SOUTHLAKE, Texas, Nov. 3, 2020 /PRNewswire/ -- Sabre
Corporation (NASDAQ: SABR), a leading software and technology
provider that powers the global travel industry, today announced an
enhancement to its agreement with Qantas that will offer agents
access to richer information about the airline's fares, products
and services.
Sabre's graphical Sabre Red 360 interface will now showcase
Qantas products with rich, relevant and engaging content through
the airline's connection with ATPCO.
- Sabre will integrate Qantas' UPAs (Universal Product
Attributes), or targeted visual content, that bring unique airline
fares, products and services to life. This content has recently
expanded into Reassurance UPAs which highlight messaging and
graphics about the additional health measures airlines like Qantas
are taking to ensure a safe travel environment.
- Sabre Red 360 will also showcase Qantas Amenities, such as seat
pitch and power outlets, and UTAs (Universal Ticket Attributes)
which are consumer-friendly benefits such as baggage allowance and
seat selection.
The connection to Qantas' ATPCO Routehappy Rich Content expands
on Sabre's existing partnership with Qantas through its Branded
Fares solution to deliver greater value to the industry.
Sabre Vice President, Regional General Manager, Asia Pacific, Travel Solutions, Airline Sales,
Rakesh Narayanan welcomed the
expansion of its longstanding partnership with Qantas.
"We're delighted Qantas has enabled Routehappy Rich Content
program through Sabre Red 360," said Narayanan. "This will provide
our agency partners with an even richer shopping experience when
booking and servicing Qantas customers. Qantas is one of the
world's most innovative airlines and this latest initiative
demonstrates their commitment to the agency distribution channel
and the use of Sabre technology to support booking growth and
industry recovery."
Qantas Executive Manager, Global Sales and Distribution,
Igor Kwiatkowski, said the airline
was pleased to showcase Qantas' Routehappy Rich Content to agents
through Sabre Red 360.
"For more than ten years, Sabre has provided Qantas with a
marketplace to promote our products to the industry in new and
different ways," said Kwiatkowski. "The addition of Qantas'
Routehappy Rich Content builds on our relationship with Sabre and
will enable us to provide agents with even more information about
our fares and services. This includes more descriptive and engaging
content around features such as lounge access, baggage allowances
and more recently, our Fly Well program to help inform customers
about the health and safety measures we've put in place to ensure a
safe travel environment."
ATPCO commented that it was fantastic to have Qantas enable its
Routehappy Rich Content via Sabre.
"At a time when situations can change rapidly as we navigate our
way through this pandemic and airlines need to make the most of
every seat, ATPCO's Routehappy Rich Content can provide a
win-win-win scenario for travel consultants to better navigate
important content, for airlines to differentiate their offer, and
for travellers who are ultimately able to get the personalized
travel experiences they want and expect," said Dari Brooks Ahye,
Senior Merchandising Strategist at ATPCO.
About Sabre Corporation
Sabre Corporation is a leading software and technology company that
powers the global travel industry, serving a wide range of travel
companies including airlines, hoteliers, travel agencies and other
suppliers. The company provides retailing, distribution and
fulfilment solutions that help its customers operate more
efficiently, drive revenue and offer personalized traveller
experiences. Through its leading travel marketplace, Sabre connects
travel suppliers with buyers from around the globe. Sabre's
technology platform manages more than $260B worth of global travel spend annually.
Headquartered in Southlake, Texas,
USA, Sabre serves customers in more than 160 countries around the
world. For more information visit www.sabre.com.
About Qantas
Founded in regional Queensland in 1920 – as Queensland and Northern Territory Aerial
Services – Qantas has played a central role in the development of
the Australian and international aviation industry. Today the
Qantas Group is a diverse global aviation business, comprising
Qantas Domestic, Qantas International, the Jetstar low-cost carrier
group and Qantas Loyalty. Qantas has built a reputation for
excellence in safety, operational reliability, engineering and
maintenance, and customer service. Qantas is ranked the world's
safest airline by AirlineRatings.com, and holds many major awards
for service, food and wine, technology and innovation.
About ATPCO
ATPCO is the world's leading provider of pricing and retailing
content, tools, and services to airlines, global distribution
systems, travel agencies, and technology companies. ATPCO
works with 440+ airlines and 200+ sales
channels globally, with a focus on driving innovation,
reducing complexity, and delivering network economics to the entire
distribution ecosystem, ATPCO continues to develop new standards
and technology solutions that are underpinned by its reliable
airline pricing data that lies at the foundation of flight
shopping. Owned by airlines, ATPCO content and standards ensure
industry-wide consistency, including for NDC, NGSTM and
dynamic pricing. Building
off its 2018 acquisition of Routehappy, its
retailing solutions are also setting the standard by which airlines
differentiate their products using compelling rich content, and
which channel partners are using to create informative, next-gen
shopping displays. For additional information,
visit atpco.net.
SABR-F
Media Contacts:
Kristin Hays
Kristin.Hays@sabre.com
Heidi Castle
Heidi.castle@sabre.com
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SOURCE Sabre Corporation