Williams-Sonoma, Inc.
(NYSE: WSM), the world’s largest digital-first, design-led and
sustainable home retailer, announced today, the launch of the
brand’s annual Tools for Change fundraising program benefitting No
Kid Hungry. The 2024 Tools for Change program marks the tenth year
Williams Sonoma has supported No Kid Hungry, a national campaign to
end childhood hunger in America. To date, the partnership between
Williams-Sonoma, Inc. and No Kid Hungry has raised over $16 million
through the combined philanthropic efforts of all Williams-Sonoma,
Inc. brands, which can help provide 160 million meals for children
in America.*
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Williams Sonoma Launches Annual Tools for
Change Campaign featuring celebrity designed spatulas (Photo:
Williams Sonoma)
As a part of this year’s fundraising efforts, Williams Sonoma is
launching ten new limited-edition spatulas designed by celebrities,
culinary personalities and musicians as well as re-launching three
of the most popular spatula designs from previous Tools for Change
campaigns. Williams Sonoma will be donating a portion of proceeds
from the purchase of each spatula to No Kid Hungry.**
This year’s Tools for Change spatulas were designed for Williams
Sonoma by:
- Faith Hill
- Jeff Bridges
- Jack Black
- Cameron Diaz
- Blake Shelton
- Terry Crews
- Tan France
- Stephen Colbert & Evie McGee Colbert
- Joshua Weissman
- Katie Lee Biegel
- Andy Cohen
- Valerie Bertinelli
- Kris Jenner
Williams Sonoma will also be donating a portion of the proceeds
of a select assortment of food items that benefit No Kid Hungry
including:
- No Kid Hungry Cupcake Decorating Kit, Custom-made for creative
baking and decorating, the exclusive kit includes reusable silicone
cups and a stainless-steel scoop to portion batter, $34.95.
- No Kid Hungry Cupcake Mix, Time-saving mix made of a
custom-blend using the finest ingredients, including fragrant
Nielsen-Massey Madagascar Bourbon Vanilla, $16.95.
- No Kid Hungry Maple Syrup, Rich golden syrup that’s handcrafted
using the classic sugaring technique of boiling the maple sap on a
wood-fired evaporator, $29.95.
- No Kid Hungry Pancake & Waffle Mix, Bright, tangy
buttermilk flavor with a hint of fragrant vanilla, $18.95.
“We have partnered with No Kid Hungry for over ten years to help
raise money and awareness to support their fight against childhood
hunger in America,” said Williams Sonoma President Felix
Carbullido. “We are grateful to our celebrity and influencer
partners, customers, vendors, and colleagues whose generous
participation in our ‘Tools for Change’ campaign has had a
tremendous impact on the success of our fundraising efforts over
the years.”
“For a decade, the ‘Tools for Change’ spatulas have been housed
in kitchens nationwide, a true testament to the power of our
partnership with Williams Sonoma. Most important, by helping to
fund more kids getting school breakfast and summer meals, they’ve
had an incredible impact toward ending childhood hunger together,”
said Billy Shore, founder and executive chair of Share Our
Strength, the organization behind the No Kid Hungry campaign. “As
we celebrate 10 years of this initiative, we have so much gratitude
to Williams Sonoma and its customers and the celebrity artists who
play a critical role in inspiring more people each year to get
involved. Together, we can ensure all kids have the ‘tools’ to
thrive and food they need to grow up healthy and strong.”
Celebrity spatula designers Cameron Diaz and Terry Crews also
commented:
“When kids are nourished, they’re healthier,
better able to learn and be their best selves in every aspect of
life. That’s why I’m joining No Kid Hungry and Williams Sonoma to
ensure the 1 in 5 kids in the U.S. living with hunger have that
same opportunity.” – Cameron Diaz
“Food is such a powerful thing. It provides
us with the strength and fuel to reach our full potential each day
and can truly change a child’s trajectory in life. It’s
unacceptable to me that millions of kids are living with hunger so
I’m proud to use my voice and do my part by teaming up with No Kid
Hungry and Williams Sonoma to create change for all kids.” – Terry
Crews
The products from the 2024 Tools for Change fundraising program
are now available online and at all Williams Sonoma retail
locations while supplies last.
For more information on No Kid Hungry, or to purchase products
benefitting the national campaign, please visit:
www.williams-sonoma.com/nokidhungry.
*$1 can help provide 10 meals. Donations help support programs
that feed kids; No Kid Hungry does not provide individual meals.
Learn more at NoKidHungry.org/OneDollar.
**While supplies last, 30% of the sale of participating WSI
products will go to benefit No Kid Hungry.
ABOUT WILLIAMS SONOMA
Since its founding by Chuck Williams in 1956, the Williams
Sonoma brand has been bringing people together around food. A
member of Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands,
Williams Sonoma is a leading specialty retailer of high-quality
products for the kitchen and home, providing world-class service
and an engaging customer experience. Products include cookware,
cooks’ tools, cutlery, electrics, bakeware, food, tabletop and bar,
outdoor, cookbooks, as well as furniture, lighting and decorative
accessories. Each store offers cooking classes and tastings
conducted by expert culinary staff. A comprehensive gift registry
program for weddings and other special events is available in
stores and online. On williams-sonoma.com, customers can find
recipes, tips, and techniques that help them create delicious
meals. Williams Sonoma can also be found on Facebook, Instagram,
Twitter, Pinterest, and YouTube. Williams Sonoma is also part of
The Key Rewards, a free-to-join loyalty program that offers members
exclusive benefits across the Williams-Sonoma, Inc. family of
brands.
ABOUT NO KID HUNGRY
No child should go hungry in America. But millions of kids in
the United States live with hunger. No Kid Hungry is working to end
childhood hunger by helping launch and improve programs that give
all kids the healthy food they need to thrive. This is a problem we
know how to solve. No Kid Hungry is a campaign of Share Our
Strength, an organization committed to ending hunger and poverty.
Join us at NoKidHungry.org.
WSM-PR
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Kendall Coleman Williams Sonoma kacoleman@wsgc.com
415-616-7926
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