Ethos Asset Management Inc., USA Announces Deal with Meat Alimentos e Servicos Ltda., Brazil to Expand ‘General Prime Burger’ Restaurants and Develop a New Brand in Brazil
January 22 2022 - 6:13AM
Business Wire
Partnership Provides Long Term Financing to Meat Alimentos,
enabling the business to expand its production capacity and launch
a new burger chain brand, expanding current operations from five
outlets to twenty-three by 2023.
ETHOS ASSET MANAGEMENT INC USA, announced a new long-term
financing partnership with Meat Alimentos e Servicos Ltda., a
successful food retail company with a team of more than 16 years’
experience in Sao Paulo, Brazil. Meat Alimentos will implement a
range of store types to serve all regions of the country with an
initial capital investment of US$5.76 million.
Carlos Santos, President, and CEO of Ethos stated, “We
are excited to be partner with Meat Alimentos e Servicos Ltda., an
experienced food retailer in Brazil. We were fascinated by the
passion and vision of Marcelo Soares da Silva, CEO of Meat
Alimentos, his expansion plans for the “General Prime Burger” and
ambition to launch a new restaurant brand in other markets. Mr Da
Silva and his dedicated team carried out extensive research and
studied the impact of Covid19 on the Brazilian fast-food market to
create a high level business plan and implementation strategy given
the new opportunities that are emerging. New partners will be
supporting the new brand and will increase the skill set and
expertise of the leadership and governance teams. We are especially
pleased to be able to continue our investments in Brazil. In
particular, our investment will enable further job creation and
career opportunities for local and national communities within the
outlets and supply chain at this challenging time as Brazil emerges
from the Covid19 pandemic.”
Mr. Marcelo Soares da Silva, CEO of Meat Alimentos e Servicos
Ltda., said, “We are sure that we have found the ideal
partnership for our expansion strategy throughout the national
territory, which was strategically designed and planned thinking
about this new post-pandemic moment, respecting the current needs
of consumers, whether in person service or by delivery, but always
preserving the quality of our products and services already
recognized in our segment.
“I thank Mr. Carlos Santos and his team for their trust and
dedication to our project, as well as our consultant and advisor
Mr. Perminio Moreira for the support provided.
“Ethos Asset Management represents a great alternative to what
we find in the Brazilian financial system, allowing several
Brazilian entrepreneurs to plan their future with their support, as
we have good projects to make our country's growth possible and
this model provides fundamental support for this!”
Mr. Perminio Moreira, said, “As a Consultant and Adviser
of Grupo Meat Alimentos I express my compliments to ETHOS and Meat
Alimentos for the partnership. I know the effort involved on both
sides to reach the conclusion of this issue. I am sure that we are
breaking a paradigm with this form of financing and such favorable
conditions for the current Brazilian market for this type of
operations.
“As a Consultant and Advisor to some retail companies in Brazil,
I express my recognition to Ethos Asset Management in that retail
and industry will have a great partner to present and evolve in the
expansion and development of large businesses.
“Congratulations to everyone who helped and participated to get
us here”.
Mayra Fonseca Couto, Ethos Executive Director, South
America, said, “The partnership with Meat Alimentos e Serviços
Ltda is significant for Ethos in terms of diversification of our
Group's investments and will allow us to foster a segment that was
strongly affected by the effects of the pandemic, generating job
opportunities directly and indirectly. The Meat Alimentos expansion
project at such a difficult moment in the economy shows the
resilience of Mr. Perminio Moreira and Mr. Marcelo Soares, and the
excellence in managing the business that has already exceeded 16
years. Just like our new partners, Ethos is optimistic and believes
in the economic recovery of the Brazilian economy.”
About Ethos Asset Management:
Ethos Asset Management (Ethos) is an independent, US-based
company with a global reach in resource mobilization and project
financing.
For more information about Ethos Asset Management, please visit
https://www.ethosasset.com/.
About Meat Alimentos:
A company in the gastronomy sector, headquartered in São Paulo
with restaurants located in Shopping Centres and in different parts
of the city.
For more information about Meat Alimentos, visit
https://gpmnasuacasa.com.br/
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220122005022/en/
Meat Alimentos Mr. Marcelo Soares da Silva, CEO;
marcelo.soares@ekko.com.br
Ethos Contact: Mayra Fonseca Couto, Executive Director,
South America; info@ethosasset.com