Visionworks Helps Customers Accessorize Fashionably This Spring

This spring, Visionworks and visionworks.com invite customers to transform their look with new affordable fashion accessories to frame their face - eyeglasses. When it comes to the top trends for celebrating spring, Visionworks loves fashion influenced by a unique blend of materials and a palate of both bold and subtle colors with fun details in many shapes and sizes.

“This spring promises to be a season filled with retro-modern newness; inviting all eyeglass wearers to indulge in fresh colors combinations, making a bold fashion statement. For men, the detailing we saw in fall continue with handsome accents of visible nail heads and hinges to wire, giving him a gallant, yet daring appearance,” said Sherry Lay, Visionworks’ EVP/Chief Merchandising Officer. “For women, we love marbled tortoise shell frames, which are always a classic, as well as new lightweight metals, giving the appearance of a plastic frame. And, of course, oversized frames continue to be a hit with fashionistas.”

Visionworks is adding and/or expanding fashion brand frames from Diane von Furstenberg, Anne Klein, Just Cavalli, Nine West, Lacoste, Diesel and Timberland to its already impressive fashion lineup. New styles will be available in select stores across the U.S. in Spring 2015.

Jim Eisen, president of Visionworks and CEO of HVHC, added, “To help customers find the right frames for their face, we offer the Better You Frame Finder on Visionworks.com. Shoppers simply upload their photo and virtually try on frames that fit their personal style and face shape. Customers can even share photos wearing their frame choices with Facebook friends and get their votes before they come in to the store.”

Visionworks Top Fashion Trends for Spring 2015:

For the Guys:

• TWO-TONE - Subtle color variations offer an update to men’s frames and highlight temple details like logos, metal plaques and laser cutouts.
• SLIM LINE SQUARE - Frames with natural elements in matte-finish wood-grain patterns or durable brushed metals are sure to fit any man’s style.
• HARDWARE - The hardware store has been brought to men’s eyewear. Metal details like visible nail heads, hinges, and wiring accent these frames.

For the Ladies:

• OVERSIZED - Deeper frames are an ongoing trend in fashion and all the rage with highlighted brows and temples. This season a pop of color has been added to women’s oversized frames to really grab attention.
• FLAT METAL – An emerging trend in women’s eyewear is flat front metals. This style has the appearance of a plastic frame, but is actually a more lightweight metal. Matte finishes in black and bronze are leading colors.

For all:

• COLOR BLOCK – Gradient (dip-dye), ombré and two-tone color blocking are inspired by runway fashions featuring the same trend.
• TORT - Tortoise shell eyewear is a staple. Available in spotted or marbled effect subtle torts with vibrant pops of color give a new dimension. Tortoise is a classic that never goes out of style.

At Visionworks, you’ll find a Better You because they have “the most frames, the best people and the right prices.” To learn more about Visionworks and the fashion brands they carry, visit www.visionworks.com and use the Better You Frame Finder to find frames to best fit any face shape and personal style. If you would like to see available images please contact Jennifer Munoz.

About Visionworks

Visionworks (formerly Eye Care Centers of America, Inc.) is a leading provider of eye care services with more than 660 optical retail stores in 40 states and the District of Columbia. Visionworks is committed to providing our customers with an excellent shopping experience and high quality products and services with the best value and selection in the industry. All of our stores offer designer and exclusive brand frames, lenses, sunglasses and accessories along with leading technology in vision correction. Our comprehensive service offerings include contact lens dispensing, in-store labs, which provide one-hour service on many prescriptions at nearly all locations and doctors of optometry at or next to every store. Visionworks also sells contact lenses online at visionworkscontacts.com. Visionworks is a wholly owned subsidiary of HVHC, Inc. For more information about Visionworks, visit www.visionworks.com.

All trademarks and brand names are the property of their respective owners.

for VisionworksJennifer Munoz, 310-564-6847jmunoz@moroch.com