TIDMBGO
Bango PLC
20 January 2021
Bango partners with TPAY MOBILE to accelerate mobile
commerce
Collaboration to boost digital access across fast-growing,
mobile-first markets
Cambridge, UK, 20 January 2021 - Bango (AIM: BGO), the
data-driven commerce company, and TPAY MOBILE FZ-LLC (TPAY MOBILE,
www.tpaymobile.com ) the full-service digital payments platform for
the Middle East, Africa, and Turkey , have formed a strategic
partnership to increase access to digital commerce. This
partnership simplifies and accelerates entry into new markets for
online merchants by connecting platforms and pooling operational
expertise.
The Bango Platform is used by the world's most successful online
businesses, including Amazon, Google, and Microsoft, to bring their
products and services to billions of users worldwide. By
collaborating with TPAY MOBILE, Bango's merchant partners will more
quickly be able to gain access to an estimated 1.5 billion people,
thanks to the massive footprint of carrier billing and wallet
providers TPAY MOBILE has in Africa, the Middle East and Turkey,
which are now available through the Bango Platform.
TPAY MOBILE has pioneered digital commerce and financial
inclusion in the Middle East, Africa, and Turkey. Its technology is
used by regional digital merchants and international brands like
Google, Apple, Unity, Huawei, PUBG and Tencent to connect to
consumers across MEA and Turkey. These merchants can now scale
globally through the worldwide payment reach enabled by the Bango
Platform. In addition, merchants integrated to either Bango or TPAY
MOBILE can accelerate revenue growth from their products and
services, by using Bango Audiences in marketing programs, which
attract more paying customers through payment behavior
targeting.
Paul Larbey, CEO of Bango, said: "This partnership significantly
increases the value of the digital commerce ecosystem for customers
of both Bango and TPAY MOBILE. It accelerates Bango towards a key
goal, to put people at the center of commerce by enabling financial
inclusion for everyone."
Sahar Salama, CEO of TPAY MOBILE, commented: "This partnership
with Bango -- a global leader and innovator in online commerce --
represents another significant milestone in TPAY MOBILE's journey,
reiterating our strategy around collaboration as the chosen route
for making an impact in the age of unrivalled growth of APIs and
the platform economy. It also reinforces our commitment to
continuously invest, now into the global ecosystem, to unlock the
value of digital commerce and financial inclusion across MEA and
Turkey."
Through the partnership, Bango and TPAY MOBILE will leverage
their technology and increase operational capacity to simplify the
path for online merchants to launch into Turkey, Africa, and the
Middle East. Bango and TPAY MOBILE's partnership gives more
opportunities for mobile network operators in Africa, the Middle
East and Turkey to capitalize on customer demand for online content
and services.
Bango will also expand through TPAY MOBILE its purchase
behaviour targeting technology - Bango Audiences - to include more
countries in the region, where acquiring users that have the
ability to spend in-app has been difficult for marketers
before.
ENDS
Contact Details:
Bango PLC FTI Consulting Liberum (Nomad and
Broker)
Tel. +44 333 077 0247 Tel. +44 203 727 1000 Tel. +44 20 3100 2000
Ray Anderson, Exec Rob Mindell Cameron Duncan
Chair
Paul Larbey, CEO Darius Alexander James Greenwood
Carolyn Rand, CFO Matteo Valli Ed Phillips
Anil Malhotra, CMO Will King
About Bango
App developers, stores and payment providers cross the threshold
into the Bango ecosystem to converge, grow and thrive. By bringing
businesses together and powering e-commerce with unique data-driven
insights, Bango delivers new business opportunities and new
dimensions of growth for customers around the world. Being inside
the Bango circle means global merchants including Amazon, Google
and Microsoft can work together with payment partners from Africa
to the Americas, accelerating the performance of everyone on the
inside.
Bango. Think inside the circle. For more information, visit
www.bango.com.
About TPAY MOBILE
TPAY MOBILE makes it easy for digital service providers to
access over 600 million customers and accept payments across MEA
and Turkey. Through one simple API integration, TPAY MOBILE's full
service mobile payment platform enables rapid business growth and
drives financial inclusion.
TPAY MOBILE is headquartered in the UAE and its services are
currently used by over 30 million active users in 27 countries
across MEA & Turkey. TPAY MOBILE's shareholders include Helios
Investment Partners, the leading Africa-focused private investment
firm, and A15, the Middle East's leading tech-focused VC fund.
For more details visit www.tpaymobile.com
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