- Chipotle Rewards members in costume will receive a $6 USD entrée offer* in-restaurant on
October 31.
- Chipotle will nourish Gen Z's late-night cravings with extended
hours in select college towns across the U.S.
- For the first time, Chipotle will celebrate Boorito in
Europe with a £6 / €7 entrée
offer** at its U.K. and France
locations. Fans in Canada will
also be able to enjoy a $7 CAD entrée
offer* in-restaurant on Boorito.
NEWPORT
BEACH, Calif., Oct. 8, 2024
/PRNewswire/ -- Chipotle Mexican Grill (NYSE: CMG) today announced
Boorito, the brand's iconic Halloween tradition, will return as an
in-restaurant celebration with a discounted entrée offer for guests
in costume from 3 p.m. to close local
time on October 31. Chipotle Rewards
members in North America will be
treated to a $6 USD / $7 CAD entrée offer.* For the first time ever,
Chipotle is expanding Boorito to Europe with a £6 / €7 entrée offer** in the
U.K. and France.
"As an annual tradition for our fans, we are always looking for
ways to level up our Halloween celebration," said Chris Brandt, Chief Brand Officer. "By extending hours on college
campuses and expanding the festivities across two continents for
the first time, Boorito will be bigger than ever."
Boorito After Hours: Late-Night Dining for College
Towns
In response to Gen Z's late-night cravings, select
Chipotle locations in college towns across the U.S. will remain
open until the stroke of midnight on Halloween. On October 31, 53 Chipotle restaurants will extend
their hours until 11:59 p.m. local
time, making it easier for students to enjoy the $6 USD / $7 CAD
entrée offer* on Boorito. For a list of participating locations,
visit link.
Boorito Goes International: A Halloween First for
Europe
Chipotle's Boorito
tradition started in the U.S. in 2000 and has been celebrated at
Chipotle restaurants in Canada
since 2009. This year, for the first time ever, Chipotle is
bringing Boorito to Europe. Guests
in the U.K. and France can visit
Chipotle from 3 p.m. to close on
October 31 to score a £6 / €7 entrée
offer in-restaurant. Chipotle has 20 restaurants in the U.K. and
six locations in France serving
fresh, nourishing bowls, tacos, salads and quesadillas made with
all real ingredients.
A Fork, Burrito, Water Cup, Napkin and To-Go Bag Walk Into
Chipotle
Chipotle kicked off the spooky season with its
first-ever costume collection in collaboration with Spirit
Halloween, North America's largest
Halloween retailer. The brand teamed up with Spirit Halloween to
create five costumes inspired by popular memes on both brands'
social channels. The collection features a Chipotle napkin, fork,
water cup, burrito, and to-go bag, available exclusively at
SpiritHalloween.com and select Spirit Halloween retail
locations while supplies last.
High-resolution photos of the costumes can be downloaded
here.
* Chipotle Rewards members can receive one (1) entrée item for
US$6 / CA$7 when appearing in costume
at a participating U.S. and Canada
location and scanning for Rewards at point of sale. Valid
only on October 31, 2024 beginning at
3:00 pm local time through restaurant
closing; redemption is subject to availability. Not valid for kids
meals, catering orders or on third party ordering platforms. Limit
one discounted item per guest. In-person redemption only; not valid
for delivery or pickup orders. Extra cost for guacamole
(except for veggie entreés), queso, extra meat or other modifiers.
Taxes, gratuities, and any sides are not included and are the
responsibility of the guest. Restrictions may apply to use with
other coupons, promotions, or special offers. Additional
restrictions may apply; void where prohibited.
** Guests can receive one (1) main meal item for £6/€7 at a
participating location in the U.K. or France. Valid only on
31 October, 2024 beginning at
3:00 pm local time through restaurant
closing; redemption is subject to availability. Not valid for kids
meals, catering orders, on third party ordering platforms, or
locations in Germany, Kuwait or the UAE. Limit one discounted
item per guest. In-person redemption only; not valid for delivery
or pickup orders. Extra cost for guacamole (except for veggie
items), extra meat or other modifiers. Taxes, gratuities, and any
sides are not included and are the responsibility of the guest. May
not be combined with other coupons, promotions, or special offers.
Void where prohibited.
About Chipotle
Chipotle Mexican Grill, Inc. (NYSE:
CMG) is cultivating a better world by serving responsibly sourced,
classically-cooked, real food with wholesome ingredients without
artificial colors, flavors or preservatives. There are over 3,500
restaurants as of June 30, 2024, in
the United States, Canada, the United
Kingdom, France,
Germany, Kuwait, and United
Arab Emirates and it is the only restaurant company of its
size that owns and operates all its restaurants in North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 120,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online,
visit CHIPOTLE.COM.
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SOURCE Chipotle Mexican Grill
