Amazon.com Inc (AMZN) Share Price

$AMZN Daily Confirmed We're gearing up for at least a 5% rally from this point before a potential rejection could occur...
By: Peter DiCarlo | March 1, 2025

• $AMZN Daily Confirmed

We're gearing up for at least a 5% rally from this point before a potential rejection could occur.

The short-term price action indicates oversold conditions, and it looks like buyers are stepping in.

I'll aim to take profits as soon as we start to see signs of weakness on the BX.



Read Full Story »»»

DiscoverGold

Amazon $AMZN with a massive intraday reversal, closing green and leaving a big wick...
By: TrendSpider | February 25, 2025

• Amazon with a massive intraday reversal, closing green and leaving a big wick...

Daily RSI is the most oversold since August 5th. $AMZN



Read Full Story »»»

DiscoverGold

Cathie Wood & Ark Invest's Buys 2,549 Shares of Amazon com Inc. (AMZN)
By: Ark Invest Daily | February 25, 2025

• Here's what moves Cathie Wood and Ark Invest made in the stock market yesterday 2/24.



Read Full Story »»»

DiscoverGold

$AMZN Daily pulling back into weekly market bias...
By: Peter DiCarlo | February 25, 2025

• $AMZN Daily pulling back into weekly market bias

This is an extremely discounted range and normally where I hunt for an entry long

Now we need to confirm a bottom.



Read Full Story »»»

DiscoverGold

AMZN: A Case Study in Bearish Divergence
By: David Keller | February 24, 2025

In the later stages of a bull market cycle, we will often observe a proliferation of bearish momentum divergences. As prices continue higher, the momentum underneath the advance begins to wane, representing an exhaustion of buyers.

We've identified a series of bearish momentum divergences in the early days of 2025, from Magnificent 7 names like Alphabet (GOOGL) to financial institutions including Synchrony Financial (SYF). Today we'll focus in on the bearish momentum divergence for Amazon.com (AMZN), which could indicate broader signs of weakness for the consumer discretionary sector as well as for the equity markets as a whole.



The daily chart of AMZN features all the key features of a bearish momentum divergence. Note how the price has remained in a primary uptrend going into this week, marked by a clear pattern of higher highs and higher lows. The most recent all-time high, achieved earlier this month when AMZN pushed briefly above the $240 level, saw the RSI fail to get above the overbought threshold.

In a healthy bullish trend, we would expect higher price highs to be supported by strong momentum readings, indicating an influx of buying power and investor optimism. When new highs are matched with lower RSI levels, that suggests a lack of buying power and evaporating investor optimism.

Once a bearish momentum divergence is confirmed, we can monitor the most recent swing low to confirm a potential breakdown as the price follows through after the divergence. After reaching that support level around $215 last Friday, we have seen AMZN push below this support level during the trading day on Monday. A confirmed close below this support level could represent a meaningful breakdown and a "change of character" for one of the top weights in the Consumer Discretionary Select Sector SPDR Fund (XLY).



Any time I see a potential pattern on the daily chart, I remember the classic market maxim, "When in doubt, zoom out!" The weekly chart shows how the most significant pullbacks in 2023-2024 were marked by a sell signal from the weekly PPO indicator.

Over the last two weeks, we've recognized a similar bearish pattern to those previous pullbacks, both of which ended with AMZN finding support at the 40-week moving average. That would align closely with the 200-day moving average on the daily chart, which currently sits just below the $200 level.

When I see a bearish momentum divergence appear on a chart like Amazon, I've learned to put that chart on a ChartList of potential reversal names, and monitor those tickers for signs of a breakdown of support. Based on our analysis of the daily and weekly charts of AMZN, this leading internet retailer could be signaling a key breakdown going into March.

Read Full Story »»»

DiscoverGold

$AMZN pulling back into our discounted range, but I’m holding off for now...
By: Peter DiCarlo | February 24, 2025

• $AMZN pulling back into our discounted range, but I’m holding off for now.

This is normally where big money steps in during an uptrend, but I need to see the daily BX make higher lows and show signs of a bottom before going long.

Patience is key—I’ll be watching this closely in the coming weeks.



Read Full Story »»»

DiscoverGold

Amazon $AMZN is now the largest company in the world based on quarterly revenue ... Amazon is the first company since 2012 to beat Walmart
By: Evan | February 23, 2025

• Amazon $AMZN is now the largest company in the world based on quarterly revenue ... Amazon is the first company since 2012 to beat Walmart

Q4 2024 Revenue:
Amazon - $187.8B
Walmart - $180.6B

Q4 2015 Revenue:
Amazon - $35.75B
Walmart - $129.7B



Read Full Story »»»

DiscoverGold

It may take some time as the markets are entering into decline, as well.

We can know the bottom after it happens, looking back. I won't hurry to add more shares.

I will try to follow it technically in the charts as time allows me. GLTY

Following AMZN after the pullback. Trying to determine how far it would have to fall before taking a position for the long term.

Amazon $AMZN slicing through 6+ months of trendzone support...
By: TrendSpider | February 20, 2025

• Amazon slicing through 6+ months of trendzone support...

Now trading at new YTD lows. $AMZN.



Read Full Story »»»

DiscoverGold

$AMZN - As i stated in my last post it was headed to the 20 week MA which it hasn't touched at the January low, contrary to most other tech stocks...
By: CyclesFan | February 18, 2025

• $AMZN - As i stated in my last post it was headed to the 20 week MA which it hasn't touched at the January low, contrary to most other tech stocks. The 20 week MA is currently at 215, but the low is likely to happen either next week or in the 1st week of March.



Read Full Story »»»

DiscoverGold

Amazon share price in the same breakdown mode since 7-Feb-2025. BLTA

Amazon Issues Weak Q1 Sales Guidance: To Buy or Not to Buy the Stock?
By: Zacks Investment Research | February 12, 2025

Amazon AMZN delivered impressive fourth-quarter results that exceeded analyst expectations, with revenues growing 10% year over year to $187.8 billion and operating income surging 61% to $21.2 billion. However, the stock declined in after-hours trading as investors focused on management's conservative first-quarter 2025 outlook, which highlighted potential headwinds to growth in the coming months.

AMZN’s Q1 2025 Guidance Raises Some Concerns

The e-commerce and cloud computing giant projects first-quarter 2025 revenues between $151 billion and $155.5 billion, representing growth of 5-9% compared with first-quarter 2024. This guidance incorporates an unusually large foreign exchange headwind of approximately $2.1 billion, or 150 basis points. Additionally, the company noted that first-quarter 2024 benefited from an extra day due to the leap year, which contributed approximately $1.5 billion in net sales. These factors suggest a potential slowdown in underlying growth momentum heading into the new year.

The Zacks Consensus Estimate for first-quarter 2025 net sales is pegged at $154.86 billion, indicating growth of 8.06% from the prior-year quarter’s reported figure. The Zacks Consensus Estimate for first-quarter 2025 earnings is pegged at $1.38 per share, which indicates a growth of 22.12% from the year-ago quarter. The figure has moved south by 3.5% over the past 30 days.

Segment Performance Shows Mixed Signals

Amazon Web Services ("AWS"), AMZN's cloud computing division, posted revenues of $28.8 billion in the fourth quarter, growing 19% year over year. While this marks a sequential improvement in growth rate, some analysts question whether this pace can be maintained given ongoing competitive pressures and customer optimization efforts. The segment's operating margin of 36.9% in fourth-quarter 2024, showed a slight sequential decline from the third quarter’s 38.1%. CEO Andy Jassy noted that supply chain constraints, including chip availability and power infrastructure limitations, could impact AWS growth in the near term.

The North America segment demonstrated solid performance with 10% revenue growth and an impressive 43% increase in operating income to $9.3 billion. International operations turned profitable with $1.3 billion in operating income against a loss in the year-ago quarter, suggesting improved operational efficiency across global markets. The company's advertising business continued its strong momentum, growing 18% year over year to $17.3 billion in quarterly revenues.

Valuation and Competitive Landscape

Trading at a forward 12-month Price-to-Sales (P/S) ratio of 3.44X, Amazon's valuation appears stretched compared to the Zacks Internet - Commerce industry average of 1.91X. While this premium reflects Amazon's market leadership and diverse revenue streams, it also raises the bar for future performance.

AMZN’s P/S F12M Ratio Depicts Stretched Valuation

In the cloud computing space, Microsoft MSFT Azure and Alphabet GOOGL-owned Google Cloud continue to gain market share, with Microsoft reporting 30% growth in its cloud business last quarter. Google Cloud's 26% growth also outpaced AWS' 19% expansion, suggesting intensifying competition in this crucial segment. Additionally, both competitors are making significant investments in AI infrastructure and capabilities, potentially challenging AWS' leadership position in enterprise cloud services.

Investment Considerations for 2025

Amazon's capital investments reached $26.3 billion in the fourth quarter, with management indicating this run rate will be "reasonably representative" of 2025 spending levels. The majority of this spending will support technology infrastructure, particularly for AWS and AI initiatives, including the development of custom chips like Trainium 2. While these investments position the company for long-term growth, they may pressure free cash flow and margins in the near term.

The company's focus on operational efficiency continues to yield results, with operating margins expanding across all segments. Amazon has rallied 38% in the past year, outperforming the Zacks Retail-Wholesale sector’s growth of 32.4%, on the back of exceptional business execution and groundbreaking AI innovations. The company’s strategic expansion of its Amazon Bedrock platform positions the tech giant as a frontrunner in the enterprise AI race.

1-Year Performance

However, management highlighted several risk factors for 2025, including foreign exchange volatility, uncertain global economic conditions, and potential changes in customer spending patterns. The planned heavy investment in AI infrastructure and data center capacity also introduces execution risk.

Investment Recommendation: Hold/Wait for Better Entry

While Amazon's long-term growth prospects remain attractive, given its leadership in e-commerce and cloud computing, along with emerging AI capabilities, current valuations and near-term headwinds suggest investors might benefit from waiting for a better entry point in 2025. The company's substantial capital expenditure plans, while necessary for future growth, could limit near-term stock appreciation. Additionally, the conservative first-quarter outlook and forex headwinds may create better buying opportunities later in the year.

Existing shareholders should consider holding their positions given Amazon's strong market position and continued operational improvements. The company's focus on efficiency, expanding margins and strategic investments in growth areas like AI and same-day delivery infrastructure demonstrate sound long-term planning. However, new investors might want to wait for either a pullback in share price or clearer evidence of accelerating growth before establishing positions.

Critical factors to monitor include AWS growth trajectory and margin trends, the success of AI initiatives (particularly custom chip adoption), the impact of global economic conditions on consumer spending, progress in operational efficiency initiatives, and foreign exchange movements. The company's ability to maintain its margin expansion while funding significant growth investments will be particularly important to watch.

Conclusion

While Amazon remains a compelling long-term investment given its market leadership and strategic initiatives, current market conditions, premium valuation and guidance suggest patience may be rewarded with better buying opportunities ahead. Investors should closely monitor quarterly results and management commentary throughout 2025 to identify more favorable entry points as the year progresses. AMZN currently carries a Zacks Rank #3 (Hold). You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Read Full Story »»»

DiscoverGold

Cathie Wood & Ark Invest's Buys 19,726 Shares of Amazon com Inc. (AMZN)
By: Ark Invest Daily | February 11, 2025

• Here's what moves @CathieDWood and ARK Investmade in the stock market today 2/11.



Read Full Story »»»

DiscoverGold

AMZN MC is OVER 2.4 TRILLION DOLLARS
Do you think they can handle 160 BILLION in DEBT?
In under $100.00
Hasn't hurt them so far......

$AMZN Total Debt (mrq) $158.53B

Amazon $AMZN Upgrades/Downgrades - Equity ratings changes direct from brokerage firms
By: Evan | February 7, 2025

• Rosenblatt today raised its price target on Amazon $AMZN to $287 up from $236 while maintaining its Buy rating

• Deutsche raised its price target on Amazon $AMZN to $287 up from $275 while maintaining its Buy rating

• BMO raised its price target on Amazon $AMZN to $280 up from $265 while maintaining its Outperform rating

• Canaccord raised its price target on Amazon $AMZN to $280 up from $265 while maintaining its Buy rating

• Stifel raised its price target on Amazon $AMZN to $275 up from $245 while maintaining its Buy rating

• UBS lowered its price target on Amazon $AMZN to $272 down from $275 while maintaining its Buy rating

• Benchmark raised its price target on Amazon $AMZN to $270 up from $265 while maintaining its Buy rating

• Truist raised its price target on Amazon $AMZN to $270 up from $265 while maintaining its Buy rating

• Piper Sandler raised its price target on Amazon $AMZN to $265 up from $225 while maintaining its Overweight rating

• RBC raised its price target on Amazon $AMZN to $265 up from $255 while maintaining its Outperform rating

• Barclays raised its price target on Amazon $AMZN to $265 up from $235 while maintaining its Overweight rating

• Oppenheimer raised its price target on Amazon $AMZN to $260 up from $230 while maintaining its Outperform rating

• Goldman Sachs raised its price target on Amazon $AMZN to $255 up from $240 while maintaining its Buy rating

• Wells Fargo lowered its price target on Amazon $AMZN to $207 down from $212 while maintaining its Equal Weight rating

Read Full Story »»»

DiscoverGold

Day order to buy shares at $228.75 ps filled. GLTA

PS: This raised my average cost to $178.42 ps

Amazon share price Double Bottom Breakdown on 7-Feb-2025. GLTA

Amazon reports better Q4 results, but soft revenue guidance weighs on stock
By: Investing.com | February 6, 2025

Amazon.com stock fell sharply after-hours Thursday after the Internet giant reported softer revenue guidance for the current quarter, offsetting fourth-quarter results that beat analysts' forecasts as the tech giant's cloud growth met expectations and growth in North America improved.

Amazon.com Inc (NASDAQ:AMZN) fell more than 5% in after-hours trading following the report.

For the three months ended Dec. 31, Amazon.com announced earnings per share of $1.86 on revenue of $187.8 billion. Analysts polled by Investing.com anticipated EPS of $1.47 on revenue of $187.33 billion.

“The holiday shopping season was the most successful yet for Amazon and we appreciate the support of our customers, selling partners, and employees who helped make it so,” said Andy Jassy, President and CEO, Amazon.

Amazon's North American business, which drives the bulk of growth, saw revenue climb 10% to $115.6B year-over-year in Q4 and margins jumped 8%, which some on Wall Street flagged as big reason for the bull case on the company.

Amazon had 8% EBIT margins in its North America segment, up from 5.9% in the prior quarter, which RBC said is a "continued proof point on the bull case and how global retail business can ramp with the help of higher margin 3p [third-party] services and advertising."

Amazon Web Services, its fast-growing cloud revenue segment, grew 19% to $28.8 billion in-line with analyst expectations.

For Q1, sales are expected to be $151 to $155.5 billion, missing estimates of $158.33B. The softer guidance comes as the company wrestles with a stronger dollar, forecasting a $2.1 billion drag on revenue.

Read Full Story »»»

DiscoverGold

Amazon $AMZN Just Reported Earnings: Double Beat
By: Evan | February 6, 2025

• AMAZON $AMZN JUST REPORTED EARNINGS

EPS of $1.86 beating expectations of $1.48
Revenue of $187.8B beating expectations of $187.2B

• Amazon $AMZN said next quarter it expects revenue next quarter between $151B-$155.5B below expectations of $158.5B

• Amazon reported AWS net sales of $28.79B below expectations of $28.82B

Read Full Story »»»

DiscoverGold

~bought 2/21 $300 calls @.08c 

Bought 2/21 $180 puts @.10c

Amazon set to pass Walmart in revenue for first time
https://www.cnbc.com/2025/02/06/amazon-set-to-pass-walmart-in-revenue-for-first-time.html

Buy Amazon Ahead of Earnings Today on Strong EPS Estimate Revisions
By: Zacks Investment Research | February 6, 2025

Global e-commerce giant Amazon.com Inc. (AMZN) is set to report fourth-quarter 2024 earnings results on Feb. 6, 2025, after the closing bell. The stock currently carries a Zacks Rank #2 (Buy) and has an Earnings ESP of +4.78%. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

Our research shows that for stocks with the combination of a Zacks Rank #3 (Hold) or better (Rank #1 or 2) and a positive Earnings ESP, the chance of an earnings beat is as high as 70%. These stocks are anticipated to appreciate after their earnings release. You can uncover the best stocks to buy or sell before they’re reported with our Earnings ESP Filter.

Factors to Consider

Amazon is gaining on solid Prime momentum owing to ultrafast delivery services and a strong content portfolio. Strengthening relationship with third-party sellers is a positive. The growing adoption of the AWS services portfolio is aiding AMZN’s cloud dominance. A robust advertising business is also contributing well. Amazon’s strong global presence remains a key growth driver.

Deepening focus on generative AI is a major plus. AMZN’s AWS is the largest cloud service provider beating Microsoft Corp.’s (MSFT) Azure and Alphabet Inc.’s (GOOGL) cloud services. AMZN reported record business in the 2024-25 holiday season in terms of both sales and items sold.

Also, the improving AI-powered Alexa business, along with robust smart home product offerings, is acting as a tailwind. Growing capabilities in grocery, pharmacy, healthcare and autonomous driving are the other positives. We expect 2024 net sales to increase 10.7% from 2023.

The chart below shows the price performance of AMZN compared with other “Magnificent 7” stocks in the past month.


Image Source: Zacks Investment Research

Robust Earnings Estimate Revisions for AMZN Stock

For fourth-quarter 2024, the Zacks Consensus Estimate currently shows revenues of $187.28 billion, suggesting an improvement of 10.2% year over year and earnings per share (EPS) of $1.52, indicating an increase of 50.5% year over year.

The Zacks Consensus Estimate for fourth-quarter 2024 earnings has improved 1.3% over the last 30 days. AMZN reported positive earnings surprises in the last four reported quarters with an average beat of 25.9%.

At present, the Zacks Consensus Estimate indicates a year-over-year increase of 10.9% and 79.3%, respectively, for revenues and EPS in 2024. The Zacks Consensus Estimate for 2024 earnings has improved 0.2% over the last 30 days.

Even after this upward revision, the current Zacks Consensus Estimate for 2025 revenues and EPS reflects an upside of 10.8% and 20.1%, respectively. The Zacks Consensus Estimate for 2025 earnings has improved 0.3% over the last 30 days. AMZN currently has a long-term (3-5 years) EPS growth rate of 28.2%, well above the S&P 500’s long-term EPS growth rate of 12.4%.


Image Source: Zacks Investment Research

Solid Short-Term Price Upside Potential for AMZN Shares

AMZN has a return on equity of 22.41% compared with -4.62% of the industry and 16.88% of the S&P 500 Index. The short-term average price target of brokerage firms for the stock represents an increase of 6.1% from the last closing price of $236.17. The brokerage target price is currently in the range of $212-$306. This indicates a maximum upside of 29.5% and a maximum downside of 10.2%.


Image Source: Zacks Investment Research

Read Full Story »»»

DiscoverGold

Amazon $AMZN Aggressive $1.5 Million OTM 1DTE Call
By: Cheddar Flow | February 6, 2025

• $AMZN Aggressive $1.5M OTM 1DTE Call

This whale expects a quick move

*Above the Ask*



Read Full Story »»»

DiscoverGold

$AMZN Is Amazon good value ahead of Thursday's Q4 earnings report?
By: TrendSpider | February 3, 2025

• Is Amazon good value ahead of Thursday's Q4 earnings report? $AMZN



Read Full Story »»»

DiscoverGold

The best chart out of the big 7. Can't be too bearish with AMZN 

Cathie Wood & Ark Invest's Buys 41,338 Shares of Amazon com Inc. (AMZN)
By: Ark Invest Daily | January 28, 2025

• Here's what moves Cathie Wood and Ark Invest made in the stock market today 1/28.



Read Full Story »»»

DiscoverGold

Cathie Wood & Ark Invest's Buys 7,461 Shares of Amazon com Inc. (AMZN)
By: Ark Invest Daily | January 28, 2025

• Cathie Wood and Ark Invest's trade activity from 1/27.



Read Full Story »»»

DiscoverGold

Amazon share price Double Top Breakout on 28-Jan-2025. GLTA

KEY REVERSAL WEEK ALERT! And right after the gap filled Monday morning

AMZN new 52/high

$AMZN Flow is getting super active here
By: Cheddar Flow | January 27, 2025

• $AMZN Flow is getting super active here.



Read Full Story »»»

DiscoverGold

$AMZN *Huge* $7.5 Million OTM Call Sell
By: Cheddar Flow | January 27, 2025

• $AMZN Huge $7.5 Million OTM Call Sell

This whale sold the order to open (Vol>OI) and wants to collect the premium on these contracts

*At the Bid*



Read Full Story »»»

DiscoverGold

$AMZN - Has that Roof-Line in view...
By: Sahara | January 27, 2025

• $AMZN - Has that Roof-Line in view...



Read Full Story »»»

DiscoverGold

AMZN 10Q due 1/31

Amazon $AMZN - Broke out and closed the week at a new all time high...
By: CyclesFan | January 25, 2025

• $AMZN - Broke out and closed the week at a new all time high. The next target is the 1.618 extension of the 2022 bear market at 255.



Read Full Story »»»

DiscoverGold

$AMZN *Size* $8.4 Million Calls Just Hit the Tape
By: Cheddar Flow | January 24, 2025

• MASSIVE $AMZN & $META Calls Just Hit the Tape ($10M+)

*Above the Ask*



Read Full Story »»»

DiscoverGold

AMZN, new 52 high

AWS and Booz Allen Announce Expanded Partnership to Speed Digital Transformation for U.S. Federal Agencies
January 24 2025 - 6:45AM
Business Wire
Amazon Web Services (AWS), an Amazon.com, Inc. company (NASDAQ: AMZN), and Booz Allen Hamilton (NYSE: BAH) today announced an expanded partnership and strategic collaboration agreement to accelerate and improve technology outcomes and efficiencies for the U.S. government. Working together, the companies will develop and market solutions to help federal agencies drive innovation, speed decision-making, reduce costs, and scale advanced technologies across intelligence, defense, civil, and commercial missions.
DOGE DOGE DOGE DOGE

AMZN were a SMART place for those who parked some of their CASH when AMZN was TRADING below $100.00
They would have NEVER gotten those RETURNS in a CD......

Some notable puts starting to roll in on $AMZN
By: Cheddar Flow | January 22, 2025

• Some notable puts starting to roll in on $SPY & $AMZN

Possible hedges after the upside this week.



Read Full Story »»»

DiscoverGold

$AMZN - The recent pullback came after hitting the 1.618 extension of the July-August correction at 232...
By: CyclesFan | January 21, 2025

• $AMZN - The recent pullback came after hitting the 1.618 extension of the July-August correction at 232. We're back to the December top. A breakout above 232 would take it to the 1.618 extension of the 2022 bear market at 255. A failure at 232 may lead to a bigger correction.



Read Full Story »»»

DiscoverGold

Amazon $AMZN has been teasing this flag for so long now...
By: TrendSpider | January 18, 2025

• Amazon has been teasing this flag for so long now...

JUST DO IT ALREADY. $AMZN



Read Full Story »»»

DiscoverGold

Amazon share price BEAR TRAP on 17-Jan-2025.GLTA

Today Amazon com Inc. (AMZN) is the best performer in the DJIA
By: Thom Hartle | January 17, 2025

• Today (8:38 CST), the best performer in the DJIA is Amazon, Inc. AMZN.



Read Full Story »»»

DiscoverGold

Amazon Stock Could Swing Back Toward Highs
By: Schaeffer's Investment Research | January 15, 2025

• Amazon stock has pulled back to its bullish 50-day moving average

• The stock hit a record high one month ago

Tech giant Amazon.com Inc (NASDAQ:AMZN) has been hanging around the $218 level since pulling back from its recent Dec. 16 record high of $233. The stock could soon get a lift from a historically bullish trendline, however.

Per Schaeffer's Senior Quantitative Analyst Rocky White, AMZN has come within striking distance of its 50-day moving average after a lengthy period above it (defined by White as 80% of the time over the past two months and 8 of the last 10 trading days). This has occurred five other times over the last three years, after which the stock was higher one month later 80% of the time with an average 5.2% gain.

Plus, the stock's 14-day relative strength index (RSI) of 37.9 is nearing "oversold" territory, which is typically indicative of a short-term bounce.



Read Full Story »»»

DiscoverGold

Amazon Forecast – Major Stocks Look to Move Higher in Premarket
By: Christopher Lewis | January 14, 2025

• AMZN Technical Analysis

Amazon is slightly higher in pre-market trading, but it’s probably worth noting that Amazon is still basically at the bottom of a consolidation range. It really hasn’t taken the brunt of the selling pressure like some other stocks may have. You could make an argument for $215 being an area that you have to watch, due to the previous swing high, the 50-day EMA, and the fact that it has, at least so far, offered a little bit of support, maybe based on market memory, who knows?

But at this point in time, it does look like it’s going to jump a little bit at the open, not much, but then again, it didn’t sell off like some of the other big names that we follow here. The uptrend is still very much intact when it comes to Amazon.



Read Full Story »»»

DiscoverGold

$AMZN Still one of the most constructive bull setups in the market right now
By: TrendSpider | January 11, 2025

• Still one of the most constructive bull setups in the market right now. $AMZN



Read Full Story »»»

DiscoverGold

Amazon.com (AMZN) Expands Digital Advertising Offerings
By: Schaeffer's Investment Research | January 9, 2025

• AMZN finished nine of the past 10 years higher

• The stock is starting 2025 near all-time highs

Amazon.com Inc (NASDAQ:AMZN) continues to revolutionize the digital advertising space with its new Amazon Retail Ad Service, allowing U.S. retailers to integrate its ad technology directly onto their websites. More specifically, the service enables brands to place "contextually relevant ads" on search results and product pages.

Shares of the tech behemoth have shown resilience despite broader market volatility. AMZN finished 2024 with a 44.4% gain, marking its ninth positive year in the last decade. The equity is off to a decent start in 2025, hovering just below its Dec. 16, all-time high of $233 with support at the $220 level.

Despite this strong performance, short-term options traders still favor puts. This is per Amazon.com stock's Schaeffer's put/call open interest ratio (SOIR) of 0.85, which sits higher than 74% of readings from the past year. An unwinding of this pessimism could provide additional tailwinds for AMZN.

Read Full Story »»»

DiscoverGold