SHANGHAI, June 3, 2024 /PRNewswire/ -- Yum China Holdings,
Inc. (the "Company" or "Yum China",
NYSE: YUMC and HKEX: 9987) today announced that in celebration of
Children's Day in China, over 4
million toy set meals have been
sold this year as of June 2.
Building on its long-term collaboration, KFC China teamed up
with Pokémon again this year, offering six new Pokémon toys for
this year, designed to appeal to fans of all ages. The exciting
lineup included a Gengar memory game, a popular gaming toy; a
Pikachu CD player and a Mimikyu spinner that incorporates image
recognition and voice recognition technology; and a Pokémon-themed
hand-eye coordination trainer that encourage physical activity.
Meanwhile, Pizza Hut continued its
partnership with Sanrio, the IP owner of Hello Kitty, and
launched an adorable series of beach-themed Sanrio toys, including
a Hello Kitty-themed music player.
Yum China has a long history of
collaborating with popular IPs on toy releases and creative
marketing campaigns, spanning more than two decades. Leveraging its
deep insights into Chinese consumer preferences and market trends,
Yum China has been able to design
and launch products that carry broad appeal and resonate deeply
with Chinese consumers.
About Yum China Holdings, Inc.
Yum China is the largest
restaurant company in China with a
mission to make every life taste beautiful. The Company has over
400,000 employees and operates over 15,000 restaurants under six
brands across more than 2,000 cities in China. KFC and Pizza Hut are the leading
brands in the quick-service and casual dining restaurant spaces in
China, respectively. In addition,
Yum China has also partnered with
Lavazza to develop the Lavazza coffee concept in China. Little Sheep and Huang Ji Huang specialize in Chinese cuisine.
Taco Bell offers innovative Mexican-inspired food. Yum China has a world-class, digitalized supply
chain which includes an extensive network of logistics centers
nationwide and an in-house supply chain management system. Its
strong digital capabilities and loyalty program enable the Company
to reach customers faster and serve them better. Yum China is a Fortune 500 company with the
vision to be the world's most innovative pioneer in the restaurant
industry. For more information, please visit
http://ir.yumchina.com
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SOURCE Yum China Holdings, Inc.
