Staples, Inc. Names Michelle Bottomley Chief Marketing Officer
May 25 2017 - 8:10AM
Business Wire
Staples, Inc. (Nasdaq: SPLS) today announced that Michelle
Bottomley has been appointed Chief Marketing Officer (CMO). In this
role, Bottomley will be responsible for marketing across Staples,
helping to promote the company’s pivot to focusing on its North
American Delivery business. She will report to Staples’ Chief
Executive Officer and President Shira Goodman.
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Michelle Bottomley has been named Chief
Marketing Officer for Staples, Inc. (Photo: Business Wire)
“Michelle brings tremendous breadth and balance in the marketing
profession, and has a well-earned reputation as a leader of
high-performing teams,” said Goodman. “Her strong background in
business-to-business marketing, including working closely with and
leading sales teams, and deep expertise in digital marketing will
be critical as we transform Staples to be a solutions provider for
businesses.”
Prior to joining Staples, Bottomley was Global Chief Marketing
and Sales Officer at the human capital firm Mercer, where she
helped significantly grow revenue through world-class branding,
demand generation and data-driven digital experiences that
integrated marketing and sales. Earlier in her career, she was
Chief Marketing Officer for Barclaycard, one of the top five global
credit card companies. Her ten-year career at Ogilvy & Mather
included the significant growth of Ogilvy’s consulting organization
and culminated in her role as Chief Operating Officer of Ogilvy’s
flagship office in New York.
Bottomley replaces former CMO Frank Bifulco, who had previously
announced his intention to retire in 2017, after three years
leading Staples’ marketing organization and helping to launch the
recent “It’s Pro Time” campaign.
Staples, Inc.
Staples brings technology and people together in innovative ways
to consistently deliver products, services and expertise that
elevate and delight customers. Staples is in business with
businesses and is passionate about empowering people to become true
professionals at work. Headquartered outside of Boston, Mass.,
Staples, Inc. operates primarily in North America, with additional
offices in South America and Asia. More information about Staples
(NASDAQ: SPLS) is available at www.staples.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170525005446/en/
Staples, Inc.Mark Cautela,
508-253-3832Mark.Cautela@staples.com
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