SHANGHAI, Aug. 10, 2018 /PRNewswire/ -- Yum China Holdings,
Inc. ("the company" or "Yum China")
(NYSE: YUMC) announced the official launch of the 2018 One Yuan Donation program. Held on an annual
basis, the signature, nationwide campaign will take place from
August 11 to August 31, 2018 in all
KFC, Pizza Hut, Taco Bell, East Dawning and select Little Sheep
restaurants across China.
In partnership with the China Foundation for Poverty Alleviation
(CFPA), Yum China founded the
One Yuan Donation program in 2008 to
improve the health and wellbeing of children living in impoverished
regions across China, as well as to ensure young people develop a
better understanding of the value of a nutritious and well-balanced
diet.
Over the years, Yum China has
developed an effective fundraising platform that harnesses the
power of giving back through scale. In addition to facilitating
restaurant donations in over 8,000 restaurants across the country,
mobile and online platforms have also become important channels for
customers to contribute to this year's campaign. With over 135
million KFC loyalty program members and over 45 million Pizza Hut
members, Yum China leverages its
digital capabilities to provide an infrastructure that will allow
this program to further expand its reach among customers in
China.
"We embarked on this amazing journey 11 years ago and we are
honored to have been able to touch the lives of hundreds of
thousands of school children in impoverished regions across China.
We could not have accomplished this without the generosity of our
460,000 employees and millions of customers," said Joey Wat, CEO of Yum
China. "By embedding our digital capabilities into the
One Yuan Donation program, we hope to
expand the reach of this initiative and drive tangible change for
thousands more children across China."
In celebration of the 11th anniversary of the
program, Yum China and the CFPA have
released "The Wing of Love" theme song, adapted from a poem written
by a girl named Xie Qing, who was a
survivor of the 2008 Sichuan
earthquake and one of the first beneficiaries of the program. The
song will be played in all KFC restaurants across the country
during the campaign, spreading a message of love, compassion and
gratitude.
About the One Yuan Donation
Program
The One Yuan Donation program is
one of the earliest examples of a Corporate Social Responsibility
(CSR) program in China that
advocates the concept that anyone can make an impact on society.
Every year, the program runs in Yum
China restaurants across China for up to 3 weeks,
encouraging customers and employees to donate a single yuan to help
enrich the diets of children in impoverished regions. It has made a
significant impact on the lives of millions of people - for both
those receiving and donating funds. In April
2018, the program was awarded the Best Community Program
Award at the 10th annual Global CSR Summit.
As of the end of 2017, the One
Yuan Donation program had raised over RMB 170 million from more than 110 million
customers, providing over 37.4 million nutritious meals and
benefiting more than 547,000 children across 10 provinces in
China. The One Yuan Donation program has also helped to
provide "Love Kitchen" equipment for
860 schools in impoverished communities across the country. In
addition to providing nutritious meals, the One Yuan Donation program also enhances
children's understanding of health and nutrition by distributing
pamphlets and books on topics related to nutrition education. This
serves to strengthen children's understanding of the importance of
maintaining a healthy, well-balanced diet, as well as shape the way
their families think about food and eating habits.
About Yum China Holdings, Inc.
Yum China Holdings, Inc. is a licensee of Yum! Brands in
mainland China. It has exclusive rights in mainland China to KFC,
China's leading quick-service restaurant brand, Pizza Hut, the
leading casual dining restaurant brand in China, and Taco Bell, a California-based restaurant chain serving
innovative Mexican-inspired food. Yum
China also owns the Little Sheep and East Dawning concepts
outright. As of the end of June 2018,
the Company had over 8,100 restaurants and more than 460,000
employees in over 1,200 cities across China.
Yum China Media Contacts:
Tel: +86 21 2407 7510
Media@YumChina.com
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SOURCE Yum China Holdings, Inc