Roku Inc (ROKU) Share Price

Originally bought this during the offering. Now waiting on where the BOTTOM settles aiming for another 2021 double-peak as I think STREAMING makes a rebound as Trump PULLS the economy UNDER.... Looking carefully. I'd like to ADD MORE in the $60's if they come to me & will likely ADD far more in the $50's should that come to pass. Right now ROKU is close to the BOTTOM of an UPTREND channel.... Normally I would ADD around here so... ON WATCH!

This company made me a TON of money! And I ALWAYS go back & DATE those that have been VERY GOOD to me.... Still in my portfolio but NOWHERE NEAR what I held & built up back in the day before that $400+ double spike,.... Thanks to the COVID!! GLA

ROKU 75.69 12/4/24

Roku stock rises as Needham says co likely to be acquired in 2025
Investing.com
Wed, December 4, 2024 at 5:56 AM MST 2 min read

https://finance.yahoo.com/news/roku-stock-rises-needham-says-125651896.html

Investing.com -- Roku (ROKU) shares gained momentum in premarket trading on Wednesday following an optimistic note from Needham&Company, which reiterated its Buy rating and $100 price target.

The stock is up around 4.6% ahead of the opening bell.

"We expect Roku (NASDAQ:ROKU) to be purchased for a large premium within the next 12 months," said the Needham analysts. They believe it will be driven by Roku's unique assets and positioning in the connected TV (CTV) ecosystem.

The note highlighted Walmart (NYSE:WMT)'s $2.3 billion acquisition of Vizio as a catalyst for intensified competition in the CTV space. Walmart aims to challenge Amazon (NASDAQ:AMZN)'s Retail Media Network (RMN) by linking Vizio's CTV ads to its sales, a move Needham expects other players to emulate.

In this landscape, Roku stands out as the "only scaled CTV platform that can be purchased," positioning it as a prime acquisition target.

Needham identified six key reasons why Roku could attract buyers, including its installed base of 85 million households, vastly outpacing competitors like Vizio, which has 19 million.

They note that Roku also boasts valuable, privacy-compliant data from an average of 4.3 hours of daily viewing per home, making it attractive to streamers, retailers, and AI-driven firms like Amazon, Microsoft (NASDAQ:MSFT), and Google (NASDAQ:GOOGL).

Roku's pricing power is said to further bolster its appeal. Through the Roku Channel, the company aggregates content, sells ads, and keeps 50% of the revenue.

Additionally, the company's foray into branded TVs has gained traction, aided by a decline in shelf space for Vizio following Walmart's acquisition.

"Roku alone can be bought," the note emphasized, highlighting the unique opportunity for potential acquirers to negotiate directly with Roku founder Anthony Wood, who controls the company's super-voting shares.

Needham predicts 2025 as a pivotal year for such a transaction, particularly with a Republican-led regulatory environment likely to be more favorable to acquisitions.

Roku stock tumbles after Q4 guidance disappoints, company says it will stop reporting key user figure

Alexandra Canal · Senior Reporter
Thu, October 31, 2024 at 7:36 AM MDT 3 min read

https://finance.yahoo.com/news/roku-stock-tumbles-after-q4-guidance-disappoints-company-says-it-will-stop-reporting-key-user-figure-215329174.html


Roku (ROKU) stock fell around 16% in early trading on Thursday after the company's Q4 guidance disappointed, despite the media player reporting its first quarter of $1 billion in revenue.

For the current quarter, the company estimated gross profit to hit $465 million, with adjusted EBITDA expected to clock in at $30 million. Both metrics fell below Wall Street expectations of $477 million in gross profit and $36.2 million in adjusted EBITDA.

The company also said it will stop reporting streaming households as a key performance metric, echoing a similar move from streaming giant Netflix (NFLX), which will no longer report subscriber figures at the start of next year.

Instead, Roku said it will focus on streaming hours, platform revenue, adjusted EBITDA, and free cash flow beginning in the first quarter of 2025.

"Since our IPO in 2017, the streaming industry has evolved meaningfully, with Americans now spending significantly more TV time streaming than watching cable," Roku said in its earnings release. "Our business has also grown and evolved, and we are now primarily focused on growing platform revenue and profitability."

Prior to Wednesday's release, shares had rallied more than 30% over the past three months on expectations of a strong ad market and upside to platform revenue growth.

It's a critical shift for the company, which underwent a number of cost-cutting measures last year in an effort to bring down operating expenses and improve profits. It's recently committed to various monetization initiatives, which have included a deeper integration with programmatic advertising giant the Trade Desk (TTD).

Roku said those efforts, along with tailwinds from political ad spend, will "continue in Q4."

In the third quarter, Roku reported net revenue of $1.1 billion, up 16% year over year, on a net loss of $65 million, or $0.06 a share. That quarterly net loss was significantly narrower than the $0.33 loss Wall Street expected, as well as the prior-year period's $2.33 quarterly loss.

Platform revenue, which includes ad sales, revenue from distribution deals, and the over-the-top streaming service the Roku Channel, came in at $908 million, up 15% on the year.

The boom was driven by strength in advertising sales, content distribution, and expansion into international markets.

"In Q3, the year-over-year growth of advertising activities across the Roku platform — excluding media and entertainment — outperformed both the overall ad market and the over-the-top (OTT) ad market in the US," Roku said, highlighting strength in political, retail, and consumer packaged goods ad verticals.

The company reported streaming households of 85.5 million, a sequential increase of 2 million and up 13% year over year. Streaming hours also increased 5.3 billion year over year to reach 32 billion in the quarter.

Overall, the company has been facing more competition in the connected TV and streaming ads business.

Amazon rolled out ads on its Prime Video streaming service earlier this year in the US. Wall Street has noted the massive disruption the tech giant has already caused in the space as companies like Netflix (NFLX) and Disney (DIS) are also in the running for ad buyers.

On Tuesday, Morgan Stanley analyst Ben Swinburne reiterated his Underweight rating on shares, categorizing recent optimism as "premature" and rising competition "as an under-appreciated risk."

JUST THOUGHT I WOULD POST THIS - I SOLD ALL MY SHARES -LOST MONEY - HELD ON TO IT FOR A LONG TIME-TO ME THE WOODS GUY IS A CROOK - USING EVERYONES MONEY & NOT PAYING DIVIDENDS. SHAMEFUL - BET HE IS LIVING A PRETTY GOOD LIFE STYLE OFF OF EVERYONES MONEY. DO NOT RESPOND TO MY POST - BECAUSE I WON'T LOWER MYSELF & RESPOND BACK.

C Wood has been buying ROKU; not hedging it. Check out ARK Fund's buying histories.

LC

ROKU

CWood not K ;)

kwood and now hedgies are populating roku pond - is it to dry it down or lift up - !!!!!

Close - but Nope...

Open Gaps
Direction Date range
up Mar-08-2024 63.245 to 63.5
up Nov-02-2023 59.89 to 69.18

did ROKU effectively close that massive early NOV. gap if not then touching it could be nothing but another round of sharp electrocution.

ahh

I'm on board. Been moving my limit down daily to catch the best discount. It was around $100 pre earnings. Bound to return.

The main question I'm charting & doing technical analysis to DETERMINE is whether or not I think the $50-$55 range GETS TESTED...

And, if so, whether or not it holds! The ONE YEAR CHART shows a triple "bottom" UPTREND is being tested around these CURRENT LEVELS & if the $50's are breached - ROKU dips below $60.00 then one should EXPECT a TEST lower! We may likely be up against NUMBERS & filings soon enough so we should have some FUNDIES to help provide guidance.

ITM, the Actors & Writer's STRIKES could have adversely impacted ROKU,...

But if one looks at Cable & other platforms one MIGHT conclude that over the LONGER TERM the ROKU content variability should provide a COMPETETIVE ADVANTAGE that uncouples these other platforms -- & THEIR performance -- from ROKU!!

Looking on eagerly. I have traded this ticker MANY TIMES through the years MOSTLY with the INTENTION TO HOLD LONG. But once COVID hit & the stock was trading into the $400.00 range I thought it was TOO MUCH MONEY to turn down. I would have been THRILLED with that price over my lifetime holding it. COVID just ACCELERATED my profits (returns) here & is also yielding another REBUY OPPORTUNITY at 85% discount from ALL TIME HIGHS so this is a NO BRAINER as far as investing! The question is AT WHAT PRICE?

Once again: Looking to see if we test sub-$60's here soon! IF NOT, I think it is buying & accumulating time here .... soon!! If it breaks DOWN through that price point then I'll likely wait to see what transpires in the $50-$55 range.... One step at a time! Patience on ROKU atm...


$ROKU


....

That CHART is going to come into PLAY here soon! Glad I sold BUT the company is headed by an experienced, innovator who has had SUCCESS AFTER SUCCESS (*following some failures way early on; way before Roku & his other business, patents, achievements, etc.). This guy is a VISIONARY & he's been innovating, staying ahead of the markets for WAY TOO LONG!!

ROKU is nearing an intermediate term bottom (on the chart). The price either stabilizes here to support a REVERSAL or it goes deeper into it's history!

Honestly I am STILL CHARTING IT -- & may share my insights (soon enough).... BUT it's is DEFINITELY approaching an INFLECTION POINT where investors should START pricing this out more thoughtfully, charting, etc., to DETERMINE next entry!!

That's PRECISLY WHAT I'm DOING --- LOVE me some ROKU now dating back A DECADE!!

Following stocks with a HISTORIC FOCUS on charts, pricing, with GREAT CEO's who LEAD, INNOVATE, have EXPERIENCE well-ABOVE their station, etc., is what has made me a VERY SUCCESSFUL investor here & in the OTC!! I hope to RE-ENTER this stock. The question is WHERE.... And if I have a definitive & CLEAR price I'll share... Otherwise, I'll just take an entry position a bit lower & then BUILD MY HOLDING as things become more clear!!


GLA

LOVE ME some ROKU!!

A new iteration that leverages the platform & makes MORE MONEY is likely on the way! DO NOT DOUBT this CEO!! Those who have, lost their asses & missed on some SERIOUS GAINS!! That $400.00 double-top around COVID was just too ridiculous to pass up. Now at ~75% discount from previous highs I suspect they're figuring out how to better adver-monitize their LONG LIST of subscribers, uploaders, etc.. That growth spurt was REDICULOUS. Now, they've had sufficient time to evaluate, course correct, cash out their holdings & have their business normalize.

So it appears to be TIME to invest again... Question is where's the RIGHT PRICE for HIGH RETURN & low risk. Assessing....

GLA

$ROKU

Obviously not perfect results.

QUAKE in spite of perfect results - must be power of WS manipulators from OUS

EARTHQUAKE

Head and shoulders knees and toes..... down to 70 we go!

Beast!

That is going to be a big gap on Open

Early Barchart Top 100
https://www.barchart.com/stocks/performance/percent-change/advances?timeFrame=today&viewName=main&screener=overall&orderBy=percentChange&orderDir=desc

ROKU what a great setup on ER surprise.

mb

Huge earnings, get ready

These movies are very old and are on youtube for free.
"Savage Land," "Future Shock,"

$HHSE-PARTNERING-WITH-ROKU...$HHSE-NEWS:..Hannover-House closes 10-picture-deal with ROKU for U.K., Ireland

Press Release | 09/22/2023

https://www.otcmarkets.com/stock/HHSE/news/Hannover-House-closes-10-picture-deal-with-ROKU-for-UK-Ireland?id=414998

Hannover House, Inc. (OTC: HHSE) has finalized the placement of ten films from the company's library with ROKU, for release into the U.K. and Ireland. The sale was initiated during the Cannes market in May and finally closed this week.

Titles licensed under the agreement include "Savage Land," "Future Shock," "Samurai: The Last Warrior" and seven others. ROKU is looking at over one hundred additional titles from the Hannover House library for possible licensing into these two territories in the future.

"This is great news for our program suppliers and shareholders," said Desiree Garnier, president of the Hannover House MyFlix division. "As video-on-demand outlets continue to expand worldwide, the international sales and licensing rights within the Hannover House library will see significantly greater monetization over the years," she concluded.

Hannover House has over four-hundred titles in the company's library of distribution or sales agency rights, which licensing grants are primarily limited to the North American territory. However, all original productions from Hannover House, and many third-party licensed titles, also include international distribution and sales rights.

Roku, Inc. of San Jose, California has grown their hugely successful hardware and streaming device business into a major supplier of programming in territories around the world. Titles licensed by Roku from studios and producers can be streamed directly to homes using the Roku hardware of many brands of Roku-enabled smart televisions. Current annualized revenues for Roku have been reported at $3.21-billion by the company.

Hannover House was formed in 1993 and has grown and evolved over the years in response to changing trends in media and entertainment distribution. The company has found success in recent years with facilitating independent feature productions such as the upcoming USA theatrical and streaming release of "WILDFIRE: The Legend of the Cherokee Ghost Horse," starring Anne Heche.

For more information contact: ERIC PARKINSON, Eric @stockholder101-5277

Bullish on multiple-Entertainment-stocks:..Hannover-House(HH$E), ROKU, Disney & Netflix

Expecting the LARGEST % GAINS from the FIRST one on the list.

Studios Reveal New AI, Data Transparency & Residuals Proposals To WGA; Guild Meets With CEOs

https://investorshub.advfn.com/boards/read_msg.aspx?message_id=172666221

HAPPY DAYS now that the AMPTP put forth a LEGIT proposal... Got to say I'm SURPRISED & VERY ENCOURAGED:

Studios Reveal New AI, Data Transparency & Residuals Proposals To WGA; Guild Meets With CEOs
https://investorshub.advfn.com/boards/read_msg.aspx?message_id=172666221


$ROKU


...

You could always get the next one..........got the best tool for it also.......

Z

ROKU new 52 wweek high

Streaming Is Disrupting Traditional Media
ARK Invest_Headshot_Nick Grous_Edit 5 By Nicholas Grous | @GrousARK
Associate Portfolio Manager
Last week, Roku reported1 better-than-expected revenue and earnings for the second quarter. Given its strong revenue growth, expanding user base, and steady gains in market share, we believe that the Roku platform is causing and capitalizing on dramatic shifts in media consumption. Investors interested in learning more about ARK’s Roku research are welcome to access our open-source Roku model and blog.2

Disrupting Traditional TV Viewing
Streaming was transforming the TV industry during the second quarter:

Global Streaming Hours: Roku's global streaming hours grew by 21% year-over-year,3 while traditional TV viewing in the US declined by 13%, as reported by Nielsen.
Ad Spend on Traditional TV: Traditional TV ad spend declined 9.4% year-over-year, while the spot, or scatter, ad market dropped 17.2% year-over-year, according to SMI data. In contrast, Roku’s platform revenue increased 11%.4
Roku’s User Engagement And Expansion During The Second Quarter

Active Accounts: active accounts increased by 1.9 million to reach 73.5 million, up 16% year-over-year. Roku also gained share across the range of TV sizes. The large screen segment grew ~70% year-over-year,5 pushing the Roku operating system’s (OS) already leading TV OS even higher into #1 territory in the US.
Streaming Hours on The Roku Channel: streaming hours on The Roku Channel grew by more than 50% year-over-year and, according to Nielsen, represented 1.1% of total US TV viewing in May, ranking The Roku Channel alongside Peacock and close to HBO Max.

ROKU told you

Now you tell us…

+++ #DDAmanda Chart on: $ROKU :

DDAmanda lets you find these b4 they run:



Z

ROKU +22.01 (+32.28%) on 61.2 M (Above Average Volume)
Reason - posted stronger-than-expected results for the quarter ended in June.

Trend Analysis
ROKU appears to be in a strong bullish trend. Its 200-day moving average is upwards sloping and the MACD histogram is above 0. Comparative Relative Strength analysis shows that this issue is outperforming the S&P 500.
As of 4:00 PM ET Friday, 07/28/2023

Momentum
Momentum for ROKU is strongly bullish. The 14-period Slow Stochastic Oscillator is rising, as investors pay higher prices for shares.
As of 4:00 PM ET Friday, 07/28/2023

Volume
Today's volume was heavier than usual, trading 61,148,462 shares, versus an average of 8,510,145 shares per day during the last twelve months. The On Balance Volume indicator (OBV) is bullish. The slope of the indicator is positive and suggests that buyers are presently more active than sellers.

Volatility
Bollinger Bands® use standard deviation of the closing price around a moving average to measure volatility. The Bollinger Bands® are presently wider than usual, as a result of greater than normal volatility that accompanied the recent price move. Events such as this may precede a pause or reversal in the near term trend.

ROKU new 52 week high

CRAZY move!

Roku shares surge as better ad spending powers upbeat revenue forecast
6:36 PM ET, 07/27/2023 - Reuters

July 27 (Reuters) - Roku forecast upbeat third-quarter revenue and posted market-beating results for the second quarter on improved ad sales, sending the shares of the streaming device maker up 9% after the bell.

After several months of muted spending, companies are raising their expenditure on ads on signs of cooling inflation and improving consumer sentiment.

"We have begun to see some ad verticals improve, which resulted in modest YoY platform revenue growth in Q2, and we are well positioned to re-accelerate growth as the ad market recovers," company executives said in a letter to shareholders.

Roku expects $815 million in net revenue in the July-September period, higher than analysts' projection of $809.6 million, according to Refinitiv data.

Chief Financial Officer Dan Jedda said the pickup in ad spending is coming from the consumer products, and health and wellness industries, while tech, media and entertainment remains challenged.

Roku's strong guidance comes after large digital platforms Meta Platforms and Alphabet delivered upbeat results on higher digital ad sales.

"In addition to capturing advertising dollars shifting from traditional linear distribution to over-the-top, Roku has made progress in clawing away spend from other digital channels," said Third Bridge analyst Jamie Lumley.

Roku, which offers streaming devices and also has its own ad-supported channel, posted better-than-expected results for the quarter ended June.

Net revenue grew 11% to $847.2 million, above estimates of $774.5 million, while adjusted loss came in at 76 cents per share, lower than the estimate of $1.26.

The company said it added 1.9 million "active accounts" from the previous quarter to 73.5 million. (Reporting by Yuvraj Malik in Bengaluru; Editing by Pooja Desai and Arun Koyyur)

Roku Brings Shopify Checkout to TV Streaming
https://finance.yahoo.com/news/roku-brings-shopify-checkout-tv-130000540.html


Tue, July 11, 2023 at 7:00 AM MDT·



For the first time ever, viewers will be able to purchase products directly from Shopify Merchant ads on the largest screen in the home, simply by pressing OK on the Roku Remote

SAN JOSE, Calif., July 11, 2023--(BUSINESS WIRE)--Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S., Canada, and Mexico*, announced a first-of-its-kind partnership with Shopify that provides viewers the ability to purchase products from Shopify merchants directly from their TV through Roku Action Ads.

Upon seeing an ad for a Shopify merchant, viewers can simply press OK on their Roku remote to learn more about the product and purchase it directly from their TV. They will be able to check out with Roku Pay, Roku’s payments platform, and return to their streaming experience once they have completed the purchase. Purchasers will receive email confirmation of their order directly from the merchant once the transaction has been processed.

In this latest integration with Roku Action Ads, Roku brings a seamless checkout experience to ads being streamed on the platform. Roku Action Ads are any advertisements on Roku streaming devices that provide a down funnel action, such as sending users a text, scanning a QR code, or making a purchase. Integrating Shopify purchases into Action Ads is the first commerce integration for independent Shopify merchants on TV streaming, creating a completely new advertising channel for Shopify merchants to explore. Men’s apparel brand True Classic, the game-based connected rower Ergatta, and wellness brand Olly have signed on as initial partners.

"Bringing a Shopify purchase experience to television for merchants is an industry first, and innovation opportunities like these are precisely the reason I came to Roku," said Peter Hamilton, Senior Director of Ad Innovation at Roku. "Roku democratizes access to TV advertising, and now, we’re collapsing the funnel for Shopify’s merchants. This is a great example of Roku’s unique platform position to make advertisers unmissable across the streamer’s journey, from power on to purchase complete."

"Offering a great purchase experience for customers and having sound channel measurement are critical to True Classic's success," said Paige Becker, Vice President, Growth at True Classic. "Roku Action Ads address both these needs, providing a frictionless path to purchase for customers while allowing us to measure the impact of this strategy with the end-to-end Shopify integration. Merging performance-based tactics with the scale of TV is a win-win, and we are excited to explore Roku’s innovation."

"Our commerce efforts are all about meeting our target consumers where they are, and providing a seamless path to purchase," said Saaj Parikh, Director of Marketing, Ergatta. "Integrating the Shopify shopping experience on the Roku platform is a no-brainer for us. We’re thrilled to start experimenting with Roku Action Ads and tap into the scale of Roku."

This unique experience shortens the advertising funnel from brand awareness to purchase on the largest screen in the home. Shopify advertisers receive more customer data and insight into purchasing trends, plus point-of-sale access to Roku’s audience, marking a major milestone for Roku’s ongoing commerce partnership with Shopify. Now, viewers can purchase directly from the screen.

"Shopify is on a mission to make commerce better for everyone, and by partnering with Roku to make Shopify Checkout available through new channels, we are making it easier for more brands to drive deeper engagement with shoppers and reach new audiences," said Mani Fazeli, Director of Product, Checkout at Shopify.

This aged well haha

ROKU: 71.71 + 8.73 (+13.86%) on 14.9m above ave volume
and unknown reason. (So far)

Volume
Today's volume is on track to be heavier than usual, with 14,868,161 shares having traded so far. The On Balance Volume indicator (OBV) is bullish. The slope of the indicator is positive and suggests that buyers are presently more active than sellers.
As of 12:59 PM ET Wednesday, 06/07/2023

10-Day Average Volume 5,248,251
90-Day Average Volume 8,095,827

ROKU having a great day

WATCH & LEARNED as I wrote: I LOVE this stock & it has done VERY VERY WELL for me. Going to love it more when the weather turns cooler, & as the Fall gives way to Winter!

Went DOWN right into Winter as predicted... With ~60% gains/RETURNS from the sub-$40 test!

Now, lightened up a bit as it's stalled. Had the WEATHER been COLDER across the U.S. (or more 'normal') I think the Q1 numbers would have been STRONGER!! Confirming UPTREND continuation... Now we'll just have to see. Lightened up my holding recently & waiting to either REBUY at the NEXT chart signal or watch a DEEPER retrace before loading this BACK UP again!!

GLA, have loved me some ROKU for quite awhile now!! Having dated this BEAUTY multiple times... Some saw ROKU as a "Cinderella of streaming" but if you followed the innovative, inventive, & VERY EXPERIENCED CEO you'd know he's one to BET ON!! I did, I have, I am & I will likely CONTINUE!! One of the undercover BEST underappreciated strategists in the biz!

<< Roku told investors it had $487 million at the bank >>

That's a lot of cheddar.

"Roku told investors it had $487 million at the bank, or about 26% of its cash and cash equivalents, adding that those fund are "largely uninsured."- New York Times

In response to:

ROKU 8k. We have Money at $SIVB that is UNINSURED



TRUISM

ROKU 8k. We have Money at $SIVB that is UNINSURED

WHOOPS!

Hello? Banker? Anyone there?

Ummm, hoping to make a withdrawal?

Hello?

Hello?

Uh oh!

Hello, you've reached silicon valley bank, no one is currently able to take your call, please leave a....... *Dial tone

Oh shit!

Roku, Inc. (the “Company”) is aware that Silicon Valley Bank (“SVB”) was closed today by the California Department of Financial Protection and Innovation, which appointed the Federal Deposit Insurance Corporation (“FDIC”) as receiver. According to the FDIC, all insured depositors of SVB will have full access to their insured deposits no later than Monday morning, March 13, 2023. The FDIC will pay uninsured depositors an advance dividend within the next week. Uninsured depositors will receive a receivership certificate for the remaining amount of their uninsured funds. As the FDIC sells the assets of SVB, future dividend payments may be made to uninsured depositors.

The Company has total cash and cash equivalents of approximately $1.9 billion as of March 10, 2023. Approximately $487 million is held at SVB, which represents approximately 26% of the Company’s cash and cash equivalents balance as of March 10, 2023. Approximately $1.4 billion of the Company’s cash and cash equivalents is distributed across multiple large financial institutions. The Company’s deposits with SVB are largely uninsured. At this time, the Company does not know to what extent the Company will be able to recover its cash on deposit at SVB.

Notwithstanding the closure of SVB, the Company continues to believe that its existing cash and cash equivalents balance and cash flow from operations will be sufficient to meet its working capital, capital expenditures, and material cash requirements from known contractual obligations for the next twelve months and beyond.

ROOKU on its way to 30.

Yep. First one filled in six days.

2nd one is still open at 56.96, which I am now tracking that one.

Seems likely though, right? Stupid market!

Simple tag of the fifty day would do the job.

Looks like those gaps might get filled

Coming back to life that’s for sure

Heading towards $100+. Buys at $61 last week just looking better and better.