Creative Realities and Freddy’s Partner to Bring Quick-Service Restaurants to the Digital Age
July 12 2022 - 8:00AM
Digital signage leader Creative Realities, Inc. (‘CRI’, NASDAQ:
CREX, CREXW) and fast-casual restaurant concept Freddy's Frozen
Custard & Steakburgers® announced today the launch of their new
fully digitized design-optimized menu board. The digital
signage-based technology enhancement provides a more seamless
experience for Freddy’s Guests and team members by reducing order
and fulfillment times and better facilitating product choice
through data-driven design strategy.
“Freddy’s and Creative Realities have been collaborating on
next-generation technology projects for years, so we knew from the
beginning that we wanted Creative Realities to take charge of these
more strategic, digitized menus,” said Sean Thompson, IT Director
at Freddy’s. “From consulting to design and implementation to the
customer care that follows project deployment, Creative Realities
brings every piece of the project to the table with expertise and
the highest skill level in the market. And now our customers get to
reap the benefits of a brilliantly designed menu, shorter wait
times for their food and focusing on enjoying their meals and time
spent with family and friends.”
Freddy’s originally engaged Creative Realities as a consultant
to analyze and optimize their menu board design, which included
providing insights to better predict and influence customer
behavior, increase customer throughput during ordering and the
creation of a consistent brand identity across franchise and
corporate locations.
With their deep industry knowledge of Guest decision-making
factors, Creative Realities content designers worked closely with
Freddy’s marketing and operations teams to create a wholly new menu
board approach. Following a successful pilot test, Freddy’s rolled
out the new design and hardware at their restaurants around the
U.S. and utilized Creative Realities for the implementation of
Freddy’s new digitalized outdoor walk-up and drive-thru solutions.
These types of technology upgrades boost the pace, size and
throughput of transactions, helping Freddy’s reach and exceed ROI
goals that justify the investment.
“We’ve only just begun to see how technologies and data like
this can be applied in quick-service restaurants,” said Rick Mills,
CEO of Creative Realities. “When QSRs utilize and properly analyze
customer data, they can leverage next-generation digitization and
personalization to create the highest and most seamless experience
for customers – and we are thrilled to be at the forefront of
these transformations.”
About Creative Realities, Inc.Creative
Realities helps clients use the latest omnichannel technologies to
inspire better customer experiences. CRI designs, develops and
deploys consumer experiences for high-end enterprise-level
networks, and is actively providing recurring SaaS and support
services across diverse vertical markets, including but not limited
to automotive, advertising networks, apparel & accessories,
convenience stores, food service/QSR, gaming, theater, and stadium
venues. The company has operations across North America with active
installations in more than 10 countries.
About Freddy'sFreddy's Frozen Custard &
Steakburgers is a leading fast-casual franchise concept with more
than 440 locations across 36 states nationwide. Founded in Wichita,
Kansas, in 2002, the brand offers a unique combination of
cooked-to-order steakburgers, all-beef hot dogs, shoestring fries
and other savory items along with freshly churned frozen custard
treats. Known for operating the Freddy's Way, Guests experience
genuine hospitality and food prepared fresh with premium
ingredients. This signature approach has fueled Freddy's ongoing
growth throughout the U.S. and garnered national recognition from
industry-leading rankings, including being named No. 1 on Forbes
Best Franchises to Buy and No. 59 on Entrepreneur's Franchise 500.
For more on Freddy's, visit the newsroom and follow us on Facebook,
Twitter, and Instagram. For more information about development
opportunities, visit https://freddysfranchising.com/.
Cautionary Note on Forward-Looking
StatementsThis press release contains "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933, as amended, Section 21E of the Securities Exchange Act of
1934, as amended, and the Private Securities Litigation Reform Act
of 1995, and includes, among other things, discussions of our
business strategies, product releases, future operations and
capital resources. Words such as "estimates," "projected,"
"expects," "anticipates," "forecasts," "plans," "intends,"
"believes," "seeks," "may," "will," "should," "future," "propose"
and variations of these words or similar expressions (or the
negative versions of such words or expressions) are intended to
identify forward-looking statements. Forward-looking statements are
not guarantees of future performance, conditions or results. They
are based on the opinions, estimates and beliefs of management as
of the date such statements are made, and they are subject to known
and unknown risks, uncertainties, assumptions and other factors,
many of which are outside of our control, that may cause the actual
results, level of activity, performance or achievements to be
materially different from those expressed or implied by such
forward-looking statements. Some of these risks are discussed in
the “Risk Factors” section contained in Item 1A of our Annual
Report on Form 10-K for the year ended December 31, 2021 and the
Company’s subsequent filings with the U.S. Securities and Exchange
Commission. Important factors, among others, that may affect actual
results or outcomes include: our ability to effectively integrate
Reflect’s business operations, our strategy for customer retention,
growth, product development, market position, financial results and
reserves, our ability to execute on our business plan, our ability
to retain key personnel, potential litigation, supply chain
shortages, and general economic and market conditions impacting
demand for our products and services, including those as a result
of the COVID-19 pandemic. Readers should not place undue reliance
upon any forward-looking statements. We assume no obligation to
update or revise the forward-looking statements, whether as a
result of new information, future events or otherwise, except as
required by law.
Contacts
Media InquiriesChristina
Daviescdavies@ideagrove.com
Investor Relationsir@cri.com
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