Viyya Technologies Creates Premium Content Subsidiary
December 01 2010 - 11:00AM
Marketwired
Viyya Technologies, Inc. (PINKSHEETS: VYON),
the developer of the world's first premium content distribution
platform, announced today that it has created a subsidiary company
-- PCX Global LLC, specifically designed to act as an exchange
platform for worldwide premium content distribution. The new entity
will begin operations in January 2011.
The PCX or "Premium Content eXchange" is a global and
proprietary carrier-centric cloud-based service offering, set apart
from the world's Internet search engines and aggregators, targeting
the global mobile segment's 4 billion plus subscribers.
PCX concentrates on the core value proposition of giving the
subscriber control over their content, packaging and delivery. This
provides the subscriber with a unique subscriber experience that is
easy to use, addresses their personalization needs, delivers
relevant content, adds additional layers of recommendations, and
interacts with a framework of social networking offerings essential
to solutions in today's online market.
This service offering addresses the needs of all ecosystem
partners by delivering one horizontal service offering (not just
another vertical "app"). It addresses content standards that
provide article-level distribution for premium content publishers,
a consistent platform for mobile advertisers, an addressable
framework for chipset and device manufacturers, a true subscriber
controlled application for personalized, relevant global news and
information, and a proprietary recurring revenue stream for network
operators.
PCX is the first proprietary content exchange platform offered
only through the mobile ecosystem for use by all mobile
subscribers, as well as participating direct and white-labeled
network operators.
"The PCX builds on the technological advancements made here at
Viyya and is the natural progression and logical next step in
today's 'AppStore' phenomenon," stated John Bay, CEO of Viyya
Technologies. "The platform provides a robust recurring revenue
stream rather than the current 'one and done' AppStore offerings,
is a prototype for new worldwide carrier collaboration and Open
Development Initiatives, and better positions us for carrier and
publisher strategic partnerships!"
About Viyya Technologies:
Viyya Technologies (www.viyya.com) (PINKSHEETS: VYON) is a
publicly traded company based in Fairfield, New Jersey. The company
develops content intelligence, cloud-based applications and
platforms that distribute global premium content via the mobile
ecosystem.
The company's core technology components manage information by
enabling mobile subscribers to personalize the way they collect,
process, and experience digital content. Its innovative and
proprietary technology gives users the ability to retrieve filtered
premium content from multiple sources, organizes it through
flexible and dynamic options, and view it on virtually any fixed or
mobile Internet device. For additional company information, please
visit www.viyya.com.
Legal Notice: "Forward-looking statements" as defined in the
Private Securities Litigation Reform Act of 1995 may be included in
this release. These statements relate to future events or financial
performance; are based on current expectations/projections about
Viyya and its industry; and may differ materially from actual
future results or events. Such words as "expects," "believes," and
"anticipates" are intended to identify these statements. Viyya
disclaims any intention or obligation to revise any forward-looking
statements whether as a result of new information, future
developments or otherwise.
Safe Harbor Statement under the Private Securities Litigation
Reform Act of 1995: This news release contains forward-looking
information within the meaning of Section 27A of the Securities Act
of 1933, as amended, and Section 21E of the Securities Exchange Act
of 1934, as amended, including statements that include the words
"believes," "expects," "anticipate" or similar expressions. Such
forward-looking statements involve known and unknown risks,
uncertainties and other factors that may cause the actual results,
performance or achievements of the company to differ materially
from those expressed or implied by such forward-looking statements.
In addition, description of anyone's past success, either financial
or strategic, is no guarantee of future success. This news release
speaks as of the date first set forth above and the company assumes
no responsibility to update the information included herein for
events occurring after the date hereof.
Contact: Pam Dominiczak Investor Relations Viyya Technologies,
Inc. Phone: 973-276-0555
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