Embrace the Eternal Spirit of Día de Muertos as
Don Julio Transforms Eight Major Cities with Stunning Ofrenda
Installations and Countless Local Celebrations
ATOTONILCO EL ALTO, JALISCO, Mexico,
Nov. 1,
2024 /PRNewswire/ -- Día de Muertos is a
cherished Mexican holiday that celebrates and honors loved ones who
have passed. This year, Tequila Don Julio, Mexico's original luxury tequila, invites the
world to experience the heart of this vibrant culture. More than
just a brand, Tequila Don Julio is a revered symbol of Mexican
heritage. In tribute to the holiday, the brand is unveiling
beautifully curated Ofrendas—decorated altars—in eight dynamic
cities: Bogotá, Cape Town,
London, Los Angeles, Melbourne, Mexico
City, Mumbai, and São Paulo
as well as countless celebrations in over thirty markets around the
world. This initiative brings the magic of Día de Muertos to life,
encouraging locals to participate in the celebration and
remembrance of those they've lost.
Experience the full interactive Multichannel News Release here:
https://www.multivu.com/tequila-don-julio/9299751-en-dia-de-muertos-global-celebrations
As part of the brand's commitment to celebrate and spotlight
inspiring Mexican creatives, Tequila Don Julio has partnered with
renowned Mexican visual artist and historian Betsabeé Romero and
Mexican floral designer Juan Rentería to collaborate on the
creative concept of the Ofrendas and help guide influential local
artists in each city. In a nod to the tradition of honoring
ancestors, featured on each Ofrenda will be the brand's visionary
founder, Don Julio González, surrounded by vibrant elements and
décor that blend the rich traditions of Mexico with the unique spirit and style of
each city.
"As an artist deeply rooted in the traditions of Mexico, Ofrendas hold a profound significance
for me— they are a living dialogue between the past and present, a
space where we honor our ancestors while reflecting on contemporary
realities," said Betsabeé Romero. "I've dedicated over two decades
to reinterpreting these sacred altars, blending traditional
elements with modern perspectives to keep this vital cultural
practice alive and relevant. I am beyond grateful to Tequila Don
Julio for allowing me to contribute to the creative vision of these
Ofrendas and share the beauty of our Día de Muertos traditions with
the world."
"Día de Muertos is a celebration of life and love— a time to
connect with our roots and our memories," said Juan Rentería.
"Collaborating with Tequila Don Julio to bring this tradition to
life on a global scale is an honor that fills me with pride and
joy. I love seeing how each city embraces and reinterprets our
beautiful tradition in their own unique way."
Designed to be experienced from every angle, these installations
will be displayed for Día de Muertos, transforming cities into
awe-inspiring cultural spectacles. You can find our Día de Muertos
experiences in these locations around the world:
- Bogotá, Colombia: Zona
T Bogotá (Calle 83 #12A, Bogotá, Colombia)
- Cape Town, South
Africa: Ostrich Ranch (Van Schoorsdrif Rd, Philadelphia, Cape
Town, South Africa)
- London, England:
Rosewood London (252 High Holborn,
London WC1V 7EN, United Kingdom)
- Los Angeles, USA: Venice
Beach (1800 Ocean Front Walk, Venice, CA 90291)
- Melbourne, Australia:
Beverly Rooftop (627 Chapel Street, Level 24, South Yarra,
Victoria, Australia 3141)
- Mexico City, Mexico:
Museo del Estanquillo (Calle Isabel la Católica 24 Colonia Centro,
Alcaldía Cuauhtémoc C.P. 06000, Ciudad de México)
- Mumbai, India: Bastian
at the Top (48th Floor, Kohinoor Square, N C. Kelkar Marg, Dadar
West, Shivaji Park, Mumbai, Maharashtra 400028, India)
- São Paulo, Brazil:
Palacio Dos Cedros (R. Bom Pastor, 800 - Ipiranga, São Paulo - SP,
04203-000, Brazil)
"We are exceptionally proud to be able to create a global moment
around a uniquely Mexican holiday that is a celebration of life of
those who have departed," shares Sophie
Kelly, Global Head of Agave at Diageo. "Tequila Don Julio is
bringing Mexican culture to the forefront through worldwide
authentic vibrant celebrations that will open a window for
communities around the world to engage with one of Mexico's most cherished traditions."
The brand's Día de Muertos celebration reaffirms their
commitment to championing Mexican culture and sharing it with the
world. By spotlighting Mexican creatives and merging tradition with
modernity, Tequila Don Julio is honoring the past and shaping the
future of Mexican culture on the global stage.
Tequila Don Julio encourages consumers of legal drinking age to
celebrate responsibly.
ABOUT TEQUILA DON JULIO
Founded on the pioneering agricultural principles of Don Julio
González and his personal pursuit of perfection, Tequila Don Julio
revolutionized the tequila industry and set the standard for
ultra-premium tequila. Mexico's
original luxury tequila, Tequila Don Julio uses only the highest
caliber, fully matured, and ripened Blue Agave that has been
hand-selected from the rich, clay soils of the Los Altos region of the state of Jalisco. The Tequila Don Julio portfolio
includes Tequila Don Julio Blanco,
Tequila Don Julio Reposado, Tequila Don Julio Añejo, Tequila Don
Julio 70 Cristalino, Tequila Don Julio
Rosado, Tequila Don Julio 1942, Tequila Don Julio Alma Miel and Tequila Don
Julio Ultima Reserva. For more information on Tequila Don Julio,
please visit www.DonJulio.com.
ABOUT DIAGEO
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie
Walker, Crown Royal, J&B, Buchanan's, Smirnoff and Cîroc
vodkas, Captain Morgan, Baileys, Don
Julio, Tanqueray and Guinness.
Diageo is listed on both the London Stock Exchange (DGE) and the
New York Stock Exchange (DEO) and our products are sold in more
than 180 countries around the world. For more information about
Diageo, our people, our brands, and performance, visit us at
www.diageo.com. Visit Diageo's global responsible drinking
resource, www.DRINKiQ.com, for information, initiatives, and ways
to share best practice.
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SOURCE Tequila Don Julio
