iQIYI's self-developed DRM system is a significant step
forward for online IP protection in China
BEIJING, May 10, 2018 /PRNewswire/ -- iQIYI,
Inc. (NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, today
announced that its self-developed Digital Rights Management (DRM)
system has been approved by China's most prestigious DRM organization,
ChinaDRM Lab.
The certification of iQIYI's self-developed DRM system by
ChinaDRM Lab, a first for a domestic internet video platform,
demonstrates that iQIYI has reached international standards in
terms of digital rights management and is positioned to lead the
development of copyright protection in China. ChinaDRM Lab has been recognized by
Hollywood's "big six" film studios
as well as Hollywood's MovieLabs
and the American Film Association.
iQIYI has been involved in the digital rights management field
since 2013, when the company began the development of its
proprietary DRM system. In 2016, China's State Administration for Press,
Publication, Radio, Film and Television (SAPPRFT) approved the
creation of the ChinaDRM Lab for engaging in content protection and
technology research; the following year, iQIYI became a member of
SAPPRFT's DRM forum and began to employ ChinaDRM
laboratory-approved copyright protection solutions to monitor and
prevent video pirating. Now with the approval of iQIYI's
self-developed DRM system by ChinaDRM, a new benchmark for
copyright management has been set for domestic video streaming
platforms.
"As a member of ChinaDRM Lab, iQIYI seeks to actively promote
the application of ChinaDRM standards to China's online video industry, while leading
the industry by demonstrating the application of this technology,"
said iQIYI Chief Technology Officer, Liu Wenfeng.
"Over the past years, iQIYI has invested significant effort and
resources in key technologies such as security for private virtual
machines, implementation of secure interactive protocols, and
white-box password algorithms. iQIYI's self-developed DRM system
integrates all of the ChinaDRM standards and security protections,
effectively thwarting the theft of video files and preventing
illegal viewing."
Liu added that compared with externally purchased DRM systems,
iQIYI's self-developed DRM system features more stable performance
and better user experience at a lower cost.
Looking to the future, iQIYI will further strengthen its
cooperation with up- and down-stream industry partners and complete
its self-developed DRM system's smart terminal and secure
evaluation features to better protect the rights of content
creators, raising the bar for copyright protection and creating a
premium video streaming environment.
About iQIYI, Inc.
iQIYI, Inc. (NASDAQ:IQ) ("iQIYI" or the "Company") is an
innovative market-leading online entertainment service
in China. Its corporate DNA combines creative talent with
technology, fostering an environment for continuous innovation and
the production of blockbuster content. iQIYI's platform features
highly popular original content, as well as a comprehensive library
of other professionally-produced content, partner-generated content
and user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing, online literature and e-commerce etc.
For more information on iQIYI, please
visit http://ir.iqiyi.com.
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SOURCE iQIYI, Inc.