TULLAHOMA, Tenn., June 14, 2021 /PRNewswire/ -- Over the years,
Cascade Hollow Distilling Co., nestled in the hills of Tullahoma, TN has become a whisky lover's
paradise, where the team is constantly striving to provide drinkers
with the best whisky imaginable. In time for National Bourbon Day
today, George Dickel is excited to announce the newest release from
the award-winning Cascade Hollow Distillery – Dickel Bourbon – a permanent offering that's
been aged 8 years.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8911051-george-dickel-announces-launch-dickel-bourbon/
For Cascade Hollow Distilling Co.'s General Manager and
Distiller, Nicole Austin, creating
Dickel Bourbon was an opportunity to
showcase the amazing, mature whiskies at the distillery. At the
same time, it allowed the brand to give a home to those barrels
that leaned into more traditional bourbon notes and did not express
the Tennessee Whiskey tasting characteristics found in the rest of
the George Dickel offerings. When she was creating the ultimate
blend for Dickel Bourbon, Nicole
sampled thousands of barrels in the distillery's inventory before
selecting the final liquid. The result is a handcrafted,
small-batch bourbon that's been blended to perfection.
"At Cascade Hollow, we have a lot of whiskies that exemplify the
Tennessee Whiskey style, but we also have inventory that has a lot
more in common with bourbon as we understand it in America," said
Nicole Austin, General Manager and
Distiller at Cascade Hollow Distilling Co. "Dickel Bourbon is an opportunity for us to
finally share this quality liquid with the rest of the world. I'm
particularly proud that we have the kind of mature whisky inventory
that can deliver an 8-year-old bourbon. As a style, bourbon is
meant to be more approachable and balanced, and Dickel Bourbon is a great entry point into our
whole portfolio."
Dickel Bourbon boasts sweet
initial notes of vanilla leading into bright hints of cherry and
orange before being balanced by almond toffee and oak. While the
liquid is approachable and balanced, it does also have some
complexity due to it being aged 8 years. At 90 proof, bourbon fans
can best enjoy Dickel Bourbon neat
or on the rocks, in addition to mixing it into some of their
favorite cocktails like an Old Fashioned.
While many of the brand's Tennessee Whiskeys also meet the
criteria to be called bourbons, George Dickel will continue to
label its other permanent offerings as Tennessee Whiskey since the
liquid's bold tasting characteristics are more closely related to
that style. On the other hand, Nicole and the team chose to label
Dickel Bourbon as a bourbon due to
the final liquid offering a perfectly balanced combination of
vanilla, oak, fruit and spice – the tasting profile most closely
associated with traditional bourbon – without any one of them
rising above the other.
George Dickel has a proven track record of producing quality
whiskies that consumers trust. Since Nicole joined the team in
2018, Cascade Hollow Distilling Co. has produced a variety of
award-winning whiskies under her leadership - including both
releases of George Dickel Bottled in Bond, George Dickel
15-Year-Old Single Barrel, and the Cascade Moon Whisky series. The
brand's George Dickel Bottled in Bond (Distilling Season Fall 2008)
was recently awarded the prestigious Double Gold at the 2021 San
Francisco International Spirits Competition last month.
Like the other variants in the George Dickel portfolio,
Dickel Bourbon has a mash bill of
84% corn, 8% rye and 8% malted barley. Beginning this month, the
new Dickel Bourbon will begin
rolling out in select markets across the nation for consumers to
purchase at their local liquor stores for a suggested retail price
of $32.99.
As with all the whiskies in the George Dickel family, your
friends at Cascade Hollow encourage you to sip this new offering
the same way it's made – slowly and responsibly.
Dickel Bourbon Old Fashioned Recipe
- 1.5 oz Dickel Bourbon
- 1 tsp. sugar
- 0.25 oz. bitters
- 1 splash water
Muddle sugar with bitters and water and add Recipe No. 12. Shake
with ice and pour into an old fashioned glass. Garnish with orange
slice.
ABOUT GEORGE DICKEL
Since 1870, the fine folks at
Cascade Hollow have honored George Dickel's dream of crafting the
smoothest Tennessee whisky around.
Today, 150 years later, we're still making award-winning whisky at
our historic distillery in Tullahoma,
TN. Tucked away in the Tennessee hills and surrounded by 600
protected acres of forest and crystal-fresh springs, Cascade Hollow
has always been our home. Led by General Manager and Distiller
Nicole Austin, the team at Cascade Hollow Distilling Co. continue
the tradition of producing smooth sippin' whisky through high
standards of authenticity and craftsmanship. A proud member of the
Tennessee Whiskey Trail, we invite you to visit our home and learn
more about how we make George Dickel Tennessee Whisky. For more
information, go to www.GeorgeDickel.com or check out @georgedickel
on Facebook or Instagram. Your friends at Cascade Hollow remind you
to always drink responsibly.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage alcohol
with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and
Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow us on Twitter
and Instagram for news and information about Diageo North America:
@Diageo_NA.
CONTACT: Caroline Boger,
704-644-6901
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