- The brand is debuting a "Chipotle segment" in London on Strava that will allow runners to
compete for free Chipotle
- Chipotle is rolling out a fresh lineup of Lifestyle Bowls for
2025 featuring its new Supergreens salad mix starting 3
January
- Chipotle's lineup of seven Lifestyle Bowls makes maintaining a
healthy lifestyle easier than ever
LONDON, Jan. 2, 2025
/PRNewswire/ -- Chipotle Mexican Grill UK, the fast-casual
restaurant chain that serves burritos, bowls, tacos, quesadillas,
and salads made with real ingredients, today announced a
partnership with Strava, the app for active people with more than
135 million users in more than 190 countries, to encourage and
rewards healthy habits this year. Chipotle is launching its
first-ever international Strava segment challenge for participants
to compete to win free Lifestyle Bowls for a year, plus free
Chipotle for their city. 1 The initiative
connects Chipotle's running community across 25 cities in
Europe and North America, including London. See all locations at
chipotle.co.uk/city-challenge. People can also complete the segment
by walking or in a wheelchair. The cities participating in the
competition are the top 25 cities that eat the most Chipotle.
London: Ready, Set,
Go
The "Chipotle Segment" in London is located at 101-103 Baker St,
London W1U 6LN. Starting today
through 31 January, fans in London
will have the opportunity to compete for Local Legend Status (LCL),
an award for the individual who completes the segment the most
times. Chipotle will reward the Local Legend in London with free Lifestyle Bowls for a
year.1
"Our nourishing, real food is quickly becoming a go-to training
meal for athletes across all levels in London," said Anat
Davidzon, Managing Director, International for Chipotle.
"After launching with Strava in the U.S. in 2024, we saw a
passionate response from our fans in the UK requesting to bring the
competition here."
Chipotle x Strava: The City Challenge
According to a
Chipotle running survey, nearly 7 out of 10
Chipotle consumers who are runners indicate they are likely or
very likely to eat Chipotle after training for a
race. Chipotle partnered with Strava to create 25
"Chipotle segments," which are portions of roads and trails
created by the Strava community where athletes can find
friendly competition by chasing the fastest times on the
leaderboard. Each segment ends at a Chipotle restaurant,
making it easy to enjoy a nutritious, post-workout recovery
meal.
Every city with a Chipotle segment, including London, will also compete to see who can
collectively complete the highest mileage on the segment. The
cities' progress will be tracked on the "Chipotle x Strava: The
City Challenge" heatmap, a first-of-its-kind leaderboard
showing daily updates of each city's performance. The city that
wins will score a BUY-ONE-GET-ONE-FREE (BOGOF) entrée offer for
their entire city valid on instore orders on a future date to be
announced by Chipotle. This will be the first time Strava
segments will be in direct competition with each other as part of a
brand-sponsored competition.
Celebrating 2025 With New Lifestyle Bowls and Supergreens
Salad Mix
Chipotle's Lifestyle Bowls are chef-curated
mains designed to make healthy habits convenient and delicious with
easy one tap ordering on the Chipotle UK app and
Chipotle.co.uk. Starting tomorrow, Chipotle will feature an
entirely new menu of nourishing bowls for every lifestyle,
including keto, paleo, gluten free, grain free, vegan and
vegetarian.
Chipotle has also innovated its menu with Supergreens salad mix.
Made of hand-cut romaine, antioxidant-rich baby kale and crisp baby
spinach, Supergreens will replace the existing romaine-only salad
base permanently starting tomorrow.
"At Chipotle, we are always looking for ways to innovate our
existing menu offerings," said Nevielle Panthaky, Vice
President of Culinary at Chipotle. "Lifestyle Bowls allow us to
preconfigure our real ingredients, including the new Supergreens
salad blend, to help our guests achieve health and wellness goals
all year long."
The 2025 Lifestyle Bowl Lineup:
- Balanced Macros Bowl: Light White Rice, Black Beans,
Chicken, Fajita Veggies, Fresh Tomato Salsa, Guac, Extra Romaine
Lettuce
- Veggie Full Bowl: White Rice, Black Beans, Fajita
Veggies, Fresh Tomato Salsa, Roasted Chili-Corn Salsa, Guac
- Wholesome Bowl (Whole30® compatible): Supergreens
Lettuce Blend, Chicken, Fajita Veggies, Fresh Tomato Salsa,
Guac
- Keto Salad Bowl: Supergreens Lettuce Blend, Chicken,
Tomatillo-Red Chili Salsa, Fresh Tomato Salsa, Sour Cream,
Cheese
- High Protein Bowl: White Rice, Black Beans, Double
Chicken, Tomatillo-Red Chili Salsa, Cheese, Romaine Lettuce
- Plant-Powered Bowl: Supergreens Lettuce Blend, White
Rice, Sofritas, Fajita Veggies, Fresh Tomato Salsa, Roasted
Chili-Corn Salsa, Guac
- Go Half Veggie Bowl: 1/2 Chicken, 1/2 Sofritas,
Supergreens Lettuce Blend, White Rice, Fajita Veggies, Fresh Tomato
Salsa, Roasted Chili-Corn Salsa, Sour Cream
Lifestyle Bowls are digital exclusive menu items available
across the UK starting tomorrow. Guests can download the latest
version of the Chipotle UK app in the Apple App Store and on
Android Google Play or order seamlessly via
http://chipotle.co.uk.
- Apple App Store:
https://apps.apple.com/gb/app/chipotle-uk/id6483440848
- Android Google Play:
https://play.google.com/store/apps/details?id=com.chipotle.ordering.eu
1 – NO PURCHASE NECESSARY. Contest begins 1/1/25 at 3:01 p.m.
PT and ends: 1/31/25 at
11:59 p.m. PT. Minors must have
parental consent. See official rules at:
chipotle.co.uk/city-challenge-rules for additional eligibility
restrictions, entry periods, segment details, prize
descriptions/restrictions, and complete details. Sponsor: CMG
Strategy Co., LLC.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without artificial colours, flavours or
preservatives. There are over 3,600 restaurants as of
September 30, 2024, in the United
States, Canada, the
United Kingdom, France, Germany, and Kuwait and it is the only restaurant company
of its size that owns and operates all its restaurants in
North America and Europe. Chipotle is ranked on the Fortune 500
and is recognized on Fortune's Most Admired Companies 2024 list and
Time Magazine's Most Influential Companies. With over 125,000
employees passionate about providing a great guest experience,
Chipotle is a longtime leader and innovator in the food industry.
Chipotle is committed to making its food more accessible to
everyone while continuing to be a brand with a demonstrated purpose
as it leads the way in digital, technology and sustainable business
practices. For more information or to place an order online,
visit Chipotle.co.uk.
About Strava
Strava is the app for active people with
more than 135 million athletes in more than 190 countries. The
platform offers a holistic view of your active lifestyle, no matter
where you live, which sport you love and/or what device you use.
Everyone belongs on Strava when they are pursuing an active life.
Join the community, find motivation and discover new experiences
with a Strava subscription. Join the Strava Club or follow
Strava on Instagram, X, Facebook, YouTube and LinkedIn.
Visit www.strava.com for more information.
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