National Leading Vape Brand, Bloom, Partners With Cresco Labs to Launch Products in Florida
August 13 2024 - 4:55AM
Business Wire
The Bloom Brand (Bloom), a national leading vape brand,
announced a partnership today with Cresco Labs (CSE:CL)
(OTCQX:CRLBF) (FSE: 6CQ) to expand distribution across the state of
Florida. Launching in November 2024, Bloom’s Surf all-in-one vape
will be exclusively produced by Cresco Labs in Florida and
available at all 33 Sunnyside dispensaries throughout the Sunshine
State. Florida is the seventh state in which Bloom products will be
available to consumers. Bloom is currently available in California,
Illinois, Michigan, New Mexico and New York, with New Jersey and
Virginia also slated for launch in Q3 and Q4 respectively.
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the full release here:
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A leader in vape technology and innovation, Bloom is one of the
top five fastest growing cannabis brands in the US, according to
BDSA analytics. Founded in 2014 and celebrating ten years of
business this year, Bloom is still focused on their core mission,
to provide consumers with a vaping experience that replicates
flower consumption. Bloom’s proprietary Surf hardware has earned
acclaim as one of the most sought-after all-in-one vape devices in
the nation.
“Cresco’s Sunnyside is hands-down the right retailer to bring
Bloom to Florida. Bloom’s products were originally developed for
medical markets, designed for patients who rely on cannabis as
medicine with a focus on a consistent and accessible product
experience,” said Casey Ly, co-founder and co-CEO of Bloom.
“Sunnyside’s focus on product education, a welcoming shopping
experience and convenient locations makes them the ideal partner.
We look forward to introducing our top selling classic strains at
all 33 locations this fall.”
“Our patients want high-quality cannabis products that are
effective and easy to use, and Bloom’s innovative hardware design
provides a precise, flavorful vaping experience that patients will
love,” said Connie Woolsey, Vice President of Retail of Cresco
Labs. “Sunnyside offers a wide variety of innovative and quality
cannabis products in the Florida market and we are looking forward
to expanding our line with Bloom products.”
Bloom will launch their Classic line products in their
proprietary Surf device in both .5g and 1g formats. Bloom’s Live
line will launch later in Q4 2024.
For more information, visit thebloombrand.com and
crescolabs.com.
About The Bloom Brand
Founded in 2014 by a team of immigrants and BIPOC, Bloom’s
mission is to improve how cannabis is consumed and how consumption
is perceived. Merging pioneering technology and design, Bloom is a
leading multi-state brand sold across 5 states and nearly 1000
retailers in the US. Bloom is best known for its proprietary Surf
all-in-one vaporizer; a revolutionary platform that seamlessly
delivers the experience of consuming flower while providing a fresh
device design consumers seek. The brand carefully curates three
types of cannabis strains: Classic, Live and Rosin. Now available
in California, New York, Michigan, Illinois and New Mexico, Bloom
sets the standard for innovation and quality in the vape category.
Follow Bloom on Instagram and LinkedIn for the latest
information.
About Cresco Labs Inc.
Cresco Labs’ mission is to normalize and professionalize the
cannabis industry through a CPG approach to building national
brands and a customer-focused retail experience, while acting as a
steward for the industry on legislative and regulatory-focused
initiatives. As a leader in cultivation, production and branded
product distribution, the Company is leveraging its scale and
agility to grow its portfolio of brands that include Cresco, High
Supply, FloraCal, Good News, Wonder Wellness Co., Mindy’s and
Remedi, on a national level. The Company also operates highly
productive dispensaries nationally under the Sunnyside brand that
focus on building patient and consumer trust and delivering ongoing
education and convenience in a wonderfully traditional retail
experience. Through year-round policy, community outreach and SEED
initiative efforts, Cresco Labs embraces the responsibility to
support communities through authentic engagement, economic
opportunity, investment, workforce development and legislative
initiatives designed to create the most responsible, respectable
and robust cannabis industry possible. Learn more about Cresco
Labs’ journey by visiting www.crescolabs.com or following the
Company on Facebook, X or LinkedIn.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240813510738/en/
Media: Allison Pankow, Bloom Chief Marketing Officer
allison@thebloombrand.com
Media: Jason Erkes, Cresco Labs Chief Communications Officer
Press@Crescolabs.Com
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