Users can now tap into Apple Intelligence to refine their
writing; summarize notifications, mail, and messages; experience a
more natural and capable Siri; remove distracting objects from
images with Clean Up; and more
Apple® today announced the first set of Apple Intelligence™
features for iPhone®, iPad®, and Mac® users is now available
through a free software update with the release of iOS 18.1,
iPadOS® 18.1, and macOS® Sequoia 15.1. Apple Intelligence is the
personal intelligence system that harnesses the power of Apple
silicon to understand and create language and images, take action
across apps, and draw from personal context to simplify and
accelerate everyday tasks while taking an extraordinary step
forward for privacy in AI. Today marks the availability of the
first set of features, with many more rolling out in the coming
months.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241028308485/en/
Apple Intelligence brings incredible new
features across iPhone, iPad, and Mac. The first set of features is
available today, with many more rolling out in the coming months.
(Photo: Business Wire)
“Apple Intelligence introduces a new era for iPhone, iPad, and
Mac, delivering brand-new experiences and tools that will transform
what our users can accomplish,” said Tim Cook, Apple’s CEO. “Apple
Intelligence builds on years of innovation in AI and machine
learning to put Apple’s generative models at the core of our
devices, giving our users a personal intelligence system that is
easy to use — all while protecting their privacy. Apple
Intelligence is generative AI in a way that only Apple can deliver,
and we’re incredibly excited about its ability to enrich our users’
lives.”
“Apple Intelligence unlocks exciting new capabilities that make
your iPhone, iPad, and Mac even more helpful and useful, from
Writing Tools to help refine your writing, to summarized
notifications that surface what’s most important, to the ability to
search for almost anything in your photos and videos by simply
describing it,” said Craig Federighi, Apple’s senior vice president
of Software Engineering. “And it’s all built on a foundation of
privacy with on-device processing and Private Cloud Compute, a
groundbreaking new approach that extends the privacy and security
of iPhone into the cloud to protect users’ information. We are
thrilled to bring the first set of Apple Intelligence features to
users today, and this is just the beginning.”
Systemwide Writing Tools
Deeply integrated across iOS, iPadOS, and macOS, Writing Tools
allow users to refine their language by rewriting, proofreading,
and summarizing text virtually everywhere they write, including
Mail, Messages, Notes, Pages®, and third-party apps.
With Rewrite, Apple Intelligence allows users to choose from
different versions of what they have written, and adjust the tone —
professional, concise, or friendly — to suit the audience and task
at hand. Proofread checks grammar, word choice, and sentence
structure while also suggesting edits — along with explanations of
the edits — that users can review or quickly accept. Users can also
select text and have it summarized in the form of a digestible
paragraph, bulleted key points, a table, or a list.
More Natural and Conversational Siri
Siri® becomes more natural, flexible, and deeply integrated into
the system experience. It has a brand-new design with an elegant
glowing light that wraps around the edge of the screen when active
on iPhone, iPad, or CarPlay®. On Mac, users can place Siri anywhere
on their desktop to access it easily as they work. Users can type
to Siri at any time on iPhone, iPad, and Mac, and can switch
fluidly between text and voice as they use Siri to accelerate
everyday tasks. With richer language-understanding capabilities,
Siri can follow along when users stumble over their words and
maintain context from one request to the next. In addition, with
extensive product knowledge, Siri can now answer thousands of
questions about the features and settings of Apple products. Users
can learn everything from how to take a screen recording to how to
easily share a Wi-Fi password.
More Intelligent Photos App
The Photos app is even more intelligent with many new
capabilities. Natural language search gives users the ability to
search for just about anything by simply describing what they are
looking for, like “Maya skateboarding in a tie-dye shirt.” This
works across videos, too, so users can search for something that
happened in a specific segment of the video and go right to it.
Search also offers smart completion suggestions to help users
quickly complete a search.
For those times when an unwanted object or person ends up in the
frame of a photo, the Clean Up tool gives users a way to remove
distracting elements while staying true to the moment as they
intended to capture it.
The Memories feature now gives users the ability to create the
movies they want to see by simply typing a description.1 Using
language and image understanding, Apple Intelligence will pick out
the best photos and videos based on a user’s description, craft a
storyline with chapters based on themes identified from the photos,
and arrange them into a movie with its own narrative arc.
New Ways to Prioritize and Stay Focused
Staying on top of emails has never been easier. Priority
Messages, a new section at the top of the inbox in Mail, shows the
most urgent emails, like a same-day invitation to lunch or a
boarding pass. Across their inbox, users can see summaries without
needing to open a message, and for long threads, they can tap or
click Summarize to view pertinent details. Additionally, Smart
Reply provides suggestions for a quick response and will identify
questions in an email to ensure everything is answered.
Apple Intelligence helps users prioritize and stay in the moment
with notification summaries that allow users to scan long or
stacked notifications with key details right on the Lock Screen,
such as when a group chat is particularly active. A new Focus,
Reduce Interruptions, surfaces only the notifications that might
need immediate attention.
In the Notes and Phone apps, users can now record, transcribe,
and summarize audio. When a recording is initiated while on a call
in the Phone app, participants are automatically notified, and once
the call ends, Apple Intelligence generates a summary to help
recall key points.
Many More Features to Come
New Apple Intelligence features will be available in December,
with additional capabilities rolling out in the coming months.
Apple Intelligence will add new ways for users to express
themselves visually. Emoji will be taken to an entirely new level
with the ability to create original Genmoji™ by simply typing a
description, and can also be personalized using a photo of a friend
or family member. Image Playground will allow users to create
playful images in moments. Image Wand will make notes more visually
engaging by turning rough sketches into delightful images. When a
user circles an empty space, Image Wand will create an image using
context from the surrounding area.
In December, Writing Tools will get even more powerful with the
ability for users to describe a specific change they want to apply
to their text, like making a dinner party invite read like a poem,
or adding more dynamic action words to a résumé. And users will
have the option to access ChatGPT’s broad world knowledge within
Writing Tools and Siri, allowing them to benefit from its image-
and document-understanding capabilities without needing to jump
between tools.
Also coming in December, a new visual intelligence experience
will build on Apple Intelligence and help users learn about objects
and places instantly, thanks to the new Camera Control on the
iPhone 16 lineup.2 Users will be able to pull up details about a
restaurant in front of them and interact with information — for
example, translating text from one language to another.3 Camera
Control will also serve as a gateway to third-party tools with
specific domain expertise, like when users want to search Google
for where they can buy an item, or benefit from ChatGPT’s
problem-solving skills. Users are in control of when third-party
tools are used and what information is shared.
In the months to come, Priority Notifications will surface
what’s most important, and Siri will become even more capable, with
the ability to draw on a user’s personal context to deliver
intelligence that’s tailored to them. Siri will also gain onscreen
awareness, as well as be able to take hundreds of new actions in
and across Apple and third-party apps.
Breakthrough Privacy Protections
Designed to protect users’ privacy at every step, Apple
Intelligence uses on-device processing, meaning that many of the
models that power it run entirely on device. For requests that
require more processing power, Private Cloud Compute extends the
privacy and security of Apple devices into the cloud to unlock even
more intelligence. When using Private Cloud Compute, users’ data is
never stored or shared with Apple; it is used only to fulfill their
request. In a first for the industry, independent experts can
inspect the code that runs on Apple silicon servers to continuously
verify this privacy promise — an extraordinary step forward for
privacy in AI.
Users can choose whether or not to enable the ChatGPT
integration, which is available as part of using Siri, Writing
Tools, or visual intelligence with Camera Control. Users can access
ChatGPT for free without creating an account, and privacy
protections are built in — their IP addresses are obscured and
OpenAI won’t store requests. For those who choose to connect their
account, OpenAI’s data-use policies apply.
Availability
- The first set of Apple Intelligence features is available now
as a free software update with iOS 18.1, iPadOS 18.1, and macOS
Sequoia 15.1, and can be accessed in most regions around the world
when the device and Siri language are set to U.S. English.
- Apple Intelligence is quickly adding support for more
languages. In December, Apple Intelligence will be available for
localized English in Australia, Canada, Ireland, New Zealand, South
Africa, and the U.K., and in April, a software update will deliver
expanded language support, with more coming throughout the year.
Chinese, English (India), English (Singapore), French, German,
Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese, and
other languages will be supported.
- Apple Intelligence is available on iPhone 16, iPhone 16 Plus,
iPhone 16 Pro, iPhone 16 Pro Max, iPhone 15 Pro, iPhone 15 Pro Max,
iPad with A17 Pro or M1 and later, and Mac with M1 and later.
Apple revolutionized personal technology with the introduction
of the Macintosh in 1984. Today, Apple leads the world in
innovation with iPhone, iPad, Mac, AirPods, Apple Watch, and Apple
Vision Pro. Apple’s six software platforms — iOS, iPadOS, macOS,
watchOS, visionOS, and tvOS — provide seamless experiences across
all Apple devices and empower people with breakthrough services
including the App Store, Apple Music, Apple Pay, iCloud, and Apple
TV+. Apple’s more than 150,000 employees are dedicated to making
the best products on earth and to leaving the world better than we
found it.
- Create a Memory Movie is available on iPhone and iPad, and will
be available on Mac in the coming months.
- Camera Control is available on iPhone 16, iPhone 16 Plus,
iPhone 16 Pro, and iPhone 16 Pro Max.
- Information about places of interest will be available in the
U.S. to start, with support for additional regions in the months to
come.
NOTE TO EDITORS: For additional information visit Apple Newsroom
(www.apple.com/newsroom), or email Apple’s Media Helpline at
media.help@apple.com.
© 2024 Apple Inc. All rights reserved. Apple, the Apple logo,
Apple Intelligence, iPhone, iPad, Mac, iPadOS, macOS, Pages, Siri,
CarPlay, and Genmoji are trademarks of Apple. Other company and
product names may be trademarks of their respective owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20241028308485/en/
Nadine Haija Apple nhaija@apple.com
Jacqueline Roy Apple jacqueline_roy@apple.com
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