Virginia Lottery Smashed Industry Records
Generating Over $807 Million in Total
iLottery Sales
LANSING, Mich., Aug. 16, 2021 /CNW/ - NeoPollard Interactive
LLC ("NeoPollard Interactive" or "NPi"), jointly owned by
Pollard Banknote Limited ("Pollard Banknote"); (TSX: PBL) and
NeoGames S.A. (Nasdaq: NGMS), is pleased to congratulate the
Virginia Lottery on its remarkable first year iLottery results.
In Fiscal Year ("FY") 2021, which ended on June 30th, topline total iLottery
sales exceeded $807 million in
Virginia, setting a new industry
record by becoming the highest grossing first year iLottery program
in North America. Virginia's
iLottery program has quickly grown to represent an incredible
25% of the state's total lottery sales in just one year—a first in
the U.S. lottery industry! The Lottery's traditional retail sales
also increased at the same time, growing by 15% and proving again
that the iLottery channel is driving significant net new revenue
for lotteries and is complementary to traditional sales
channels.
In addition to record-setting sales, the Virginia Lottery's
online game offerings contributed more than $90 million in revenue to the Lottery Proceeds
Fund, which directly supports Virginia K-12 public schools.
"The overwhelming success of the online platform in Virginia demonstrates that players have been
eager to engage with us where they already expected to find us,"
said Kevin Hall, Executive Director,
Virginia Lottery. "Allowing players
to fully engage with us when and where they want, on any device,
has created an exciting opportunity to generate additional revenues
for Virginia's public schools. We look forward to continuing our
partnership with NPi, working collaboratively to support our
digital channel while also strengthening the cross-channel sales of
traditional products at retail."
"NPi is honored to recognize the Virginia Lottery for its
success, and to power the iLottery technology, services, and games
behind the exceptional results of the Lottery's first year," said
Liz Siver, General Manager,
NeoPollard Interactive. "NPi is the market leader in providing
innovative and integrated iLottery solutions to North American
lotteries that are proven to deliver exceptional results like those
seen in Virginia. As a
forward-thinking company, we continue to be committed to delivering
player-focused solutions and comprehensive service offerings—such
as the Power Suite of iLottery services, which includes Player
Operations, Ignite Player Marketing, and Player Portfolio—to drive
results for our iLottery partners. NPi commends the Virginia
Lottery's dedication and focus toward delivering engaging
entertainment to Lottery players in support of maximizing
contributions to Virginia K-12 public education."
The Virginia Lottery's exceptional first-year results can be
attributed to its approach to designing an innovative,
best-in-class iLottery program for players. For example, on day
one, the Lottery introduced a promotion code on its retail Print
'n Play product to boost player acquisition and encourage
engagement with the new iLottery offering. Recognizing the
importance of player participation and cross-channel engagement,
the Lottery continued to implement promotions over the course of
its impressive first year of full iLottery, offering players more
flexibility on how and where they choose to engage, including
retail-based payment methods and on-ticket promo codes for retail
scratch tickets. Additional achievements in FY 2021 included the
Lottery's first cross-channel licensed game and the Lottery's first
progressive jackpot-enabled instant game.
NPi and its customer network lead the industry in top-performing
iLottery programs. The Virginia Lottery's unprecedented success
proves the importance of modernization for state and provincial
lottery programs and exhibits NPi's expertise in delivering the
best technology and industry-leading game content that collectively
power the most profitable iLottery programs.
About NeoPollard Interactive
Born in the digital domain, NeoPollard Interactive LLC ("NPi")
is an award-winning supplier of best-in-class iLottery solutions to
the North American lottery market. Serving the largest share of
U.S. lotteries that currently sell products online, NPi helped
pioneer the successful introduction of iLottery in the U.S. and is
the proven partner of choice to enable regulated lotteries to
deploy complex gaming solutions that support the generation of
incremental revenue for good causes through the online channel. NPi
offers cutting-edge technology, its Power Suite of managed
services, and the industry's top performing game content as part of
its innovative and comprehensive approach to partnering for
iLottery success. Jointly owned by Pollard Banknote Limited (TSX:
PBL) and NeoGames S.A. (Nasdaq: NGMS)—both globally recognized
industry leaders—NPi powers the most profitable iLottery programs.
Visit us at www.neopollard.com.
About Pollard Banknote
Pollard Banknote (TSX: PBL) is a leading lottery partner to more
than 60 lotteries worldwide, providing high quality instant ticket
products, licensed games, Schafer Systems and Fastrak retail
merchandising solutions, and a full suite of digital offerings,
ranging from world-class mkodo game apps to comprehensive player
engagement and iLottery solutions, including strategic marketing
and management services. The company is a proven innovator and has
decades of experience helping lotteries to maximize player
engagement, sales, and proceeds for good causes. Pollard Banknote
also provides pull-tab tickets, bingo paper, and its Diamond Game and Compliant Gaming electronic
games and devices to charitable and other gaming markets in
North America. Established in
1907, Pollard Banknote is owned approximately 64.3% by the Pollard
family and 35.7% by public shareholders and is publicly traded on
the TSX (PBL). For more information, please visit our website at
www.pollardbanknote.com.
About NeoGames
NeoGames (Nasdaq: NGMS) is a technology-driven innovator and a
global provider of iLottery solutions for national and
state-regulated lotteries. NeoGames' full-service solution combines
proprietary technology platforms with the experience and expertise
required for successful iLottery operations. NeoGames' pioneering
game studio encompasses an extensive portfolio of engaging online
lottery games that deliver an entertaining player experience. As a
trusted partner to lotteries worldwide, the company works with its
customers to maximize their success, offering a comprehensive
solution that empowers them to deliver enjoyable and profitable
iLottery programs to their players, generate more revenue, and
direct proceeds to good causes. For more information
visit www.neogames.com.
Forward-looking Statements
Certain statements in this press release may constitute
"forward-looking" statements and information, which involve known
and unknown risks, uncertainties, and other factors that may cause
actual results, performance, or achievements to be materially
different from any future results, performance, or achievements
expressed or implied by such forward-looking statements. When used
in this document, such statements include such words as "may,"
"will," "expect," "believe," "plan," and other similar terminology.
These statements reflect management's current expectations
regarding future events and operating performance and speak only as
of the date of this document. There should not be an expectation
that such information will in all circumstances be updated,
supplemented, or revised whether as a result of new information,
changing circumstances, future events, or otherwise.
SOURCE NeoPollard Interactive