NEW
YORK and TOKYO,
March 14,
2025 /PRNewswire/ -- Mediagene Inc.("the Company"), a
group company of TNL Mediagene (NASDAQ: TNMG), has announced its
"Brandformance Strategy" to maximize the appeal of advertisers'
products by leveraging its strong media engagement and content
creative capabilities. The strategy leverages the Company's
industry-leading media, content and creative capabilities and our
industry-leading knowledge of content commerce. By taking full
advantage of methods that drive changes in consumer behavior, the
Company aims to achieve higher advertising performance.
What is "Brandformance"?
At Mediagene, the Company defines "Brandformance" as an approach
that contributes to branding and results in improved
performance.
To maximize the effectiveness of performance measures, the
Company simultaneously develops brand content measures that not
only increase the number of users considering a purchase, but also
play a role in increasing their desire to buy. Through this
approach, the Company aims to improve the overall effectiveness of
performance measures and increase the efficiency of its
efforts.
Mediagene's 3 Strengths
The key to brand performance is "content power and analytical
power", and the following three strengths of Mediagene support
this.
1. Trusted media brand
Mediagene has established
credibility as a media company by accumulating authentic content
from the reader's perspective over many years. This not only helps
with brand awareness, but also helps drive user purchases.
2. Creates easy-to-understand content that leverages
expertise
The Company produces easy-to-understand content
that is tailored to the target audience without using too many
technical terms. By increasing user understanding, Mediagene
effectively communicates the value of the advertiser's product.
3. Compelling problem framing and solution stories
The
Company designs stories around the themes of "what problem can be
solved" and "who will benefit". The context of each medium is used
to best engage each audience.
Content Strategy to Drive Purchases
Mediagene's content can be used to drive everything from
awareness to purchase. In addition, by taking advantage of the
characteristics of each medium, the Company can engage users with
original content.
For more information about Brandformance, please see below
(Japanese only):
https://www.mediagene.co.jp/brand-formance
About TNL Mediagene
TNL Mediagene (NASDAQ: TNMG), a Cayman
Islands-registered company, is the product of the
May 2023 merger of Taiwan's The News Lens Co. and Japan's Mediagene Inc., two leading,
independent digital-media groups. Its business includes original
and licensed media brands in Chinese, Japanese and English, across
a range of subjects, including news, business, technology, science,
food, sports and lifestyle; AI-powered advertising and marketing
technology platforms in demand by agencies; and e-commerce and
creative solutions. It takes pride in its political neutrality, its
reach with younger audiences, and its quality. The company has
about 550 employees across Asia,
with offices in Japan,
Taiwan and Hong
Kong. https://www.tnlmediagene.com/
About Mediagene Inc.
Mediagene operates a total of 17
brands, including 14 media tailored for specific target communities
and 3 commerce services. Its portfolio features Business Insider
Japan, offering economic news for millennials; Gizmodo Japan, which
covers tech and new products; Mashing Up, a community-driven media
focused on fostering an inclusive future; and Machi-ya, a
crowdfunding service specializing in gadgets.
https://www.mediagene.co.jp/en/
Cautionary Statement Regarding Forward-Looking Statements
This press release contains forward-looking statements within
the meaning of Section 27A of the Securities Act of 1933, as
amended, and Section 21E of the Securities Exchange Act of 1934, as
amended, that are based on beliefs and assumptions and on
information currently available to TNL Mediagene. In some cases,
you can identify forward-looking statements by the following words:
"may," "will," "could," "would," "should," "expect," "intend,"
"plan," "anticipate," "believe," "estimate," "predict," "project,"
"potential," "continue," "ongoing," "target," "seek" or the
negative or plural of these words, or other similar expressions
that are predictions or indicate future events or prospects,
although not all forward-looking statements contain these words.
Any statements that refer to expectations, projections or other
characterizations of future events or circumstances, including
strategies or plans, are also forward-looking statements. These
statements involve risks, uncertainties and other factors that may
cause actual results, levels of activity, performance or
achievements to be materially different from those expressed or
implied by these forward-looking statements. Forward-looking
statements in this communication or elsewhere speak only as of the
date made. New uncertainties and risks arise from time to time, and
it is impossible for TNL Mediagene to predict these events or how
they may affect TNL Mediagene. In addition, risks and uncertainties
are described in TNL Mediagene's filings with the Securities and
Exchange Commission. These filings may identify and address other
important risks and uncertainties that could cause actual events
and results to differ materially from those contained in the
forward-looking statements. TNL Mediagene cannot assure you that
the forward-looking statements in this communication will prove to
be accurate. There may be additional risks that TNL Mediagene
presently does not know or that TNL Mediagene currently does not
believe are immaterial that could also cause actual results to
differ from those contained in the forward-looking statements. In
light of the significant uncertainties in these forward-looking
statements, you should not regard these statements as a
representation or warranty by TNL Mediagene, its directors,
officers or employees or any other person. Except as required by
applicable law, TNL Mediagene does not have any duty to, and does
not intend to, update or revise the forward-looking statements in
this communication or elsewhere after the date of this
communication. You should, therefore, not rely on these
forward-looking statements as representing the views of TNL
Mediagene as of any date subsequent to the date of this
communication.
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SOURCE TNL Mediagene
