LOUISVILLE, Ky., Jan. 31, 2017 /PRNewswire/ -- In celebration
of KFC's monumental return to the forefront of pop culture, today
the brand announced its first-ever in-game Super Bowl
advertisement. The 15-second advertisement will air in the fourth
quarter of the game. Titled Colonel vs. Colonel, the ad features
Kentucky Buckets Coach Colonel Rob
Riggle and Georgia Gold Colonel Billy Zane in a faceoff for the spotlight, the
first time two KFC Colonels have appeared on screen together.
The spot is supported by three teaser videos, available on KFC
social channels and on YouTube beginning Tuesday, January 31 and leading up to the big
game on February 5.
In addition to continuing its successful advertising campaign
featuring a rotating cast of actors as Colonel Sanders, KFC
continues to add products to its traditional lineup of fried
chicken, providing flavorful options for any Super Bowl spread,
including new Georgia Gold Honey Mustard BBQ, spicy, smoky, crispy
Nashville Hot, as well as perennial favorites Original
Recipe®, Extra CrispyTM Chicken, Extra
CrispyTM Tenders and Hot WingsTM.
Coach Colonel Riggle first appeared in the ad campaign in
September when KFC's Colonel Harland
Sanders announced the formation of the first professional
football team fueled by fried chicken, the Kentucky Buckets.
"KFC is back—back to making chicken the way our founder, Colonel
Harland Sanders made it, and back in
pop culture—so we're celebrating on the biggest advertising stage
of the year: the Super Bowl," said Kevin
Hochman, KFC U.S. chief marketing officer. "From Original
Recipe and Extra Crispy to new and exciting flavors like
Georgia Gold and Nashville Hot—KFC
has the perfect variety to wow your big game party
guests."
About KFC
KFC Corporation, based in Louisville, Ky., is the world's
most popular chicken restaurant chain. KFC specializes in Original
Recipe®, Extra Crispy™, Kentucky Grilled
Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go
Cups, KFC Famous Bowls®, Pot Pies, freshly hand prepared
chicken sandwiches, biscuits and homestyle side items. There are
over 20,000 KFC outlets in more than 125 countries and territories
around the world. KFC Corporation is a subsidiary of Yum! Brands,
Inc., Louisville, Ky. (NYSE: YUM). For more
information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC