RESTON, Va., Oct. 4, 2021 /PRNewswire/ -- Comscore
(NASDAQ: SCOR), a trusted partner for planning, transacting, and
evaluating media across platforms, today announced that it has
signed a new agreement with integrated marketing agency
Imaginuity for local television measurement. Under the terms
of the agreement, Imaginuity will be exclusively utilizing
Comscore's local market television insights in markets across the
U.S. to provide the greatest ROI for their client partners.
A Dallas-based fully integrated
traditional and digital marketing agency, Imaginuity is reimagining
marketing for the connected age. Bringing together imaginative
thinking and innovative technology to help their clients' marketing
programs achieve more, the agency has been recognized as one of the
fastest growing, privately held companies in the U.S. by Inc.
magazine for the past two years.
"Adding Comscore's audience intelligence will bolster our
strategic approach, as the wealth of data, scale and granularity
that Comscore provides allows us to more strategically plan our
broadcast buys to support online conversion," said Kristin Nuckols, Chief Media Officer,
Imaginuity. "We are taking a uniquely modern approach to broadcast.
By leveraging all the benefits of a tried-and-true channel and
modernizing it, layering in a data element that evolves a
historically unmeasurable channel into a highly targeted and
measurable channel. When we marry Comscore's viewership data with
our clients' first-party data, we can ensure our television
schedules are reaching people who actually convert online."
"We are excited to partner with Imaginuity and help them grow
their revenue opportunities through superior measurement that
results in better business outcomes," said Carol Hinnant, Chief Revenue Officer, Comscore.
"We are confident that our passive and stable approach to
television audience measurement gives advertisers accurate audience
insights."
Comscore is a leader in instrumenting change in television
measurement by enabling the adoption of advanced audiences and the
move to impressions. Comscore's data allows the industry to go
beyond age and gender and to evaluate based on consumer behaviors,
interests and lifestyles. As a trusted source for audience
information across all platforms, Comscore recently announced its
intention to expedite accreditation for its national
and local television measurement. The strength of Comscore's
information is driving market share expansion for Comscore's
agency business.
About Comscore
Comscore (NASDAQ: SCOR) is a trusted
partner for planning, transacting, and evaluating media across
platforms. With a data footprint that combines digital, linear TV,
over-the-top and theatrical viewership intelligence with advanced
audience insights, Comscore allows media buyers and sellers to
quantify their multiscreen behavior and make business decisions
with confidence. A proven leader in measuring digital and TV
audiences and advertising at scale, Comscore is the industry's
emerging, third-party source for reliable and comprehensive
cross-platform measurement. To learn more about Comscore, visit
www.comscore.com.
About Imaginuity
®Imaginuity is the integrated agency that is
reimagining marketing for the connected age. The agency's
proprietary AdScience® customer data platform collects,
manages, analyzes and activates data to drive more efficient
conversions throughout the customer journey. Headquartered in
Dallas, Imaginuity provides
integrated marketing services, including brand experience,
advertising, traditional and digital media buying, paid and organic
search, social media, web development, UX, AI, data analytics and
database marketing services. More information is available at
www.imaginuity.com.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/comscore-signs-exclusive-agreement-with-imaginuity-for-local-tv-measurement-301391272.html
SOURCE Comscore