SAN FRANCISCO, March 26, 2020 /PRNewswire/ -- KIN THE LABEL
accessory designers, Sara Brady and
Ashley Cornil, today announced that
they are launching a PAY IT FORWARD campaign. This initiative puts
KIN THE LABEL (KIN) in a position to help those affected by the
COVID-19 virus by offering their customers a 20% discount on their
website and paying a portion of the savings forward to a charity at
the center of this crisis: Direct Relief. This campaign underscores
KIN's commitment to sustainable fashion and the people who help
support this industry.
"The significance of this pandemic will have a lasting effect on
our families, communities, and economies," says founding partner
Ashley Cornil. "This new reality in
which we find ourselves is uncomfortable and scary, but as we move
through this a day at a time there is a silver lining to it all.
Putting our needs aside for the greater good can only bring us
closer together as a family, community, and nation."
KIN is committed to doing right by the people they work with and
the places they source from.
"We've always been a proud U.S.-made brand. And in uncertain
times like these, we can't help but think the U.S. stands for us,"
says Sara. "We are focused on how our brand and product affect
people and how it makes them feel. Right now, people feel fearful,
overwhelmed, and scared. Yes, fashion is a fleeting business but at
its core, it's a way to express yourself. It gives confidence and
makes you feel good. And I think we can all use a little bit of
this right now."
KIN THE LABEL has been producing hats since 2014. What began as
a weekend workshop in millinery, soon turned into a hobby of
blocking hats out of the sisters' city garage. Not long after, the
brand was born. KIN brings to life the ease of California cool and city sophistication. In
their latest line of packable straw hats, KIN focuses on hats that
are designed to go where you go. Their hats aren't just made for
vacation but rather everyday adventures.
About KIN THE LABEL
Based in San Francisco, KIN THE
LABEL was founded in 2014 by twin sisters Ashley Cornil and Sara
Brady. KIN hats are made in an employee-owned, U.S.-based
factory that has been making hats for 150 years. Their U.S. made
hats are beautifully crafted by experienced hands-80 if you're
counting- and go through 40 steps to complete. KIN believes in
fewer things of better quality.
For more information about KIN THE LABEL, visit its website at
1782 Filbert Street
San Francisco, CA 94123
www.kinlabel.com | @kin_thelabel
Media contact: Michael D.
email@example.com / 415-793-9893
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SOURCE KIN THE LABEL