Experts in e-commerce share insights into the
expectations of the next generation of customers and tactics for
retailers to address them on a micro and macro level
TORONTO, May 17, 2022
/CNW/ - Pivotree Inc. (TSXV: PVT) ("Pivotree'' or the
"Company"), a leading provider of frictionless commerce
solutions, invites business and IT leaders to attend an exclusive
live webinar, The Next Generation of e-Commerce, addressing
Gen Z customer expectations and how retailers can design their
ecosystem to address them. The webinar is hosted by Beth
Scott, VP, Business Operations - Supply Chain at Pivotree,
Jenn VandeZande, Head of Digital
Engagement Strategy at SAP Customer Experience, Nikki Grigsby, PHR, Chief Operations Officer at
Syndigo, and Levana Wang, Content Creator and Gen Z Expert.
With each passing quarter, more and more members of Gen Z are
entering the workforce and exuding an increasing economic force.
The growth of social commerce, evolution of omnichannel commerce,
in-store transformation, and online/offline hybridization, are all
e-Commerce trends that will inevitably shape the 2022 innovation
landscape.
"This next generation of tech-savvy, purpose-driven consumers,
are the driving force behind increased e-commerce sales and
spending in the coming years," said Beth
Scott, VP, Business Operations - Supply Chain at Pivotree.
"Looking ahead, everything from platforms' ease of use and
interface, to selection and order processing and tracking will all
play critical roles in meeting this next generation's expectations
of a frictionless experience."
"After 2020, one thing is clear, e-Commerce has changed and
retailers are forced to adapt to new realities when it comes to
customer expectations,'' Jenn
VandeZande, Head of Digital Engagement Strategy at SAP
Customer Experience. "Slowing down on digital transformation is no
longer an option. Smart design, coupled with the right
forward-looking infrastructure for e-commerce ecosystems will be a
make it or break it moment for many retailers today."
"The good news for retailers is that the next generation of
consumers are moving to digital commerce in droves," said
Nikki Grigsby, PHR, Chief Operations
Officer at Syndigo. "However, with heightened expectations, and a
plethora of online retailers willing to take your spot, comes the
critical need to have smart data management solutions to empower
optimal experiences for a generation willing to switch retailers
with any frustration during a transaction."
"Gen Z was born and grew up with the internet as an everyday
reality, from the classroom to social networking," said Levana
Wang, Content Creator and Gen Z Expert. "For the next generation,
making a purchase online is not a second option, it's usually the
first. Targeting and capturing customers involves embedding their
needs from the onset through integration of passion, ethics
(transparency and accountability), and DEI&I accessibility into
each e-commerce transaction."
Experts from Pivotree will explore the best practices to ensure
a winning strategy for customer loyalty from the next generation,
and how e-Commerce organizations can anticipate these needs on a
micro and macro level.
To attend or learn more:
- What: The Next Generation of e-Commerce
- Hosts: Beth Scott, VP,
Business Operations - Supply Chain at Pivotree, Jenn VandeZande, Head of Digital Engagement
Strategy at SAP Customer Experience, Nikki
Grigsby, PHR, Chief Operations Officer at Syndigo, and
Levana Wang, Content Creator and Gen Z Expert.
- When: May 26, 2022 at
12:30 p.m. EST
- Where: Learn more and register here
Neither TSX Venture Exchange nor its
Regulation Services Provider (as that term is defined in policies
of the TSX Venture Exchange) accepts responsibility for the
adequacy or accuracy of this release.
About Pivotree
Pivotree, a leader in frictionless commerce designs, integrates
and manages digital platforms in eCommerce, Data Management, and
Supply Chain for over 250 major retail and branded
manufacturers globally. Pivotree provides a combination of
application support and managed hosting with digital strategy and
software implementation services. Headquartered in Toronto, Canada with offices and customers in
the Americas, EMEA, and APAC, Pivotree is widely recognized as a
high-growth company and industry leader. For more information,
visit www.pivotree.com.
SOURCE Pivotree Inc.
