- Outbound travel volume surged by over eight times this year
compared to the same period in 2022
- Long-haul destinations such as Switzerland, Spain, UK, experienced the fastest growth in
tourists numbers
- Cruise tourism a sector poised for growth in 2024
SHANGHAI, Oct. 7, 2023 /PRNewswire/ -- Trip.com Group, a
leading global travel platform, recorded a significant surge in
outbound travel during China's
8-day Golden Week holiday period, which encompasses both the
Mid-Autumn Festival and National Day. Data from Trip.com Group
reveals that during the holiday this year, outbound travel volume
surged by over eight times compared to the same period in 2022.
The appetite for international travel was particularly evident
among younger travellers. Looking at flight booking data, the
post-90s remain the dominant group, accounting for nearly 30% of
outbound tourists. Meanwhile, the younger post millennium
generation, which includes the Gen Zs, exhibited the fastest growth
rate, with a 22% share, equal to that of the post-80s
generation.
Destinations of choice for Chinese tourists during the Golden
Week period continued to include Thailand, Singapore, Malaysia, and South
Korea. Notably, long-haul international destinations such as
Switzerland, Spain, Turkey, the United
Kingdom, and France
experienced the fastest growth in tourist numbers compared to the
Labour Day holiday in May.
China Travel Guide resource launched for international
travellers
The resurgence of international travel has generated a positive
ripple effect globally. An increasing number of overseas tourism
businesses are gearing up to welcome Chinese tourists. In
particular, hotels in more than 15 popular destinations, including
Dubai, Paris, and Kuala
Lumpur, have offered tailored services such as Chinese
language support and payment options exclusively for Chinese
travellers.
Additionally, Trip.com recently launched the "China Travel
Guide", a comprehensive guide which includes travel-related
information such as hotel reservations, travel advice, transport
options, payment methods, insights into popular destinations, and
more, enabling international visitors to better explore the beauty
of China.
Cruise tourism: A promising growth sector in 2024
Cruise tourism is emerging as a significant growth opportunity
in the 2024 tourism market. During the 34th Shanghai
Tourism Festival which took place partly during Golden Week, the
debut of the first domestically produced large-scale cruise ship,
Aida Modu, marked a milestone as being certified all ready to take
to the open seas from its Shanghai
dock. Domestically, daily ticket sales for its 2024 voyages
surpassed 100. The ship's cruising routes will include ports in
Southeast Asia.
International cruise ships returning to Shanghai in 2024, including Royal Carribean's Spectrum of the Seas and MSC
Bellissima, also witnessed a substantial increase in ticket
sales.
Jane Sun, CEO of Trip.com
Group said, "As international travel makes a strong comeback,
we are witnessing a surge in demand from Chinese travellers seeking
diverse and enriching experiences abroad. This Golden Week has been
a remarkable turning point. The recovery of international flights
and the optimisation of visa policies will increase the enthusiasm
for travel to overseas destinations. At Trip.com Group, we remain
dedicated to providing our customers with seamless travel
experiences and helping them discover the beauty and culture of
destinations worldwide. At the same time we will continue to
collaborate with our partners and promote their offerings to all
travellers, including high-spending travellers."
About Trip.com Group
Trip.com Group is a leading global travel service provider
comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its
platforms, Trip.com Group helps travellers around the world make
informed and cost-effective bookings for travel products and
services and enables partners to connect their offerings with users
through the aggregation of comprehensive travel-related content and
resources, and an advanced transaction platform consisting of apps,
websites and 24/7 customer service centres. Founded in 1999 and
listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has
become one of the best-known travel groups in the world, with the
mission "to pursue the perfect trip for a better world". Find out
more about Trip.com Group here.
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