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World Liberty Financial, the DeFi project with notable ties to the Trump family, has moved to reassure investors by clarifying its token unlock strategy. On July 19, the project announced via social media platform X that no team, advisor, or co-founder tokens would unlock at launch. They emphasized their commitment to fairness and building trust from day one.
Addressing ongoing speculation, WLFI confirmed that it would not reopen a pre-sale round. Instead, the team revealed plans for a reward-based initiative in collaboration with major centralized exchanges. They explained that this program would allow users to earn WLFI on platforms they already use and trust, offering a new path for everyone to join what they termed the “liberty movement.”
This strategic shift coincides with the WLFI token’s transition from a governance-only asset to a tradable cryptocurrency, a move recently approved by a community vote. While transferability has been approved, the team is adopting a phased approach, with trading anticipated to commence in late August or early September 2025.
Source: create.vista
Initially, only a limited portion of WLFI tokens from public sales at $0.015 and $0.05 will unlock, directly rewarding early retail participants. The team further stated that treasury tokens would be used purely to seed liquidity, asserting that this approach keeps the community as the main focus and driver behind this next step. All other token unlocks, including those for over-the-counter deals, founders, and advisors, will be subject to future community votes. Although the Trump family’s reported involvement has raised questions regarding potential conflicts of interest, WLFI’s strong emphasis on community governance and delayed internal unlocks aims to address these concerns through structural transparency.
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