BOSTON, March 12, 2018 /PRNewswire/ -- John Hancock
and Spotify, the world's largest global music streaming
subscription service, are giving runners a new way to push through
their finish line. John Hancock's
experience gives users the opportunity to create a custom playlist
and get motivational tips from Boston Marathon's John Hancock Elite
Athlete Team, made up of some of the fastest runners in the
world.
Spotify listeners can visit the experience at
www.runeliteplaylist.com to get their custom
playlist based on their listening habits and run pace, or get
paired with a playlist that most closely meets their running style,
created by a member of the John Hancock Elite Athlete
Team.
"Whether you're looking to channel a champion, want
running advice from the experts, or just want to listen to some
great music, this campaign with Spotify offers something for
everyone," said Barbara Goose,
John Hancock Chief Marketing
Officer. "We couldn't be happier to work with Spotify to expand our
Boston Marathon sponsorship efforts in a way that engages people in
something everyone loves: music."
"Our highly engaged listeners count on Spotify to
soundtrack every moment of their lives – big and small," said
Brian Benedik, VP, Global Head of Advertising Sales at
Spotify. "We are delighted that John
Hancock is tapping into our streaming intelligence and
connection to culture to help Boston Marathoners and casual runners
alike get pumped for their next run and crush their personal
records."
John Hancock Elite athletes who have curated playlists or
recorded custom running tips include:
- Shalane Flanagan,
four-time Olympian, American course-record-holder at the Boston
Marathon and the 2017 New York City Marathon champion
- Meb Keflezighi, four-time
Olympian, the only American man to have won the Boston Marathon,
the New York City marathon and an
Olympic Marathon medal
- Desiree Linden, two-time
Olympian and top-five finisher in seven Abbott World Marathon
Majors
- Molly Huddle, more than 20
national championship titles on the track and roads, holder of the
American 10,000m record in the 2016
Olympics, third place finisher at the 2017 New York City Marathon,
her marathon debut
- Tatyana McFadden,
Paralympic gold medalist and four-time Boston Marathon
champion
- Sara and Ryan Hall,
America's most accomplished marathon couple. Sara is the 2017 U.S.
National Marathon champion and Ryan owns the American course record
at the Boston Marathon
- Dathan Ritzenhein,
three-time Olympian and third fastest U.S. marathoner of all
time
"In our 33 years sponsoring the Boston Marathon, we've
never had the opportunity to offer this type of personal experience
with our elite running team to so many. This is a perfect fit with
our 2018 Boston Marathon #TogetherForward theme because if anyone
can motivate us forward, it is the John Hancock Elite Athlete
Team," said Goose.
About Spotify
Spotify transformed music listening forever when we
launched in 2008.
Our mission is to unlock the potential of human creativity
by giving a million creative artists the opportunity to live off
their art and billions of fans the opportunity to enjoy and be
inspired by these creators. Everything we do is driven by our love
for music.
Discover, manage, and share over 35 million tracks for
free, or upgrade to Spotify Premium to access exclusive features
including offline mode, improved sound quality, Spotify Connect and
ad-free listening.
Today, we are the world's largest global music streaming
subscription service with a community of 159 million users,
including 71 million Spotify Premium subscribers, across 61
markets.
For more information, images, or to contact the press
team, please head over to our press page
at http://press.spotify.com/.
About John Hancock and
Manulife
John Hancock is a division
of Manulife Financial Corporation, a leading international
financial services group that helps people achieve
their dreams and aspirations by putting customers' needs first
and providing the right advice and solutions. We
operate primarily as John Hancock in
the United States, and
Manulife elsewhere. We provide financial advice, insurance
and wealth and asset management solutions for
individuals, groups and institutions. Assets under management and
administration by
Manulife and its subsidiaries were over $1.04 trillion (US$829.4
billion) as of December 31,
2017. Manulife Financial Corporation trades as MFC on the
TSX, NYSE, and PSE, and under 945 on the SEHK. Manulife can be
found at manulife.com.
One of the largest life insurers in the United States, John Hancock supports approximately 10.7 million
Americans with a broad range of financial products,
including life insurance,
annuities, investments,
401(k) plans, and college savings
plans. We also offer advice through
Signator, a network of independent financial advisors. Additional
information about John Hancock may
be found at johnhancock.com.
PR-2018-13
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SOURCE John Hancock