RESTON, Va., Sept. 8, 2021 /PRNewswire/ -- Comscore
(Nasdaq: SCOR), a trusted partner for planning, transacting and
evaluating media across platforms, today announced an agreement to
provide Fuse Media, a Latino-owned entertainment company, with
Comscore's National TV audience measurement for their linear Fuse
channel. Under the multi-year agreement Comscore will provide Fuse
with access to Comscore TV, Comscore's next generation audience
measurement service.
With programming that unites cultures through colorful
storytelling – including originals such as Made From
Scratch, Shine True, and the Emmy, Imagen and Peabody
award-winning Fuse Docs and popular Fuse Films
franchises - Fuse celebrates our blended America. In addition to
the linear Fuse channel, the minority owned and managed Fuse Media
also serves its millennial and Gen Z audience through a portfolio
of streaming and television brands including Fuse+, Fuse Backstage,
Fuse Beat, FM (Fuse Music), Fuse Sweat and fuse.tv.
"We are thrilled to partner with Fuse Media on National TV
measurement," said Carol Hinnant,
Chief Revenue Officer, Comscore. "This agreement underscores
Comscore's reputation as a trusted third-party benchmark of
consumer behavior, and we look forward to providing the Fuse
team with meaningful, stable insights that enable them to fully
understand and better serve their audience."
"Comscore's stable, granular TV measurement will help Fuse
continue to differentiate itself as a premier destination for a
diverse and multicultural audience," said Fernando Romero, Head of Sales, Fuse Media. "We
are excited to partner with the Comscore team to help drive a
multi-currency marketplace."
Comscore has more than a decade of experience measuring
television viewership from the return path devices across tens of
millions of households in all local markets. Comscore is also a
leader in instrumenting change in the television measurement by
enabling the adoption of advanced audiences and the move to
impressions, which allow the industry to go beyond age and gender
to evaluate based on the consumer behaviors, interests and
lifestyles. This enables TV stations, networks, advertisers,
agencies and media companies at both local and national levels to
effectively reach their ideal audiences and to maximize their
revenues.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more, visit
www.comscore.com.
About Fuse Media
Fuse Media is a Latino-owned,
multicultural focused, multiplatform entertainment company. It
unites cultures through colorful storytelling that celebrates our
blended America. The minority owned and managed company serves its
millennial and Gen Z audience through a portfolio of streaming and
television brands including Fuse, Fuse+, Fuse Backstage, Fuse Beat,
FM (Fuse Music), Fuse Sweat and fuse.tv. Fuse Media also
operates the Fuse Content Studio, its in-house production and
distribution arm, as well as a growing branded content and live
events business. For more information,
visit www.fusepress.tv.
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SOURCE Comscore