Superdry plc (SDRY) 
Superdry plc: Director/PDMR Shareholding 
14-Apr-2021 / 14:00 GMT/BST 
Dissemination of a Regulatory Announcement, transmitted by EQS Group. 
The issuer is solely responsible for the content of this announcement. 
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SuperdryPlc 
 
('Superdry' or 'the Company') 
 
14 April 2021 
 
Notification and public disclosure of transactions by persons discharging managerial responsibilities ('PDMR') and 
persons closely associated with them ('PCA') 
 
On 13 April 2021, the following transactions by PDMRs took place in relation to Superdry's Share Incentive Plan 
('SIP'). The SIP is an all-employee trust arrangement approved by HM Revenue and Customs, under which employees are 
able to buy shares in the Company of 5 pence each ('Ordinary Shares'), using deductions from salary in each calendar 
month ('Partnership Shares'), and receive allocations of matching free Ordinary Shares ('Matching Shares'). 
 
Details of the number of Partnership Shares purchased by the PDMRs at a price of GBP2.593 per Ordinary Share, and the 
number of Matching Shares allocated by the SIP Trustees to the PDMRs for no consideration, are set out against their 
names in the table below. 
 
Name / Position of PDMR                                      Number of          Number of 
                                                             Partnership Shares Matching Shares 
Phil Dickinson - Creative Director                           58                 5 
Gordon Knox - Business Transformation and Logistics Director 58                 5 
Jon Wragg - Wholesale and E-Commerce Director                58                 5 

The PDMRs notified the Company of the above transactions on 14 April 2021.

The Company makes this announcement, including the notification(s) below, in accordance with the requirements of the EU Market Abuse Regulation.

              Details of the person discharging managerial responsibilities / person closely associated 
1 
 
              Name                                                 1. Phil Dickinson 
a                                                                  2. Gordon Knox 
                                                                   3. Jon Wragg 
 
2             Reason for the notification 
 
                                                                   1. Creative Director 
              Position/status 
                                                                   2. Business Transformation and Logistics Director 
a 
                                                                   3. Wholesale and E-Commerce Director 
 
 
              Initial notification /Amendment 
b                                                                  Initial Notification 
 
              Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction 
3             monitor 
 
              Name 
a                                                                  Superdry Plc 
 
              LEI 
b                                                                  213800GAQMT2WL7BW361 
 
4             Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of 
              transaction; (iii) each date; and (iv) each place where transactions have been conducted 
 
 
              Description of the financial instrument, type of     Ordinary shares of 5 pence each 
              instrument 
 
 
a 
              Identification code 
                                                                   ISIN: GB00B60BD277 
 
 
              Nature of the transaction                            Purchase and allocation of Partnership and Matching 
                                                                   Shares (no consideration), respectively, under the 
b                                                                  Superdry Share Incentive Plan. 
 
                                                                   Price(s) 
                                                                                                 Volume(s) 
              Price(s) and volume(s)                               1.GBP2.593+nil 
                                                                                                 1.58+5 
c                                                                  2.GBP2.593+nil 
                                                                                                 2.58+5 
                                                                   3.GBP2.593+nil 
                                                                                                 3.58+5 
 
                                                                   Price(s)                      Volume(s) 
                                                                   1.GBP150.39                     1.63 
              Aggregated information 
d                                                                  2.GBP150.39                     2.63 
 
                                                                   3.GBP150.39                     3.63 
 
              Date of the transaction 
e                                                                  13 April 2021 
 
              Place of the transaction 
f                                                                  London Stock Exchange (XLON) 
 
For further information: 
 
Superdry plc 
Ruth Daniels 
Group General Counsel 
and Company Secretary 
+44 (0) 1242 586643 ----------------------------------------------------------------------------------------------------------------------- 
ISIN:          GB00B60BD277 
Category Code: DSH 
TIDM:          SDRY 
LEI Code:      213800GAQMT2WL7BW361 
Sequence No.:  99104 
EQS News ID:   1184759 
 
End of Announcement  EQS News Service 
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(END) Dow Jones Newswires

April 14, 2021 09:00 ET (13:00 GMT)