happyglass
2 years ago
Re vamping the business I am glad they are focusing on their own brands now. It is such a challenging environment
Toronto, Ontario and Los Angeles, California--(Newsfile Corp. - January 31, 2023) - The Tinley Beverage Company Inc. (CSE: TNY) (OTCQB: TNYBF) ("Tinley's" or the "Company") is pleased to provide updates on Company initiatives aimed to achieve revenue growth through the expansion of the Tinley's and Beckett's brands.
Tinley's product development team has commenced reformulation of select Tinley's products to include higher THC potency and new package formats. "In California, we see a preference in the dispensary channel for high THC potency beverages. By increasing the potency of our beverages in high-demand package formats, we plan to unlock revenue from this segment of the market," said Teddy Zittell, Tinley's CEO. Tinley's will also be officially re-launching home delivery of its beverages in California to address the largely untapped segment of California consumers who don't shop in dispensaries. The direct-to-consumer delivery of Tinley's cannabis beverages will be a collaboration between the Company and its cannabis brand distribution partner, Sulo Distro, and Grass Door, a leader in direct-to-consumer delivery of cannabis products.
"We believe home delivery customers, many of whom are new to the category, will respond favourably to our current lineup of Tinley's micro-dosed beverages, all of which are all low-calorie, low-carbohydrate and gluten-free," Mr. Zittell explained. "Through our management services agreement with Blaze Life Holding LLC ("BLH") and its subsidiary ILLA Canna LLC, we have locked in lower production costs for our own Tinley's brand and structured a continued revenue opportunity from current contract packing clients. We will now focus on driving increased revenue growth by building on our own brand," Mr. Zittell added.
Beckett's '27(R) & Beckett's Tonics(R) (USA)
The Beckett's relaunch at Total Wine & More, strategically timed with Dry January, has seen rapid and unprecedented sales across their more than 200 stores spanning 27 states. In response to Beckett's products being so well received by customers, Total Wine & More has reordered Beckett's products, and the Company has commenced production to satisfy this order. Additionally, the Company is actively pursuing expansion to other retail networks, distribution groups and channels, including on-premise. Store tests, which include product demonstrations and sampling, have been conducted at select H-E-B supermarket locations in Texas.
Becketts '27 & Becketts Classics (Canada)
The Company plans to relaunch Becketts brands in Canada starting in Ontario in Q2 2023. Based on consumer and retailer feedback for Becketts Classics (Beckett's Tonics(R) in the USA) ready-to-drink ("RTD") sparkling beverages, the products will now be packed in sleek 355ml aluminum cans. The Company has identified an Ontario based co-packer to produce these cans with the new recipes developed as part of the Company's overall product reformulation in 2022. This work was done by a leading international flavour company with experience in both non-alcoholic and alcoholic beverages. The RTD's are now intended to more accurately reflect the flavour profile of their beverage alcohol references.
For the Becketts '27(R) product line, the reformulation reduced the stevia aftertaste and more closely matches the target spirit or liqueur profile. The Company is in advanced stage negotiations with two potential Ontario-based co-packers who can produce in 375ml multi-serve cork-finish bottles. The Company is concurrently evaluating alternative routes to key markets across Canada with a range of distributor and broker options focused both on the mainstream and specialty grocery business and the beverage alcohol channel.
Tinley's Beverages (Canada)
In Canada, Tinley's product development team is continuing to evaluate new beverage options that are better suited for Canadian consumers and Canadian regulations. To this end, the Company is in the process of working on the re-introduction of new ready to serve beverages with a 10mg THC potency and infused with other novel cannabinoids, such as CBG. "We see the new Tinley's Classics ready-to-drink cannabis 'mocktails' as a product that will be well received by Canadian consumers," commented Mr. Zittell. "However, the long process in Canada of getting cannabis drinks from the development stage into the hands of consumers remains challenging for all cannabis beverage brands in Canada, including Tinley's," added Mr. Zittell.
Grant of Stock Options
Tinley's also announces the grant of stock options to purchase up to 1,800,000 common shares in the capital of the Company to certain directors and consultants of the Company in accordance with the terms of the Company's stock option plan. The stock options will be exercisable at a price of $0.10 per common share for a period of five years from the date of grant.
Forward-Looking Statements
geodcan
4 years ago
Beverages will take time to infiltrate regular liquor venues but are being designed by formulators to be similar to alcohol for onset and offset times, have very low calorie count and same for sugar. They will be disruptors to alcohol consumption and my due diligence is showing that flower is giving way to edibles and especially beverages. A lot of consumers are self-doctoring with cannabinoids for aches, pains, sleep, anxiety and if you are drinking thc infused for socializing and rec use, there is no hangover. The Big Kahuna, Canopy Growth is moving heavily towards infused beverages, even announced plans for the US starting with CBD infused and THC by next summer. They are doing that through their US prospective branch, Acreage Holdings by licensing their brands to them and using their infrastructure for manufacture and distribution. They will all come together when there is a triggering event to legalize at the Federal level which could be descheduling marijuana at the Fed level or some kind of banking Act to swing the doors open to investors, especially US investors who are sitting on the sidelines, although some aren't waiting and moving into the sector through Canadian lp listings and their own major MSOs. Good news here is that Tinley relied on State protection and built their business in California where we are on the verge of great success, if I am right about adult style beverages in healthier forms satisfying both sober curious and rec consumers with healthier alternatives. So much potential if we start moving towards certified pharma use products with lots of good reports about cannabinoids and what consumers are using them for. glta and dyodd
happyglass
4 years ago
It is going to Ralph’s grocery stores lol!
Dow Jones
Tinley's Beckett's(TM) Tonics to Launch at Ralphs Grocery Stores in California
11/04/2020 08:00 AM ET
LOS ANGELES, Nov 04, 2020 (GLOBE NEWSWIRE via COMTEX News Network) -- THIS NEWS RELEASE IS NOT FOR DISSEMINATION IN THE UNITED STATES OR TO U.S. PERSONS.
The Tinley Beverage Company ("Company" or "Tinley's" or "Beckett's") is pleased to announce that its Beckett's(TM) non-alcoholic spirits and ready-to-drink cocktails are now available at select Ralphs supermarket stores throughout Southern California.
Beckett's(TM) has been approved for listing in all Ralphs stores, representing nearly 200 locations throughout the region. The Company expects its products to be available in an initial group of 40-50 stores located in the Company's core regions in and around Los Angeles: Westside, including West Hollywood; the beach cities, and certain municipalities in Orange County, followed by a broader launch throughout the Ralphs network.
The following Ralphs locations are scheduled to take delivery this week:
Ralphs is the largest subsidiary of the Cincinnati-based Kroger Company, the largest US supermarket and the country's second-largest general retailer (behind Walmart). Kroger operates over 2,700 grocery stores in addition to a network of pharmacies, convenience stores and gas stations. Kroger is the fifth-largest retailer in the world, and the fourth largest American-owned private employer in the United States.
The "Low No Alcohol" category, popularly known as the "sober curious" category, is generating $18 billion in annual revenue worldwide, representing one of the fastest-growing beverage categories globally. Recognizing that only one third of US adults drink beverage alcohol regularly, "Low-No Alcohol" beverages offer the other two-thirds of the population adult-style alternatives to sodas and waters.
The non-alcoholic liquor sub-category grew over 400% in the UK in 2019 according to CGA Data. Beckett's is working to fill the gap in the mid-market portion of this sub-category.
Beckett's(TM) non-alcoholic products are made with the same distilled botanicals, spices, terpenes and natural flavors that are found in national brand spirits and liquors. Beckett's(TM) Tonics cocktail products include non-alcoholic gin and tonic, lime margarita, Moscow mule and paloma. Beckett's(TM) '27 drinks include non-alcoholic coconut rum, amaretto, cinnamon whiskey and coffee liqueur. All are vegan, gluten free and are made with a tiny fraction of the sugar typically found in traditional alcohol spirits and sodas.
"Gaining authorization for Beckett's(TM) ready-to-drink liquors and cocktails in Ralphs throughout Southern California is a powerful opportunity that positions the brand to accelerate the rapidly expanding 'Low-No Alcohol' beverage category for 'sober curious' health conscious consumers," said Rick Gillis, President of Beckett's USA.
"Consumers are increasingly choosing to shop the 'Low-No Alcohol' category, and its fastest-growing sub-segment is non-alcoholic liquors. We're pleased to be expanding our offerings to our shoppers in this category, and we believe our customers will appreciate Beckett's unique offer of familiar non-alcoholic cocktails, sprits and liqueurs under one brand, all at mid-market pricing," said Seth Cohn, Regional Category Manager - Adult Beverage - Ralphs Division.
Beckett's(TM) is also available in BevMo!, select independent supermarkets in Southern California and online throughout the USA on Amazon and Walmart.com. The Company also plans to launch its products in select on-premises bar and restaurant locations and in Canada later this year.
About Beckett's Tonics California
Beckett's Tonics California, a subsidiary of The Tinley Beverage Company, created the Beckett's(TM) Tonics and Beckett's(TM) '27 line of liquor-inspired, terpene-infused, non-alcoholic beverages. Beckett's(TM)-branded products are available in mainstream food, beverage and specialty retailers, as well as on-premises locations, primarily in California. Please visit www.drinkbecketts.com for recipes, product information and home delivery options.
geodcan
4 years ago
Lots of good news expected soon as Cali commissioning is overdue, I think. Canada expansion launch seems to be going well so far. The big kahuna in the beverage business in Canada, Canopy Growth has sold 2 million beverages in Canada, making inroads into the US through dealings with Acreage Holdings to launch branded beverages in the US. CBD infused, soon and THC infused eta is summer of 2021. I've tried most of Canopy's beverages and there is a lot of room for improvement. Judging from the reviews for Tinley beverages, Tinley will take a lot of those consumers from Canopy with out award winning beverages. Canopy did get their beverages out in Canada in a timely fashion and consumers are buying them but as a consumer who has purchased them several times, I can't wait to try the Tinley. It will be a no-brainer for me to try to find something that tastes better than Canopy's offerings and they have a lot of sugar and calories. Tinley seems to have hit the nail on the head with tasty, effective, low cal and sugar beverages. Tinley in California has certainly had some problems but I am still expecting big things because we are making it to consumers while navigating the regulations. This is a buy and hold investment or I wouldn't be here. glta and dyodd
happyglass
4 years ago
This is from the tinley facebook page
Team,
A Brief Q & A session with Jeff today:
I'm greatly excited to share this with you! I've been getting quite a few questions over the last few weeks so I compiled these and emailed them off to Jeff. He was most happy to respond and wanted to share them with you here. Enjoy!
Q. They had an Instagram post for Beckett’s saying Global Ambitions. What is the next market they are hoping to enter and has any groundwork been laid? Timing for that move also?
A. Our social media team posted that without clearing it, though it’s true that Beckett’s can be sold pretty much anywhere globally because it neither has alcohol nor cannabis. However right now US and Canada (both nationally) are the focus.
Q. When do they plan to release copack news? Is there still a robust pipeline of copacking clients? 3 signed up?
A. Very robust pipeline. Shortly after commissioning is done we’ll be able to consummate these agreements and announce them, as previously press-released.
Q. How long is the estimated time for the commissioning process? Surely the facility will be fully commissioned by the end of the month?
A. Likely another week or two, including production of sellable products.
Q. Was product on hand already for the Beckett's trials or did it have to be produced? How long do the trials go on for? When would product be available in Canada?
A. It was entirely new product produced in the USA for the Beckett’s trials. Aiming to produce in Canada in the next 6 weeks.
Q. How long before Amazon and Walmart are good to go? When would we see Bevmo take replacement product?
A. Amazon and Walmart within a few weeks. Not sure about BevMo.
Q. What kinds of stores do we have lined up to sell Beckett's in Canada?
A. Premium grocers and some specialty stores. We’ll need to prove demand in these types of stores to start. Our relationships from our days at Cott will assist with larger chains, but the smaller chains are where we’ll start.
Q. Is Level Up ready to bottle now, just waiting for license, or if, once the license is received, will there be other hurdles? Can we use other avenues to speed this process up?
A. The recent press release showed their production deadlines. If they miss then we have other options which we may or may not decide to use. The Health Canada packages and ingredients be transferred to other bottlers immediately if needed.
Q. Is it shelf life doing all of the Tinley's rollout or do individual dispensaries reach out or are there other avenues?
A. Tinley has its own sales team that assists Shelf Life’s sales team. We get inbound interest from dispensaries as well. We produced enough Beckett’s to supply all the chains and online stores simultaneously.
Q. Do you know/ have you ever asked if Tinley has or will release the specific terpine breakdown of what pineapple jack is?.. this is why i ask, for me personally i dont do well with heavy sativas because i some anxiety that i deal with, but i do very well with hybrids and sativas that have a decent amount of B-Myrcene.. im just curious if they would ever release even a general idea of the main terpenes that their pineapple jack has, most reviews of pineapple jack do say it has decent levels of B-Myrcene and Limonene which i like
A. The Pineapple Jack constituent terpenes are proprietary and we won’t ever release it. The terpene and cannabinoid profile of Pineapple Jack can probably be found online, though there are variations.
Q. Have been in discussions with any of the big 5 MSOs for formulation/copacking, and how many negotiations with restaurant supply companies might be coming along for Beckett’s (or any other on premise consumption leads)?
A. The co-packing pipeline is entirely existing cannabis brands and existing mainstream beverage brands with demonstrable sales histories. Rick has been negotiating with restaurant chains and on premises distributors for Beckett’s. The pieces will all fall into place after the next round of grocery stores launch for Beckett’s and as commissioning is complete for Tinley’s.
Q. Have any copacking products been produced during commissioning?
A. No, just Tinley’s products.
Q. What will our products in Canada look like from a thc mg per serving? 2.5, 5, 10?
A. Both will have lower potency than in California, given consumers in Canada seem to want lower doses, plus Health Canada caps at 10mg.
Lastly, I often do get messages from holders thanking Jeff and the team. I do share these with Jeff and he is greatly appreciative of the kind words and support.
Always happy to chat!