New Sun eApp fast tracks the life and critical
illness insurance process so advisors can help Clients quickly and
easily
TORONTO, July 21, 2020 /CNW/ - At a time when Canadians
are thinking about their health and financial security needs more
than ever, Sun Life Canada is pleased to launch Sun eApp – an
online, sustainable insurance application platform for third party
advisors and their Clients. As Canadians continue to navigate the
pandemic, the Sun eApp makes it easier for Clients to get the
solutions they need to close insurance coverage gaps and build
long-term wealth. Financial security is a key pillar of Sun Life's
sustainability strategy and part of our focus on providing Clients
with innovative products and services to help increase their
lifetime financial security.
Sun eApp helps Clients and their advisors through the process of
applying for life and critical illness insurance digitally. The
online platform supports advisors as they submit digital insurance
applications, settle and manage in-force policies and speeds up the
end-to-end process – helping a Client receive a decision on their
application in as little as 24 hours. The Sun eApp is another
example of how Sun Life Canada is enhancing its digital platform
for Clients to complement the holistic advice that can only come
from a trusted advisor.
"Canadians are seeking trusted financial advice while
maintaining physical distancing," said Vineet Kochhar, Senior Vice-President, Insurance
Solutions, Sun Life Canada. "While digital experiences remain
paramount, nothing replaces the value of advice from an advisor.
Sun eApp is simple, intuitive and takes care of the details so
advisors can focus on what matters most – providing great advice
and peace of mind to Clients and their families, especially in
times of need."
Built with an agile methodology and advisor input, Sun eApp
is:
- A one-stop-shop digital experience – the online
application process supports advisors from start to finish in
preparing applications for life and critical illness insurance.
Advisors can also use the platform to schedule tele-interviews with
Clients.
- Quick and easy – using eSignature capabilities for
applications, Sun eApp can return a decision on eligible
applications in as little as 24 hours, speeding up the application
process by approximately one week.
- Paperless – the digital platform significantly reduces
the amount of paperwork needed for an application. With full
integration, Sun eApp will replace the need for millions of sheets
of paper each year.
- Updated in real time – advisors can track in-progress
applications on their dashboard, allowing them to keep Clients
informed on the status of their application in real time.
- A continued evolution – driven by advisor feedback, Sun
eApp will continue to evolve and launch new features to deliver
best-in-class experiences to Clients and advisors.
"The app is the best one I have used so far," said Jason Bonneteau, Managing Partner, WPG The
Wealth Planning Group Inc. "It's easy to use and saves me time so I
can focus on helping my Clients plan for the future."
Sun eApp is the latest innovation from Sun Life as it continues
along its digital transformation journey and accelerates its
go-forward digital roadmap.
About Sun Life
Sun Life is a leading international
financial services organization providing insurance, wealth and
asset management solutions to individual and corporate Clients. Sun
Life has operations in a number of markets worldwide, including
Canada, the United States, the United Kingdom, Ireland, Hong
Kong, the Philippines,
Japan, Indonesia, India, China,
Australia, Singapore, Vietnam, Malaysia and Bermuda. As of March 31, 2020, Sun Life
had total assets under management of $1,023
billion. For more information, please visit
www.sunlife.com.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippine (PSE) stock exchanges under the
ticker symbol SLF.
Note to editors: All figures in Canadian dollars
Media Relations
Contact:
Kim Armstrong
Manager, Corporate Communications
T. 647-535-2705
kim.armstrong@sunlife.com
SOURCE Sun Life Financial Inc.