TORONTO, Aug. 5, 2020 /CNW/ - CIBC (TSX: CM) (NYSE:
CM) today announced it has selected Salesforce as its enterprise
platform for customer relationship management (CRM) as it continues
to transform the banking experience for millions of CIBC clients.
The announcement is one more example of CIBC's commitment to
continuous transformation that includes investments to further
simplify the bank, with a focus on end-to-end digitization,
advanced analytics, and speed to market.
"Our investment in the Salesforce platform is foundational to
accelerating our transformation mandate, ensuring we provide a
modern, streamlined and differentiated experience for our clients,"
said Christina Kramer, Group Head,
Technology, Infrastructure and Innovation at CIBC. "At a time when
demand for digital banking is rising sharply, investing in our
technology to provide an integrated multi-channel experience is
part of our long-term technology architecture roadmap that is key
to transforming our business to meet the changing needs of our
clients and teams."
Under the multi-year agreement, CIBC will deploy Salesforce
Customer 360 to further bring the full capabilities of the bank to
more clients through tailored financial advice, service and
solutions at every touchpoint. CIBC will also leverage other key
technologies in Salesforce's portfolio, including Sales Cloud and
Service Cloud for a holistic view of client interactions, and
Einstein Analytics for intelligent and customized data
insights.
CIBC will be leveraging the Salesforce platform across all of
its channels to support diverse client needs. CIBC Capital Markets
has been using Salesforce since 2008 to support client servicing
and advice to corporate and institutional clients. The new
agreement will further help strengthen CIBC's CRM capabilities for
its clients and teams across North
America.
"The financial services industry has not been immune from the
demands that a new era of technology and consumer expectations has
placed upon businesses. Today's consumers and business owners
expect personalized advice and solutions as they plan for their
financial futures," said Rohit
Mahna, Senior Vice President and General Manager of
Financial Services, Salesforce. "We look forward to working with
CIBC as they deliver a modern banking experience to CIBC
clients."
About CIBC
CIBC is a leading North American financial institution with 10
million personal banking, business, public sector and institutional
clients. Across Personal and Business Banking, Commercial Banking
and Wealth Management, and Capital Markets businesses, CIBC offers
a full range of advice, solutions and services through its leading
digital banking network, and locations across Canada with
offices in the United States and around the world.
Ongoing news releases and more information about CIBC can
be found at www.cibc.com/en/about-cibc/media-centre.html.
About Salesforce
Salesforce is the global leader in Customer Relationship
Management (CRM), bringing companies closer to their customers in
the digital age. Founded in 1999, Salesforce enables companies of
every size and industry to take advantage of powerful technologies
– cloud, mobile, social, internet of things, artificial
intelligence, voice and blockchain – to create a 360° view of their
customers. For more information about Salesforce (NYSE: CRM), visit
www.salesforce.com
SOURCE CIBC