The iconic LIBRE fragrance family from YSL Beauty welcomes a
blazing new addition this season. Prepare for LIBRE FLOWERS & FLAMES, a captivating scent
inspired by the resilient beauty of the desert lily and embodying a
spirit of fearless femininity.
PARIS, July 29, 2024 /PRNewswire/ -- YSL Beauty is
thrilled to announce the launch of LIBRE
FLOWERS & FLAMES, a captivating new fragrance that
embodies the brand's signature blend of edgy femininity and
unrestrained passion. This latest addition to the iconic LIBRE
collection draws inspiration from the desert lily, a flower
celebrated for its resilience and ability to thrive in the most
unforgiving landscapes.
Master Perfumers Anne Flipo and Carlos Benaïm have reimagined
the LIBRE structure with a new floral sensuality, the hottest
way. A unique desert lily accord blends with a sunkissed coco palm
flower accord crafted exclusively for YSL Beauty. These warm and
spicy floral accords add a captivating new dimension to the
fragrance, intertwining with a radiant heart of tuberose and orange
blossom absolute. The result is a scent as bold and fearless as the
woman who wears it.
Fronting the fragrance is YSL Beauty global ambassador
Dua Lipa, an icon recognized for her
own brand of bold femininity and unwavering self-expression. Set
against the stark beauty of the Moroccan desert, the accompanying
campaign captures the essence of blazing your own trail and
embracing a spirit of fiery independence. The first campaign visual
is revealed today, featuring Dua
Lipa holding a desert lily against the backdrop of a fiery
sunset. The full campaign video is set to be revealed on
August 15th.
LIBRE FLOWERS & FLAMES will
be available in the US from July 30th
onwards, both in store and online at yslbeautyus.com.
ABOUT YSL BEAUTY
YSL Beauty gives body and soul to a style. Completely liberated,
it asserts itself as a collection of icons, with each creation
driven by boldness, youth and the avant-garde. In the wake of
Saint Laurent, who showcased the
spirit of the times for nearly 40 years, YSL Beauty continues its
unbridled love affair with women to create, shape and develop
modernity. No compromise. Your own rules. Now.
http://www.yslbeauty.com
https://www.instagram.com/yslbeauty/
Media Contact : Laura STEFFANUT;
laura.steffanut@loreal.com
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