- The popular "Chipotle segments" on Strava are expanding to 25
cities, including international destinations for the first
time
- Chipotle will motivate guests to achieve their goals with a new
"Goals, Gym, Guac" motivational text message community, providing
exclusive creator content and a chance to score a free Lifestyle
Bowl offer1 on "No Quitters Day," January 10
- Chipotle's lineup of seven Lifestyle Bowls makes maintaining a
healthy lifestyle easier than ever
NEWPORT
BEACH, Calif., Jan. 2, 2025 /PRNewswire/ -- Chipotle
Mexican Grill (NYSE: CMG) today announced that its partnership with
Strava, the app for active people with more than 135 million users
in more than 190 countries, is back and bigger than ever in 2025.
Chipotle is launching its first-ever international Strava segment
challenge for participants to compete to win free Lifestyle Bowls
for a year, plus free Chipotle for their city.2 New in
2025, the initiative extends beyond the U.S., connecting and
motivating Chipotle's running community across 25 cities in
North America and Europe, including New York City, London, Paris, Toronto and more. See all locations at
chipotle.com/city-challenge. People can also complete the segment
by walking or in a wheelchair. The cities participating in the
competition are the top 25 cities that eat the most Chipotle.
"Last year, we learned about the literal great lengths that our
fans will go to for free Chipotle. Participants logged more than
9.25 million miles on 'Chipotle segments,' the equivalent of
circling the planet more than 370 times," said Chris Brandt, Chief Brand Officer, Chipotle. "After seeing the
passion our fans had for the initial launch with Strava, we
had to increase access to the competition and raise the
stakes."
Chipotle x Strava: The City Challenge
Chipotle has
partnered with Strava to create 25 "Chipotle segments," which are
portions of roads and trails created by the Strava community where
athletes can find friendly competition by chasing the fastest times
on the leaderboard. Starting today through January 31, fans will have the opportunity to
compete for Local Legend Status (LCL), an award for the individual
who completes the segment the most times. Chipotle will reward the
Local Legend in each city with free Lifestyle Bowls for a
year.2
New this year, every city with a Chipotle segment will also
compete to see who can collectively complete the highest mileage on
the segment. The cities' progress will be tracked on the "Chipotle
x Strava: The City Challenge" heatmap, a first-of-its-kind
leaderboard showing daily updates of each city's performance. The
city that wins will score a BUY-ONE-GET-ONE (BOGO) entrée offer for
their entire city valid on instore orders on a future date to be
announced by Chipotle. This will be the first time Strava segments
will be in direct competition with each other as part of a
brand-sponsored competition.
No Quitters Day Is Better With Friends
The second
Friday of January is known as "Quitters Day," the day people are
most likely to forfeit New Year's resolutions. Since 2023, Chipotle
has celebrated "No Quitters Day" and rewarded guests who sustained
healthy habits all month. As Chipotle enters its third year
celebrating "No Quitters Day," the company is creating a
motivational text message community via SMS to help guests achieve
their goals.
How It Works:
- From January 2 – January 9, guests can visit
chipotle.com/lsb-text to join the "Goals, Gym, Guac" text
message community.
- Throughout January, Chipotle will text its community with
exclusive content from top creators, motivational texts and
affirmations, plus a first chance to score a free Chipotle
Lifestyle Bowl.
- On "No Quitters Day," Friday, January
10, members will be texted with instructions to get one of
50,000 free Lifestyle Bowls.1
"It's well known that having an accountability buddy makes it
easier to accomplish wellness goals," said Stephanie Perdue, Vice President of Brand
Marketing, Chipotle. "We are showing up for our guests with our
version of a group chat to make healthy habits fun on 'No Quitters
Day.'"
Lifestyle Bowls For Every Goal
Chipotle's Lifestyle
Bowls are chef-curated entrées designed to make healthy habits
convenient and delicious with easy one tap ordering on the Chipotle
app and Chipotle.com. The menu features nourishing bowls for every
lifestyle, including Whole30®, keto, paleo, gluten free, grain
free, vegan and vegetarian.
Chipotle is helping fans start the new year strong with
a $0 delivery fee offer3 on Lifestyle Bowl
orders in the U.S. on the Chipotle app and Chipotle.com
from January 2 through January 31. Lifestyle Bowls are digital
exclusive menu items available in the U.S., U.K., Canada and France.
The 2025 Lifestyle Bowl Lineup:
- Balanced Macros Bowl: Light White Rice, Black Beans,
Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine
Lettuce
- Veggie Full Bowl: White Rice, Black Beans, Fajita
Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
- Wholesome Bowl (Whole30® compatible): Supergreens
Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa,
Guac
- Keto Salad Bowl: Supergreens Lettuce Blend, Chicken,
Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream,
Cheese
- High Protein Bowl: White Rice, Black Beans, Double
Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
- Plant-Powered Bowl: Supergreens Lettuce Blend, White
Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted
Chili-Corn Salsa, Guac
- Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas,
Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato
Salsa, Roasted Chili-Corn Salsa, Sour Cream
1 – 50,000 codes available. 50 U.S. States & DC Only, 13+.
Limit 1 code per person. Chipotle will let you know if you've won
by sending you a text. Standard text and data rates may apply.
If all codes aren't distributed via text responses Chipotle
will distribute via other means outlined in the Terms. Terms:
chipotle.com/text
2 – NO PURCHASE NECESSARY. Contest begins
1/1/25 at 3:01
p.m. PT and ends: 1/31/25 at
11:59 p.m. PT. Minors must have
parental consent. See official rules at:
chipotle.com/city-challenge-rules for additional eligibility
restrictions, entry periods, segment details, prize
descriptions/restrictions, and complete details. Sponsor: CMG
Strategy Co., LLC.
3 – Higher menu prices are charged for delivery; additional
service fees applied at checkout as well (except in
California and Minnesota). Available January 2 through January 31, 2025 only, within
Chipotle's delivery areas from participating U.S.
locations, during normal operating hours for such locations. Order
must include at least one Lifestyle Bowl to qualify. Minimum order
$10 USD/ maximum order $200 USD, each excluding tax and fees.
Deliveries and redemptions are subject to availability. Offer is
not valid on catering or Burritos by the Box orders. Redemptions of
Chipotle Rewards and other promotional offers may be included in a
qualifying delivery order but do not count towards
satisfaction of minimum purchase requirements. Valid only on
Chipotle website or the Chipotle app; not valid on orders placed
via third-party delivery platforms. Chipotle reserves the
right to modify or terminate this offer at any time without notice.
Additional restrictions may apply; void where prohibited.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colors, flavors or
preservatives. There are over 3,600 restaurants as of
September 30, 2024, in the United
States, Canada, the
United Kingdom, France, Germany, and Kuwait and it is the only restaurant company
of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 125,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online, visit
Chipotle.com.
About Strava
Strava is the app for active people with
more than 135 million athletes in more than 190 countries. The
platform offers a holistic view of your active lifestyle, no matter
where you live, which sport you love and/or what device you use.
Everyone belongs on Strava when they are pursuing an active life.
Join the community, find motivation and discover new experiences
with a Strava subscription. Join the Strava Club or follow
Strava on Instagram, X, Facebook, YouTube and LinkedIn.
Visit www.strava.com for more information.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/chipotle-x-strava-partnership-goes-global-introducing-the-city-challenge-in-25-markets-to-kick-off-2025-302340819.html
SOURCE Chipotle Mexican Grill
