The New Sandisk Coming Soon
December 17 2024 - 7:00AM
Business Wire
Sandisk previews new corporate branding defined
by a ‘Mindset of Motion’
Creative philosophy reflects a world of
resilient data expression that moves aspirations and possibilities
forward
Sandisk Corporation today previewed its new corporate branding
and creative direction, signaling a bold debut of the company’s
comeback launch as a standalone Flash and memory technology
innovator, planned for early 2025.
Defined by a ‘Mindset of Motion,’ Sandisk’s new creative
direction represents a future forward philosophy where by creating
paths and possibilities for people to go without limits, the
company unites the current moment and their aspirations. This
mindset brings people closer to their ambitions and creates a
circle of collaboration for progress and future growth.
The Sandisk® wordmark represents a heritage of mobility and
versatility that enables a seamless and simplified world of
resilient data expression and storage. The company’s innovation
keeps aspirations moving and pushes possibility forward, empowering
people and businesses with data everywhere.
“Enabling people to experience the potential of their data and
move forward in making aspirations real is at the heart of what we
do and we were very intentional in creating a mark that embodies
the spirit of this thinking," said Joel Davis, vice president of
Creative, Sandisk. “Our visual brand philosophy is inspired by the
future and all the diverse ways our customers consume data.
Starting with a single pixel, the new Sandisk mark uses bold visual
language while being rooted in the idea that progress is not an end
point but a way of being.”
Sandisk Brand Mark Design Attributes
From a pixel to a platform for ambition, the new Sandisk mark is
engineered to embody innovation. The logo’s clean lines and
minimalist design mirror the speed and efficiency of Flash
technology. The iconic open D letterform unites with a fresh,
pixel-driven S, both symbolizing collaboration and partnership,
shaping the future of technology. With both vertical and horizontal
representations, the mark defies limitation.
Visit Sandisk.com for more details.
About Sandisk
Sandisk delivers innovative Flash solutions and advanced memory
technologies that meet people and businesses at the intersection of
their aspirations and the moment, enabling them to keep moving and
pushing possibility forward. Sandisk Corporation is a wholly owned
subsidiary of Western Digital (Nasdaq: WDC). Follow Sandisk on
Instagram, Facebook, X, LinkedIn, YouTube. Join TeamSandisk on
Instagram.
Sandisk and the Sandisk logo are registered trademarks or
trademarks of Sandisk Corporation or its affiliates in the U.S.
and/or other countries.
© 2024 Western Digital Corporation or its affiliates. All rights
reserved.
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Company Contacts: Investors: investors@sandisk.com Media:
mediainquiries@sandisk.com
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