AALBORG, Denmark, April 21, 2021 /PRNewswire/ -- Asetek A/S today
announced that ASUS has introduced the second generation of ROG
Ryujin all-in-one CPU coolers for high-end DIY gaming PC's with
Asetek's most advanced liquid cooling technology. The introduction
of new ASUS ROG CPU coolers will be accompanied by an expanded
series of co-branding activities widening the market reach and
Asetek's positioning with competitive and committed gamers and
enthusiasts. In addition to Asetek branding on the retail
box, product web sites and social media, the launch of the ROG
Ryujin II 240/360 RGB CPU coolers will leverage additional new
collateral including an ROG video featuring "Cooled by Asetek" at
the pump section, Asetek unboxing video, and co-sponsored giveaway
promotion to drive awareness, visibility and excitement in the
community.
ASUS ROG became an Asetek Gaming and Enthusiast OEM in mid-2018
and has been a leading partner in developing Asetek's
brand-behind-the-brand initiatives since 2019. Today, ASUS ROG is
one of the company's top three Gaming and Enthusiast OEMs.
"We have developed a strong relationship with ASUS which has
been at the vanguard of Asetek's co-branding initiatives. We are
therefore very pleased to support their growth as one of our
leading Gaming and Enthusiast OEMs by developing products with
performance, quality and reliability at their core to meet demand
from competitive and committed gamers and enthusiasts," says André
Sloth Eriksen, the CEO of Asetek.
To learn more about Asetek liquid cooling and to read the ROG
Ryujin II press release, please visit www.asetek.com. You can visit
the ROG Ryujin web page to learn more about ROG Ryujin II
240/360.
For further information, please contact:
CEO and Founder André S. Eriksen
+45 2125 7076, email: ceo@asetek.com
About Asetek
Asetek, the creator of the all-in-one liquid cooler, is the
global leader for liquid cooling solutions for high performance
gaming and enthusiast PCs, and environmentally aware data centers.
Founded in 2000, Asetek is headquartered in Denmark and has operations in China, Taiwan
and the United States. Asetek is
listed on the Oslo Stock Exchange (ASTK.OL).
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SOURCE Asetek