Via the standard or free IMDbPro membership
plans, entertainment industry professionals can now self-submit
and/or verify their age/birth year, birth name, alternate names,
and other demographic information, and choose whether to display
that data to fans and/or industry decision-makers who discover and
hire using the IMDb and IMDbPro websites and apps
GLAAD, SAG-AFTRA, and other leading
organizations collaborated closely with IMDb to ensure these
advancements anticipate and support the unique needs of their
communities, encourage progress toward a more inclusive
entertainment industry, and align with the IMDb mission to be the
most accurate and complete source of entertainment information
IMDb (www.imdb.com), the world's most popular and authoritative
source for information on movies, TV shows, and celebrities,
announced today the launch of the most significant in a series of
recent product and policy updates designed to empower entertainment
professionals to showcase themselves and their careers and be
discovered by fans and industry decision-makers on IMDb and
IMDbPro. Via the standard or free IMDbPro membership plans,
entertainment industry professionals can now choose whether to
self-submit and/or verify their age/birth year, birth name,
alternate names, and other demographic fields and decide whether to
display this information on the IMDb and/or IMDbPro websites and
apps. These product and policy updates are part of an ongoing
commitment from IMDb to support progress towards more equitable
hiring in the entertainment industry, and align with the IMDb
mission to be the most accurate and complete source of
entertainment information.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221212005826/en/
IMDb announces significant product and
policy updates. Via the standard (shown here) or free IMDbPro
membership plans, entertainment industry professionals can now
choose whether to self-submit/verify their age/birth year, birth
name, alternate names, and other demographic information and decide
whether or not this information is displayed on IMDb and/or
IMDbPro. Note: sample member profile created for illustration
purposes only. (Graphic: IMDb)
The advancements announced today were developed in close
collaboration with many leading organizations specializing in
anti-bias, bullying prevention, and diversity, equity, and
inclusion, including ADA Lead On Productions, ADL (the
Anti-Defamation League), CAPE (Coalition of Asian Pacifics in
Entertainment), Easterseals Southern California Disability
Services, EIN SOF Communications, GLAAD, IllumiNative, Lights!
Camera! Access!, Mulberry Tree Group, Muslim Public Affairs Council
Hollywood Bureau, NAACP Hollywood Bureau, The National Association
of Latino Independent Producers (NALIP), Outfest, ReFrame,
SAG-AFTRA, Dr. Stacy L. Smith, Brenda Robinson, and Dr. Katherine
Pieper (USC Annenberg Inclusion Initiative), and WIF (Women In
Film).
IMDbPro, a membership service for entertainment industry
professionals, empowers customers with information and features
designed to help them achieve success throughout all stages of
their career. For more than a decade, IMDbPro members have been
able to decide whether or not their age/birth year is displayed on
IMDbPro, and the policy updates announced today mark the first time
they can choose whether their age/birth year is displayed on the
IMDb website and apps for entertainment fans and general consumers.
For IMDbPro members who choose not to show their age/birth year,
the month and date of their birth will continue to display.
On-screen talent can also choose whether to self-submit an
age-playing range to display on their IMDbPro name page and in
IMDbPro search results to help casting directors, producers, and
other industry decision-makers who rely on IMDbPro as part of the
talent discovery process.
Since 2019, IMDb has also enabled professionals to decide
whether to display their birth name (in instances where it differs
from their professional or chosen name) on their IMDb and IMDbPro
name pages by contacting customer support. Today’s launch advances
this policy with a new, convenient, self-service tool for IMDbPro
members to decide whether or not to display their birth name and
any alternate names by which they have been credited on IMDbPro and
IMDb name and title pages and in search results. For members who
choose not to display their birth name and/or alternate names with
which they were previously credited in productions, the IMDb and
IMDbPro title pages for productions they worked on will list their
current professional name with “Credited as a different name,” to
reflect that this information differs from the on-screen
credits.
Professionals with an IMDbPro standard or free membership can
access these new display options at any time and as often as they
like using the “Edit your page” button at the top of their name
page on the IMDbPro site or app. Age/birth year and demographic
information display options can be accessed in the “Personal
Details” section, and birth name and alternate name display options
can be accessed in the “Performer Profile” section. A video
demonstrating how IMDbPro members can access and use these new
features is available here.
“The significant updates we are announcing today reflect our
continuing commitment to being the most accurate and comprehensive
source of information about movies, TV shows, talent, and
entertainment industry professionals,” said Col Needham, founder
and CEO of IMDb. “As trusted sources for entertainment fans and
industry decision-makers to discover talent from all backgrounds,
IMDb and IMDbPro are uniquely positioned to help support and
accelerate progress towards a more diverse, equitable, and
inclusive entertainment industry. We are profoundly grateful to
GLAAD, SAG-AFTRA, and other leading organizations for collaborating
with us to support their communities and champion more inclusive
discovery and hiring throughout the entertainment industry. By
working closely with these groups, listening to our customers, and
advancing our products and policies to empower entertainment
industry professionals to self-identify and verify information
about themselves and their careers—with the aim of helping industry
decision-makers discover and hire them—we believe we are best
supporting all IMDb customers and the entertainment industry
overall.”
“I’m so pleased that IMDb worked closely with us to understand
and support the needs of SAG-AFTRA members and all entertainment
industry professionals,” said Fran Drescher, president of
SAG-AFTRA. “It is the dawn of a new, more collaborative
relationship with IMDb and SAG-AFTRA members. Now, a performer can
claim their page and manage their demographic data on their IMDbPro
and IMDb pages for free. This means professionals can choose how
they want to represent themselves to fans and industry
decision-makers. And it will make it easier for casting directors,
producers, and others to discover and hire talent from all
backgrounds for their project. Bravo IMDb, for your inclusive and
honorable approach. May every company follow your lead.”
“GLAAD knows that it's crucial for LGBTQ professionals working
in entertainment to authentically represent themselves, and the
product and policy advancements IMDb is announcing today illustrate
their commitment to supporting the entertainment industry’s
evolution towards greater inclusion,” said Nick Adams, vice
president of the GLAAD Media Institute. “We are proud to have
worked closely with IMDb on these important updates.”
As part of the active and ongoing consultation IMDbPro
established with organizations specializing in anti-bias, bullying
prevention, and diversity, equity, and inclusion, IMDbPro
collaborated with these thought leaders to develop a series of
significant product and policy updates to meet the unique needs of
their communities and entertainment fans. In May 2022, IMDbPro
began launching options for members to opt into self-identifying
their demographic information, including gender/gender identity,
race/ethnicity, disabilities, and sexual orientation, and choosing
which of these fields display in IMDbPro search results and a new
“Personal Details” section on their IMDbPro name page. Members can
also choose whether this information displays in a new,
self-verified section on their IMDb name page. These options are
available to all entertainment professionals with a standard or
free IMDbPro membership. The new “Personal Details” section is
intended to support talent, particularly from underrepresented
communities, looking to be discovered and advance their careers.
The “Personal Details” section also makes it easier for industry
decision-makers to search for, hire, and collaborate more
inclusively. Demographic response options will be continually
updated based on ongoing collaboration with organizations
specializing in anti-bias, bullying prevention, and diversity,
equity, and inclusion and input from IMDbPro members. In August
2022, to continue supporting professionals through all stages of
their careers, IMDbPro launched its first-ever free membership
plan, empowering all entertainment professionals who have an
existing IMDb name page with access to newly added
self-identification features and a basic search experience, with
the option to upgrade to a standard membership for full access to
the most powerful features on IMDbPro, including setting their
featured image, primary profession, and the titles they are “Known
For,” using advanced search, and viewing contact information for
companies and professionals.
Additional executive quotes from collaborating organizations
specializing in anti-bias, bullying prevention, and diversity,
equity, and inclusion, are available below (in alphabetical order
by organization name):
“We applaud IMDb for its industry leadership in creating this
safe space for established and emerging professionals with
disabilities to self-identify, thus normalizing this practice that
sets a new industry standard and increases employment opportunities
in front of and behind the camera,” said Danny Woodburn and Tari
Hartman Squire, partners at ADA Lead On Productions. “It is an
honor to collaborate on this groundbreaking initiative.”
“As the caretaker of the CAPE Database—the largest database of
Asian Pacific Islander entertainment professionals—CAPE was
thrilled to collaborate with IMDb on these synergistic product
updates to advance the hiring of our talented communities,” said
Michelle K. Sugihara, executive director of CAPE (Coalition of
Asian Pacifics in Entertainment).
“We are proud of our collaboration with IMDb on their efforts to
make the entertainment industry more inclusive by creating tools to
showcase and amplify disabled talent in front of and behind the
camera,” said Nic Novicki, founder of the Easterseals Disability
Film Challenge and board member of Easterseals Southern California
Disability Services. “We are optimistic that many of our
talented Easterseals Disability Film Challenge participants will
utilize these innovative tools to advance their careers and be
discovered by casting directors, producers, and executives.”
“By empowering queer professionals to represent themselves
authentically, these IMDb product and policy updates represent a
major milestone in helping Outfest and other LGBTQ+ arts
organizations discover queer professionals to support through our
programs,” said Damien S. Navarro, executive director of
Outfest. “We are excited about these updates that support our
mission and create new opportunities for queer representation in
entertainment.”
“These IMDb product and policy updates allow entertainment
professionals greater freedom and flexibility to self-identify in
ways that can further efforts toward inclusion across the
industry,” said Dr. Stacy L. Smith, founder of the USC Annenberg
Inclusion Initiative. “By making the options available to
IMDbPro standard and free members, IMDb has made it possible to
foster, track, and improve inclusion more effectively.”
“Allowing people to define our own identities is incredibly
important, and it makes IMDb an even more valuable tool in the
march toward equitable gender representation in the screen
industries,” said Kirsten Schaffer, CEO of WIF (Women In
Film).
About IMDbPro IMDbPro, the essential resource for
entertainment industry professionals, recently celebrated its 20th
anniversary. This membership service empowers professionals with
information and features designed to help them achieve success
throughout all stages of their career. An IMDbPro standard
membership includes the following: detailed contact and
representation information; tools for members to manage and
showcase their IMDb profile, including selecting their primary
images and the credits they are best “known for”; exclusive
STARmeter rankings determined by page views on IMDb; the IMDbPro
app for iPhone, iPad, and Android; IMDbPro Track, which empowers
members to receive personalized entertainment industry news and
notifications on the people and film and TV projects they want to
follow; and a convenient feature that generates custom digital
assets to promote their work on social media and other platforms.
The IMDbPro free membership includes features for professionals to
self-identify and manage the display of certain information about
themselves and their careers on IMDb and IMDbPro and limited access
to industry news, research, and cast and crew notices. IMDbPro is a
division of IMDb, the world's most popular and authoritative source
for information on movies, TV shows, and celebrities. Industry
professionals can join IMDbPro today at www.imdbpro.com. Follow
IMDbPro on Facebook, Instagram, and Twitter.
About IMDb IMDb is the world's most popular and
authoritative source for information on movies, TV shows, and
celebrities. Products and services to help fans decide what to
watch and where to watch it include: the IMDb website for desktop
and mobile devices; apps for iOS and Android; and X-Ray on Prime
Video. IMDb also produces IMDb original video series and podcasts.
For entertainment industry professionals, IMDb provides IMDbPro and
Box Office Mojo. IMDb licenses information from its vast and
authoritative database to third-party businesses worldwide; learn
more at developer.imdb.com. IMDb is an Amazon company. For more
information, visit imdb.com/press and follow @IMDb.
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